- Job Title: Marketing & Communications Manager (INFRA Internal Team only)
- Company: INFRA
- Location: Saint Paul, Minnesota, United States
- Job Type: Full-time, Hybrid (up to 10% travel)
- Category: Marketing & Communications
- Date Posted: May 27, 2025
- Experience Level: 7-10 years
- Remote Status: On-site with hybrid work policy
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns across digital, print, and event-based channels.
- Translating audience insights and product capabilities into clear, compelling messaging.
- Collaborating cross-functionally with product, sales, and executive teams to align messaging and strategy.
- Leading a small team or group of collaborators, including content creators and contractors.
ASSUMPTION: This role requires a strategic thinker who can balance hands-on execution with high-level planning. The ideal candidate will have experience in mission-driven, member-based associations or cooperative organizations, or deep familiarity with natural products, retail, or values-aligned industries.
📋 Key Responsibilities
- Marketing Strategy & Campaign Execution:
- Lead go-to-market planning for services, programs, and offerings, ensuring strategic alignment across departments.
- Develop integrated campaigns that generate awareness, educate audiences, and drive engagement.
- Work with program leads to develop and translate projects and insights into clear messaging frameworks and actionable marketing plans.
- Messaging, Positioning & Brand Presence:
- Define and enhance program positioning and key messaging across channels and touchpoints.
- Uphold brand standards to ensure cohesive, high-impact communication across platforms.
- Ensure storytelling and content strategies reflect the organization's mission, values, and voice.
- Content, Communications & Editorial Planning:
- Lead the development and execution of compelling editorial content that supports the strategic communications calendar.
- Plan, write, and edit stories across channels, communicating impact, elevating member voices, and aligning with organizational messaging.
- Collaborate with internal teams to ensure consistent and cohesive messaging that reinforces organizational and program objectives.
- Team Management & Leadership:
- Lead and mentor a small team or group of collaborators, including content creators and contractors.
- Align team resources with strategic priorities through effective delegation and situational leadership.
- Foster a high-performance, service-oriented culture rooted in INFRA's cooperative values.
ASSUMPTION: This role involves managing and developing a team, requiring strong leadership skills and the ability to create a positive, collaborative work environment.
🎯 Required Qualifications
- Education: Bachelor's degree in marketing, communications, business, or a related field (or additional 5-6 years of experience).
- Experience: 7-10 years in professional-service marketing, brand communications, or campaign strategy, with demonstrated success in positioning offerings and driving adoption.
- Required Skills:
- Proven experience translating audience insights and product capabilities into clear, compelling messaging.
- Experience leading integrated marketing campaigns across digital, print, and event-based channels.
- Strong background in storytelling, content strategy, and crafting narratives that connect across audiences.
- Excellent written and verbal communication skills, able to adjust tone, voice, and format for different audiences.
- Emotionally intelligent, adaptable, and collaborative, balancing strategic thinking with hands-on execution.
- Preferred Skills:
- Experience in mission-driven, member-based associations, or cooperative organizations.
- Demonstrated strategic & sales acumen, proven ability to lead growth strategies and effectively "sell" INFRA's programs and services.
💰 Compensation & Benefits
- Salary Range: $70,000 - $115,000 per year (CMM2)
- Benefits: Not specified, but INFRA is committed to creating an inclusive workplace with competitive benefits.
- Working Hours: Full-time, 40 hours per week, with flexible hybrid work policy.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Saint Paul, Minnesota area.
📌 Applicant Insights
🔍 Company Context
- Industry: INFRA is a construction company specializing in roads, bridges, and tunnels, operating in the Highway, Street, and Bridge Construction industry.
- Company Size: 11-50 employees
- Founded: 2022
- Company Description: INFRA is an engineering and construction company belonging to Infortar, focusing on the design and construction of infrastructure, including roads, bridges, viaducts, tunnels, and eco-ducts. Their management system is certified in accordance with ISO 9001, ISO 14001, and ISO 45001 standards.
- Company Specialties: Construction, infrastructure, bridges, highways, tunnels, and roads.
📊 Role Analysis
- Career Level: Mid-level to senior, with the opportunity to grow and develop within the organization.
- Reporting Structure: This role reports directly to the Director of MarCom and may have Marketing & Communications Specialists, Designers, and other team members reporting to them.
- Work Arrangement: Hybrid, with up to 10% travel required.
- Growth Opportunities: As a growing company, INFRA offers opportunities for career advancement and professional development.
ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on the organization's growth and success.
🌍 Location & Work Environment
- Office Type: Hybrid, with a focus on in-office collaboration and remote work flexibility.
- Office Location(s): Based at INFRA HQ within the hybrid work policy.
- Geographic Context: Saint Paul, Minnesota, is a mid-sized city with a strong job market and a cost of living slightly below the national average.
- Work Schedule: Full-time, 40 hours per week, with flexible hybrid work arrangements.
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility, catering to different work styles and preferences.
💼 Interview & Application Insights
- Typical Process: Apply through the provided link, submit your resume and cover letter, and participate in multiple interviews with team members and stakeholders.
- Key Assessment Areas: Marketing strategy, campaign execution, team leadership, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with go-to-market strategy, integrated marketing campaigns, and team leadership.
- Research INFRA's mission, values, and recent projects to demonstrate your understanding of the organization and alignment with its goals.
ASSUMPTION: INFRA values candidates who take the time to understand the organization and its mission, and who can demonstrate their ability to contribute to its success.
ASSUMPTION: The ideal candidate will have experience with relevant marketing, content, and project management tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
- Company Values: INFRA values excellence, innovation, collaboration, and sustainability in all its operations.
- Work Style: INFRA fosters a high-performance, service-oriented culture rooted in its cooperative values, with a focus on teamwork, adaptability, and continuous learning.
- Self-Assessment Questions:
- How do you align with INFRA's cooperative values, and how have you demonstrated these values in your previous roles?
- How do you approach balancing strategic thinking with hands-on execution, and how have you applied this approach in previous campaigns or projects?
- How do you foster a high-performance, service-oriented culture within your team, and what specific initiatives have you implemented to achieve this?
ASSUMPTION: INFRA seeks candidates who are a strong cultural fit, with a passion for the organization's mission and a commitment to its values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management.
- Balancing the needs of various stakeholders, including internal teams, external partners, and target audiences.
- Adapting to a growing and evolving organization, with changing priorities and shifting team dynamics.
ASSUMPTION: The ideal candidate will be able to thrive in a dynamic and fast-paced environment, with a willingness to adapt and pivot as needed.
📈 Similar Roles Comparison
- Marketing Manager (Corporate): Responsible for developing and executing marketing strategies to promote the organization's brand, products, or services to external audiences. This role may focus more on brand awareness and less on go-to-market strategy and campaign execution.
- Communications Manager (Non-profit): Focuses on internal and external communications, often with a broader scope that includes public relations, media relations, and crisis communications. This role may have less emphasis on marketing strategy and campaign execution.
- Product Marketing Manager: Specializes in go-to-market strategy and campaign execution for specific products or services, often working closely with product teams to develop and launch new offerings. This role may have a narrower focus than the Marketing & Communications Manager role at INFRA.
ASSUMPTION: The Marketing & Communications Manager role at INFRA offers a unique blend of marketing strategy, campaign execution, and team leadership, with a focus on driving engagement and adoption across internal and external audiences.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new tunnel construction project, including messaging frameworks, campaign plans, and launch events.
- Creating a comprehensive content strategy for INFRA's annual report, including storytelling, design, and editorial planning to communicate the organization's impact and achievements.
- Leading a team to develop and execute a targeted marketing campaign to drive membership engagement and retention for INFRA's member-based association.
ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the strategic, hands-on nature of the Marketing & Communications Manager role at INFRA.
❓ Key Questions to Ask During Interview
- How does this role fit into INFRA's overall marketing and communications strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the marketing and communications team, and how can this role address them?
- How does INFRA support the professional development and growth of its marketing and communications team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does INFRA approach collaboration and information sharing across departments, and what opportunities exist for cross-functional projects and initiatives?
ASSUMPTION: Asking these questions demonstrates your interest in the role, your understanding of the organization, and your commitment to driving success in this position.
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through the provided link by Monday, June 2, at 5:00 PM CST.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for multiple interviews with team members and stakeholders, focusing on your marketing strategy, campaign execution, team leadership, and cultural fit.
- Research INFRA's mission, values, and recent projects to demonstrate your understanding of the organization and alignment with its goals.
- Follow up after your interview with a thank-you note, reiterating your interest in the role and addressing any remaining questions.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
