Innovation & Growth Senior Director, Commerce Operations

📌 Core Information

🔹 Job Title: Innovation & Growth Senior Director, Commerce Operations

🔹 Company: Tinuiti

🔹 Location: Remote - WA, USA

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-29

🔹 Experience Level: 10+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Strategic growth and business development for Tinuiti's Commerce Operations
• Collaboration with cross-functional teams to enhance service adoption and client acquisition
• Overseeing operational efficiency and process optimization for effective retail workflow and compliance
• Representing Tinuiti at industry events and thought leadership panels
• Leading and mentoring teams to drive operational efficiency and client success

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and deep expertise in ecommerce and retail operations to drive innovation and growth in Tinuiti's Commerce Operations.

📋 Key Responsibilities

✅ Develop and execute strategic positioning and content to accelerate service adoption, including industry opinions, topical one-sheeters, partner and vendor overviews, and external thought leadership multimedia content

✅ Represent Tinuiti in high value new business pitches and audits, providing expert-level solution support to drive client acquisition and expansion

✅ Support internal audit program with platform SMEs and Delivery Leaders to ensure current clients are always on the cutting edge with fresh strategy perspective

✅ Partner with vertical leads to deliver tailored operational strategies that reflect the nuances of each product category

✅ Guide client teams through complex issues such as item suppression, vendor negotiations, new product launches, and catalog troubleshooting with empathy and precision

✅ Build a high-touch service culture through close collaboration with media, creative, and strategy teams to align efforts across the full commerce journey

✅ Manage and strengthen retailer platform relationships, especially Amazon, through strategic participation in Alphas/Betas, proactive promotion planning, and vendor collaboration

✅ Act as the escalation point and solution architect for operational issues across Vendor Central and Seller Central

✅ Stay informed of retail platform policy changes, ensuring compliance and driving knowledge dissemination across teams and clients

✅ Lead initiatives to optimize client storefronts, PDPs, and merchandising strategies, incorporating SEO, A+ content, Brand Store optimization, and back-end catalog integrity

✅ Work closely with commerce media teams to align operational readiness guidelines with advertising and promotional planning

✅ Spearhead Walmart and TikTok Shop expansion in collaboration with relevant teams and platform SMEs

✅ Oversee the end-to-end retail workflow structure from catalog setup to fulfillment optimization, ensuring efficient, cost-effective delivery and strong compliance with platform requirements

✅ Architect and collaborate on operational strategies for inventory planning, order management, and profitability analysis to proactively solve challenges in retail execution

✅ Standardize and implement operating procedures, leveraging automation and tech enablement to drive efficiencies and performance at scale

✅ Represent Tinuiti at industry events, conferences, and thought leadership panels to reinforce brand positioning

✅ Work cross-functionally with Solution Champions and Client Operations teams to refine processes and drive operational efficiency

✅ Lead and mentor teams in adopting and implementing strategies tailored to client needs

✅ Develop frameworks for innovation measurement, tracking adoption, impact, and effectiveness of new solutions

✅ Define and lead the long-term operational vision in alignment with Tinuiti’s broader Connected Commerce strategy

✅ Serve as a strategic thought partner to executive leadership and client stakeholders, advising on business models, profitability levers, and Amazon retail dynamics

✅ Support net-new brands and established sellers by crafting go-to-market operations strategies that are data-driven and scalable across verticals

ASSUMPTION: This role requires a strong understanding of ecommerce and retail operations, as well as the ability to work effectively with cross-functional teams and client stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field. MBA preferred but not required.

Experience: 8+ years of experience in ecommerce or retail operations, including 3+ years in a senior leadership role.

Required Skills:

• Proven expertise in Amazon Retail (Vendor Central and Seller Central), marketplace strategy, and digital commerce operations
• Experience working with cross-functional teams and client-facing programs
• Demonstrated ability to design and scale systems, processes, and workflows across a large portfolio of clients
• Data literacy and familiarity with retail analytics platforms, content tools, revenue recovery, PIM, and order management systems
• Track record of serving as a SME with strong knowledge of best practices and industry developments
• Proven ability to lead teams, influence stakeholders, and drive adoption of cutting-edge strategies
• Excellent communication skills and the ability to present complex ideas clearly and persuasively

Preferred Skills:

• Experience with Walmart and TikTok Shop platforms
• Familiarity with AI tools for retail execution and process optimization

ASSUMPTION: Candidates with a strong background in ecommerce and retail operations, as well as proven leadership and communication skills, are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $160,000 - $180,000 per year

Benefits:

• Unlimited PTO
• Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
• Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
• Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
• Learning and Development (Mentor program and more)

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. The benefits package is competitive and designed to support the well-being and growth of Tinuiti's employees.

📌 Applicant Insights

🔍 Company Context

Industry: Tinuiti operates in the Advertising Services industry, focusing on full-funnel marketing across various media channels.

Company Size: Tinuiti has 1,001-5,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Tinuiti was founded in 2004 and has since grown to become the largest independent full-funnel marketing agency in the U.S.

Company Description:

• Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees.
• The company specializes in full-funnel marketing, uniting media and measurement under one roof to eliminate waste and scale what works.
• Tinuiti's proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.

Company Specialties:

• Facebook, Amazon, Google, Instagram, Streaming, Analytics, and Mobile Apps

Company Website: http://www.tinuiti.com

ASSUMPTION: Tinuiti's focus on full-funnel marketing and commitment to eliminating waste sets it apart in the advertising services industry. The company's size and growth trajectory provide ample opportunities for career advancement and collaboration.

📊 Role Analysis

Career Level: This role is at the senior leadership level, requiring a strategic mindset and proven expertise in ecommerce and retail operations.

Reporting Structure: The Senior Director, Commerce Operations reports directly to the Chief Operating Officer and works cross-functionally with various teams, including Sales, Marketing, Partnerships, Media, Creative, and Strategy teams.

Work Arrangement: This role is fully remote, with flexibility for occasional in-person meetings and events.

Growth Opportunities:

• Tinuiti's focus on growth and innovation provides ample opportunities for career advancement within the Commerce Operations team and across the broader organization.
• The role's strategic nature and cross-functional collaboration offer the chance to gain exposure to various aspects of Tinuiti's business and develop a well-rounded understanding of the company's operations.
• The company's commitment to professional development and learning opportunities, such as the mentor program, further supports career growth.

ASSUMPTION: The Senior Director, Commerce Operations role offers significant growth potential, both within the Commerce Operations team and across Tinuiti's broader organization.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): While the role is fully remote, Tinuiti has offices in New York, NY; San Francisco, CA; San Diego, CA; Atlanta, GA; Philadelphia, PA; Dania, FL; Walpole, MA; Fort Lauderdale, FL; and Chattanooga, TN.

Geographic Context:

• Tinuiti's fully remote work arrangement allows employees to work from anywhere in the United States, providing flexibility and work-life balance.
• The company's office locations span major metropolitan areas, offering opportunities for in-person collaboration and networking.
• Tinuiti's commitment to a fully remote work environment ensures that employees can maintain a healthy work-life balance while still being connected to the company's culture and operations.

Work Schedule: Tinuiti offers unlimited PTO, allowing employees to manage their time off and work-life balance effectively.

ASSUMPTION: Tinuiti's fully remote work arrangement and commitment to work-life balance make it an attractive employer for candidates seeking flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-depth behavioral and technical interviews with cross-functional stakeholders
• Final interview with the Chief Operating Officer
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Expertise in ecommerce and retail operations
• Communication and presentation skills
• Cultural fit and alignment with Tinuiti's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your strategic approach to ecommerce and retail operations, as well as your leadership and team management experiences.
• Demonstrate your understanding of Tinuiti's business and the Commerce Operations team's goals and objectives.
• Showcase your ability to work effectively with cross-functional teams and client stakeholders.
• Prepare thoughtful questions about the role, Tinuiti's culture, and growth opportunities to ask during the interview.

ATS Keywords: Ecommerce, Retail Operations, Amazon Retail, Marketplace Strategy, Digital Commerce, Cross-Functional Collaboration, Data Literacy, Retail Analytics, Process Optimization, Thought Leadership, Team Leadership, Client Success, Strategic Growth, Business Development, Innovation Measurement

ASSUMPTION: Tinuiti's interview process is designed to assess candidates' strategic thinking, leadership skills, and expertise in ecommerce and retail operations. Candidates should be prepared to discuss their relevant experiences and demonstrate their fit with Tinuiti's culture and values.

🛠️ Tools & Technologies

• Retail analytics platforms (e.g., Pacvue, Skai, CommerceIQ, Merchant Spring, Carbon6, Dimetyd, Helium10, Keepa, Analytic Index, Stackline, Profitero)
• Content tools (e.g., A+ content creation, SEO, Brand Store optimization)
• Order management systems (e.g., PIM, revenue recovery, inventory planning, order management)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The Senior Director, Commerce Operations role requires proficiency in various retail analytics, content, and order management tools, as well as strong collaboration and communication skills to work effectively with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Love Growth. Hate Waste.
• Unleash Greatness.
• Never Stop Learning.
• Ignite Your Passion.
• Thankful Living.
• Inspire Innovation & Change.

Work Style:

• Collaborative and cross-functional
• Data-driven and strategic
• Innovative and adaptable
• Results-oriented and accountable

Self-Assessment Questions:

• How do you align with Tinuiti's commitment to eliminating waste and driving growth in the advertising services industry?
• How do you approach collaborating with cross-functional teams and client stakeholders to drive operational efficiency and client success?
• How do you balance strategic thinking with hands-on execution to deliver results in a fast-paced, dynamic environment?

ASSUMPTION: Candidates should assess their fit with Tinuiti's values and work style, as well as their ability to thrive in a collaborative, data-driven, and innovative environment.

⚠️ Potential Challenges

• The fully remote work arrangement may present challenges in maintaining work-life balance and fostering a strong company culture.
• The role's strategic nature and cross-functional collaboration may require candidates to navigate complex stakeholder relationships and competing priorities.
• The fast-paced and dynamic nature of the advertising services industry may present challenges in keeping up with industry trends and best practices.
• The need to balance strategic thinking with hands-on execution may require candidates to adapt their skills and approach to meet the demands of the role.

ASSUMPTION: Candidates should be aware of the potential challenges associated with the fully remote work arrangement, strategic nature of the role, and fast-paced industry dynamics, and be prepared to address these challenges proactively.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on strategic growth and business development for Tinuiti's Commerce Operations, rather than day-to-day retail operations management.
• The role's emphasis on thought leadership, innovation measurement, and long-term operational vision sets it apart from similar positions in the industry.
• Career paths for this role may include progression to Chief Operating Officer or other senior leadership positions within Tinuiti's Commerce Operations or broader organization.

ASSUMPTION: Candidates should understand the unique aspects of this role and how it differs from related positions in the industry, as well as the potential career growth opportunities it offers.

📝 Sample Projects

• Developing and executing a strategic positioning and content plan to accelerate service adoption and drive client acquisition
• Representing Tinuiti in high value new business pitches and audits, providing expert-level solution support to drive client acquisition and expansion
• Optimizing client storefronts, PDPs, and merchandising strategies to improve SEO, A+ content, Brand Store optimization, and back-end catalog integrity

ASSUMPTION: Candidates should be prepared to discuss their relevant experiences and how they align with the specific project requirements and goals of the Senior Director, Commerce Operations role.

❓ Key Questions to Ask During Interview

• How does Tinuiti support the growth and development of its employees, particularly in senior leadership roles?
• What are the key priorities for the Commerce Operations team in the first 90 days, and how can this role contribute to their success?
• How does Tinuiti foster a strong company culture and maintain employee engagement in a fully remote work environment?
• What are the key challenges facing the Commerce Operations team, and how can this role help address them?
• How does Tinuiti approach innovation and staying ahead of industry trends in the advertising services industry?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role, Tinuiti's culture, and the company's growth and innovation strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and technical interviews by practicing your responses to common interview questions and researching Tinuiti's business and industry trends.
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and Tinuiti's culture.
• Follow up with the Hiring Manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.