📌 Core Information
🔹 Job Title: Influencer Team Lead
🔹 Company: Printful
🔹 Location: Remote (Riga, Latvia; Tallinn, Estonia; Barcelona, Spain)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading influencer marketing strategy and execution
- Managing and mentoring a team focused on influencer partnerships
- Securing high-potential influencers for long-term collaborations
- Overseeing campaign development, outreach strategies, and performance
- Collaborating with cross-functional teams for integrated campaigns
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of influencer marketing to drive brand awareness and customer acquisition.
📋 Key Responsibilities
✅ Drive the influencer marketing strategy, ensuring it aligns with broader growth and brand goals
✅ Manage and mentor the influencer marketing team, setting clear goals, KPIs, and professional development plans
✅ Identify and secure high-potential influencers to build long-term, strategic partnerships
✅ Oversee the creation of compelling outreach strategies and content to engage influencers
✅ Approve and guide the development of campaign briefs, influencer rosters, and content concepts
✅ Monitor and optimize influencer performance across brand awareness, content quality, and conversions
✅ Stay ahead of industry trends, emerging influencer talent, and platform opportunities
✅ Report regularly on team performance and campaign ROI to senior stakeholders
✅ Collaborate with brand, content, paid, affiliate, and product teams on integrated campaigns
✅ Lead experimentation into new influencer niches and formats (e.g., UGC, ambassador programs, niche communities)
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on campaign execution, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years in influencer marketing, partnerships, or a related marketing function and at least 1 year of experience leading a team or mentoring marketers
Required Skills:
- Excellent written and verbal communication skills in English
- Proven ability to manage influencer campaigns from concept to execution and reporting
- Strong interpersonal skills and experience negotiating with talent
- Comfortable analyzing marketing metrics (engagement, conversion, ROI) and presenting insights
- Highly organized, with the ability to manage multiple campaigns simultaneously
- Self-driven, adaptable, and thrives in a fast-paced, feedback-oriented environment
- Experience working with influencers in the e-commerce, print-on-demand, or creator economy space
- Background in B2B, or marketplace marketing is highly appreciated
- Familiarity with influencer platforms (e.g., Modash, Upfluence, Aspire, etc.)
- Experience working with CRM tools and campaign management platforms
Preferred Skills:
- Fluency in additional languages
- Experience working with global influencer networks
ASSUMPTION: Candidates with a strong understanding of the e-commerce and print-on-demand industries, as well as experience working with global influencer networks, will be highly valued for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level marketing role in Europe)
Benefits:
- Flexible working hours (start your day as late as 11 a.m.)
- Health insurance
- Remote work option
- Mentorship, internal meetups, and hackathons
- Exciting team-building events and parties
- Free and healthy lunch if working from the Riga office
Working Hours: Full-time (40 hours per week, with flexible hours)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Europe. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Printful is a global leader in print-on-demand and drop shipping services for scaling brands and enterprise-level businesses. They specialize in print-on-demand, sublimation printing, direct-to-garment printing, e-commerce, and warehousing.
Company Size: Printful has 1,001-5,000 employees, offering a mid-sized company environment with ample growth opportunities.
Founded: 2013, with headquarters in Charlotte, NC, USA
Company Description:
- Printful is an on-demand printing and fulfillment company that helps brands scale their businesses without the risks of holding inventory.
- They fulfill and ship custom clothing, accessories, and home & living items on demand, with each item made only once it’s ordered and paid for.
- Printful's customers range from e-commerce entrepreneurs with hundreds of orders a year to global brands that trust them to fulfill tens of thousands of orders monthly.
Company Specialties:
- Print on demand
- Sublimation Printing
- Direct to Garment Printing
- Ecommerce
- Warehousing
Company Website: printful.com
ASSUMPTION: Printful's unique business model and global presence offer applicants a dynamic and international work environment.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and leadership development
Reporting Structure: This role reports directly to the Marketing Director and oversees the influencer marketing team
Work Arrangement: Remote work with the option to work from one of Printful's modern and welcoming offices in Riga, Tallinn, or Barcelona
Growth Opportunities:
- Progression to a senior marketing role or management position within the marketing department
- Expansion into new markets and verticals, offering opportunities for international assignments
- Potential to lead cross-functional projects and collaborate with other departments
ASSUMPTION: This role offers a clear path for career progression and growth within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern and welcoming offices in Riga, Tallinn, and Barcelona, with a remote work option
Office Location(s): Riga, Latvia; Tallinn, Estonia; Barcelona, Spain
Geographic Context:
- Riga, Latvia: A vibrant, multicultural city with a rich history and a thriving tech industry
- Tallinn, Estonia: A modern, tech-savvy city with a strong focus on innovation and entrepreneurship
- Barcelona, Spain: A bustling, multicultural city known for its art, culture, and vibrant nightlife
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: Applicants can expect a dynamic and international work environment, with the option to work remotely or from one of Printful's modern offices in Riga, Tallinn, or Barcelona.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Interview with the Marketing Director
- Final interview with the CEO or another senior stakeholder
- Job offer and onboarding
Key Assessment Areas:
- In-depth knowledge of influencer marketing and industry trends
- Strong leadership and team management skills
- Excellent communication and negotiation skills
- Ability to analyze marketing metrics and present insights
- Cultural fit with Printful's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've managed, including metrics and results
- Research Printful's company culture and values, and be prepared to discuss how your personal values align with theirs
ATS Keywords: Influencer Marketing, Team Lead, Campaign Management, Marketing Strategy, Brand Awareness, Customer Acquisition, CRM Tools, Influencer Platforms
ASSUMPTION: Applicants should expect a thorough interview process focused on assessing their influencer marketing expertise, leadership skills, and cultural fit with Printful's values.
🛠️ Tools & Technologies
- CRM tools (e.g., HubSpot, Salesforce, or Zoho CRM)
- Influencer platforms (e.g., Modash, Upfluence, Aspire, etc.)
- Campaign management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
- Project management tools (e.g., Asana, Trello, or Monday.com)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Applicants should be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on understanding and meeting the needs of customers
- Innovation: Continuously seek new ideas and improvements
- Collaboration: Work together to achieve common goals
- Integrity: Act with honesty and transparency in all aspects of work
- Growth: Foster a culture of learning and development
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Flexible and adaptable, with a willingness to learn and grow in a changing environment
Self-Assessment Questions:
- How do your personal values align with Printful's company values?
- How have you demonstrated your ability to lead and manage a team in a fast-paced, feedback-oriented environment?
- How do you approach continuous learning and professional development in your current role?
ASSUMPTION: Applicants should carefully consider how their personal values, work style, and career goals align with Printful's company values and culture before applying for this role.
⚠️ Potential Challenges
- Managing a remote team with members in different time zones
- Keeping up with the fast-paced and ever-changing influencer marketing landscape
- Balancing the need for strategic planning with the demands of day-to-day campaign execution
- Navigating potential cultural differences and language barriers when working with global influencers
ASSUMPTION: Applicants should be prepared to face these challenges and have strategies in place to overcome them successfully.
📈 Similar Roles Comparison
- This role is unique in its focus on leading influencer marketing strategy and execution across multiple brands and platforms
- Compared to traditional marketing roles, this position requires a deep understanding of influencer marketing trends and best practices
- Career progression in this role may lead to senior marketing or management positions within the marketing department or the broader organization
ASSUMPTION: Applicants should understand the unique aspects of this role and how it differs from other marketing positions in the industry.
📝 Sample Projects
- Developing and executing a global influencer marketing campaign to launch a new product line
- Building and managing long-term strategic partnerships with top industry influencers and experts
- Analyzing and optimizing influencer performance across multiple metrics and KPIs to maximize ROI
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Printful and Printify?
- What are the biggest challenges facing the influencer marketing team currently, and how can this role address them?
- How does Printful support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Printful foster a culture of innovation and continuous improvement within its marketing department?
ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked Workday job posting
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've managed, including metrics and results
- Research Printful's company culture and values, and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
