📌 Core Information
🔹 Job Title: Sr. Manager - SEO & eCommerce (Remote)
🔹 Company: First American
🔹 Location: Phoenix, Arizona, USA (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (USA)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive SEO strategies aligned with business goals.
- Monitoring site performance, traffic, and keyword rankings to evaluate SEO effectiveness.
- Conducting keyword research and collaborating with content teams to create and optimize high-quality, search-friendly content.
- Identifying and addressing technical SEO issues, collaborating with internal and external web development teams.
- Staying up-to-date with the latest SEO trends, tools, and best practices, bringing fresh ideas and innovation to the team.
ASSUMPTION: This role requires a high level of expertise in SEO and the ability to work independently and collaboratively to drive organic traffic and improve search rankings.
📋 Key Responsibilities
✅ Develop and implement comprehensive SEO strategies aligned with business goals.
✅ Monitor site performance, traffic, and keyword rankings to evaluate SEO effectiveness and inform optimization efforts.
✅ Conduct keyword research to uncover growth opportunities and partner with the content team to create and optimize high-quality, search-friendly content.
✅ Identify and address technical SEO issues, collaborating with internal and external web development teams to enhance site health and performance.
✅ Perform regular SEO audits and competitive analyses to identify opportunities and maintain a competitive edge.
✅ Report on key SEO metrics including traffic, rankings, leads, and conversions.
✅ Stay up-to-date with the latest SEO trends, tools, and best practices, bringing fresh ideas and innovation to the team.
ASSUMPTION: This role requires a strong understanding of SEO best practices, data analysis, and the ability to translate insights into actionable strategies.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent combination of education and experience; advanced degree preferred
Experience: 5+ years of experience in an SEO-focused role with a demonstrated track record of improving organic traffic and search rankings.
Required Skills:
- Proficiency in SEO tools and platforms such as Google Search Console, Google Analytics, SEMrush, Screaming Frog, and Moz.
- Strong analytical skills and a data-first mindset, with the ability to translate insights into actionable strategies.
- Excellent communication and collaboration skills, with experience working across teams including content, marketing, and development.
Preferred Skills:
- Experience with Crownpeak CMS.
ASSUMPTION: Candidates with a proven track record in SEO and relevant experience in eCommerce or a similar industry are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $99,675 - $132,875 (USD) per year
Benefits:
- Medical
- Dental
- Vision
- 401k
- PTO/Paid Sick Leave
- Employee Stock Purchase Plan
Working Hours: Full-time, remote work with flexible hours
ASSUMPTION: The salary range provided is a reasonable estimate based on the job requirements and market rates for similar roles in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: First American is a premier provider of title, settlement, and risk solutions for real estate transactions, operating in the financial services industry.
Company Size: First American has 10,001+ employees, providing a large and diverse work environment.
Founded: 1889, with a rich history and established reputation in the industry.
Company Description:
- First American offers a wide range of home warranty products and services to home sellers, buyers, and agents.
- The company is committed to fostering an inclusive, people-first culture that celebrates diversity, equity, and inclusion.
- First American has been recognized as a Fortune 100 Best Companies to Work For® for ten consecutive years and has earned numerous awards for its inclusive workplace.
Company Specialties:
- Title, settlement, and risk solutions
- Home warranty products and services
- Data products and services
- Valuation products and services
- Mortgage subservicing
Company Website: www.firstam.com
ASSUMPTION: First American's extensive experience and commitment to its employees make it an attractive choice for job seekers looking to grow their careers in the financial services industry.
📊 Role Analysis
Career Level: This role is a senior management position, requiring strategic thinking and leadership skills.
Reporting Structure: The Sr. Manager - SEO & eCommerce will report directly to the Director of Digital Marketing and may oversee junior SEO team members or external agencies.
Work Arrangement: This role is remote, with the flexibility to work from various locations within the United States.
Growth Opportunities:
- Potential to lead and mentor junior SEO team members or external agencies.
- Opportunity to collaborate with cross-functional teams and influence overall digital marketing strategy.
- Possibility to advance to a director or executive-level role within the organization.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and make a substantial impact on the company's digital presence.
🌍 Location & Work Environment
Office Type: Remote work with the flexibility to work from various locations within the United States.
Office Location(s): Phoenix, Arizona, USA (Remote)
Geographic Context:
- The role is remote, allowing for flexibility in location within the United States.
- First American's headquarters are in Santa Ana, California, with additional offices and remote employees across the country.
Work Schedule: Full-time, with flexible hours and the ability to work remotely.
ASSUMPTION: The remote nature of this role allows for a high degree of flexibility and work-life balance, while still providing opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical SEO assessment or case study
- Final interview with the digital marketing leadership team
Key Assessment Areas:
- SEO knowledge and expertise
- Data analysis and interpretation skills
- Communication and collaboration skills
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant SEO experience and achievements in your resume and cover letter.
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO best practices and tools.
- Research First American's company culture and values to demonstrate your fit with the organization.
ATS Keywords: SEO, eCommerce, keyword research, link building, web analytics, technical SEO, content optimization, data-driven decision making, analytical skills, communication skills, collaboration skills, SEO tools, Crownpeak CMS, competitive analysis, SEO audits, content creation
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant SEO experience and skills, as well as their fit with First American's company culture.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Google Analytics, SEMrush, Screaming Frog, Moz
- CMS: Crownpeak CMS (preferred)
- Other: Google Workspace (Gmail, Google Docs, Google Sheets), project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with industry-standard SEO tools and be comfortable learning and using new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- People First: We put our people at the center of everything we do.
- Integrity: We act with honesty and integrity in all our interactions.
- Inclusion: We foster an inclusive environment where everyone feels valued and respected.
- Excellence: We strive for excellence in all our endeavors.
Work Style:
- Collaborative: We work together to achieve our goals.
- Adaptable: We embrace change and continuously learn and improve.
- Data-driven: We make decisions based on data and insights.
Self-Assessment Questions:
- Do you align with First American's People First culture and values?
- Are you comfortable working remotely and collaborating with distributed teams?
- Do you have a data-driven mindset and the ability to translate insights into actionable strategies?
ASSUMPTION: Candidates should assess their fit with First American's company culture and values, as well as their comfort with remote work and data-driven decision making.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously in a fast-paced, dynamic environment.
- Collaborating with cross-functional teams and external agencies to implement SEO strategies.
- Staying up-to-date with the latest SEO trends and best practices in a rapidly evolving field.
- Balancing the need for data-driven decision making with the need for creativity and innovation.
ASSUMPTION: Applicants should be prepared to manage multiple priorities, collaborate effectively, and adapt to change in a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on both SEO and eCommerce, requiring a strong understanding of both disciplines.
- Compared to other SEO-focused roles, this position offers a higher level of strategic influence and the opportunity to collaborate with a wide range of teams and stakeholders.
- Career progression in this role could lead to leadership positions within the digital marketing organization or other areas of the business.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and areas of expertise.
📝 Sample Projects
- Conducting a comprehensive SEO audit of First American's website and implementing recommendations to improve organic traffic and search rankings.
- Developing and executing a keyword research strategy to identify high-volume, low-difficulty keywords and integrate them into content and on-page optimization efforts.
- Collaborating with the content team to create and optimize high-quality, search-friendly content that resonates with target audiences and drives conversions.
ASSUMPTION: Candidates should be prepared to provide examples of their SEO experience and the impact they've made on organic traffic and search rankings in previous roles.
❓ Key Questions to Ask During Interview
- Can you describe the current state of First American's SEO and how this role will contribute to its improvement?
- How does this role collaborate with other teams within the digital marketing organization and the broader business?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does First American support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, and their understanding of the responsibilities and requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills, as well as your fit with First American's company culture.
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO best practices and tools.
- Research First American's company culture and values to demonstrate your alignment with the organization.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
