Innovation Brand Manager, CCA

📌 Core Information

🔹 Job Title: Innovation Brand Manager, CCA

🔹 Company: Diageo

🔹 Location: Panama City, Santo Domingo

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving innovation for Diageo's brands through consumer insights and trends
• Collaborating with technical research and development to commercialize new ideas
• Leading projects with limited risks and resource requirements
• Solving problems creatively and impacting team and related team activities

ASSUMPTION: This role requires a balance of creativity, analytical thinking, and project management skills. It's ideal for someone with experience in marketing, brand management, or a related field who is looking to drive innovation in the beverage industry.

📋 Key Responsibilities

✅ Utilize consumer insights and trends to create new ideas and concepts for Diageo’s brands and products

✅ Work closely with technical research and development to prove, test, and refine concepts through to commercialization

✅ Lead projects with limited risks and resource requirements

✅ Solve problems creatively and impact the achievement of activities within own team and other related teams

✅ Exercise judgment based on the analysis of other sources of information

✅ Build consensus and work within broad guidelines and policies

ASSUMPTION: This role involves a mix of strategic thinking, hands-on project management, and collaboration with various teams to bring innovative ideas to life.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, brand management, or a related field

Required Skills:

• Consumer insights and market analysis
• Marketing innovation and project leadership
• Problem-solving and creativity
• Collaboration and teamwork
• Brand management and market analysis

Preferred Skills:

• Experience in the beverage industry
• Fluency in Spanish

ASSUMPTION: Candidates should have a strong foundation in marketing principles, with a proven track record of driving innovation and delivering results in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 USD per year (Based on industry standards for a mid-senior level marketing role in Panama and the Dominican Republic)

Benefits:

• Competitive benefits package
• Flexible working arrangements
• Diverse and inclusive work environment

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: Salary range is estimated based on industry standards for a mid-senior level marketing role in Panama and the Dominican Republic. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing. Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries.

Company Size: 10,001+ employees. As a large corporation, Diageo offers extensive resources and opportunities for career growth.

Founded: 1826 (as Guinness Brewery, later merged with Grand Metropolitan to form Diageo in 1997)

Company Description:

• Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries
• The company's mission is to celebrate life, every day, everywhere, by creating the best performing, most trusted, and respected consumer products companies in the world
• Diageo is committed to creating an inclusive culture where everyone feels valued and can belong

Company Specialties:

• Premium Drinks
• Marketing
• Innovation
• Supply Chain
• HR
• Sales
• Brand management
• Premium Wines and Spirits Supplier
• Luxury
• Super premium
• Beer
• Consumer goods
• E-commerce
• Beverages
• Spirits
• FMCG
• And brand owners

Company Website: diageo.com

ASSUMPTION: Diageo's large size and global presence offer numerous opportunities for career growth and development. The company's focus on innovation and marketing makes it an attractive choice for professionals in these fields.

📊 Role Analysis

Career Level: Mid-Senior level. This role requires a balance of strategic thinking and hands-on project management, with a focus on driving innovation.

Reporting Structure: This role reports directly to the Marketing Director or a similar position.

Work Arrangement: On-site, with flexibility for remote work as needed.

Growth Opportunities:

• Potential to lead larger projects or teams as experience and performance grow
• Opportunities to work on diverse brands and categories within Diageo's extensive portfolio
• possibility to take on international assignments or roles within Diageo's global organization

ASSUMPTION: This role offers a unique opportunity to drive innovation in a global organization, with ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Diageo's offices in Panama City and Santo Domingo are modern, collaborative workspaces that foster creativity and innovation.

Office Location(s): Panama City, Panama; Santo Domingo, Dominican Republic

Geographic Context:

• Panama City and Santo Domingo are major urban centers with vibrant cultures and diverse populations
• Both cities offer a mix of historic and modern architecture, with a range of entertainment, dining, and cultural options
• The cost of living in both cities is generally lower than in major North American or European cities

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed.

ASSUMPTION: Both Panama City and Santo Domingo offer a unique blend of cultural experiences and a lower cost of living, making them attractive locations for professionals looking to balance work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Candidates' understanding of Diageo's brands and the beverage industry
• Problem-solving skills and creativity in driving innovation
• Collaboration and teamwork abilities
• Cultural fit with Diageo's values and work environment

Application Tips:

• Highlight relevant experience in marketing, brand management, or a related field
• Demonstrate a strong understanding of Diageo's brands and the beverage industry
• Showcase creativity and problem-solving skills through examples of past projects or challenges
• Tailor your resume and cover letter to emphasize your fit for this specific role and company

ATS Keywords: Consumer Insights, Marketing Innovation, Project Leadership, Problem Solving, Collaboration, Creativity, Brand Management, Market Analysis, Beverage Industry, Diageo Brands

ASSUMPTION: Diageo's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company. Tailoring your application to highlight these key areas will increase your chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
• Marketing automation and CRM platforms (e.g., Salesforce, Marketo, HubSpot)

ASSUMPTION: Familiarity with these tools and technologies is beneficial for this role, but not always required. Diageo provides training and support to help employees develop the skills they need to succeed.

👔 Cultural Fit Considerations

Company Values:

• Celebrate Life, Every Day, Everywhere
• Win Together
• Inclusion and Diversity
• Trust and Integrity
• Perform with Passion

Work Style:

• Collaborative and team-oriented
• Innovative and creative
• Results-driven and accountable
• Adaptable and open to change

Self-Assessment Questions:

• How do you celebrate Diageo's brands and values in your personal life?
• Can you provide an example of a time when you drove innovation in a marketing or brand management role?
• How do you approach working with diverse teams and stakeholders to achieve common goals?

ASSUMPTION: Diageo's culture is inclusive, collaborative, and focused on driving innovation. Candidates who align with these values and work styles will thrive in this environment.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines and competing priorities
• Managing multiple projects and stakeholders simultaneously
• Navigating a large, global organization with diverse teams and cultures
• Adapting to changes in the market, consumer behavior, and industry trends

ASSUMPTION: These challenges are inherent to a role focused on driving innovation in a global organization. Successful candidates will be adaptable, resilient, and able to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on driving innovation for Diageo's brands through consumer insights and trends
• Similar roles in other organizations may have a broader focus on brand management or marketing strategy
• Career progression in this role may lead to leadership positions in marketing, brand management, or innovation within Diageo or other organizations

ASSUMPTION: This role offers a unique opportunity to drive innovation in a global organization, with ample opportunities for career growth and development.

📝 Sample Projects

• Developing a new product line or brand extension based on consumer insights and market trends
• Launching a marketing campaign to promote an existing brand in a new market or channel
• Conducting market research to identify new opportunities for brand growth or expansion

ASSUMPTION: These sample projects illustrate the types of initiatives an Innovation Brand Manager might work on, but the specific projects will vary based on the brand, market, and consumer insights.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does Diageo support innovation and creativity in this role?
• What are the most challenging aspects of this role, and how can I prepare to succeed?
• How does Diageo foster a culture of inclusion and diversity?
• What opportunities are there for growth and development in this role and within Diageo?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past projects or achievements that demonstrate your problem-solving skills, creativity, and collaboration
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.