📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Inshorts
🔹 Location: Noida, Uttar Pradesh, India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 4-8 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- End-to-end ownership of paid media campaigns across digital platforms
- Campaign management, media buying, and performance optimization
- Collaboration with cross-functional teams for aligned campaign goals
- Data-driven decision making and continuous performance improvement
ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time spent on campaign management and performance tracking.
📋 Key Responsibilities
✅ Plan, launch, and manage paid marketing campaigns across various digital platforms
✅ Own audience targeting, budget allocation, bid strategies, and platform selection based on goals
✅ Monitor key campaign metrics, identify trends, and implement optimizations to improve efficiency and performance
✅ Run A/B tests on creatives, copy, and audience segments to enhance campaign performance
✅ Collaborate with design teams to develop high-performing ad creatives and provide data-backed feedback
✅ Partner with cross-functional teams to align campaign goals with broader business objectives
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-8 years of experience in performance marketing, preferably for mobile-first or consumer tech products
Required Skills:
- Proficient in Meta Ads Manager, Google Ads (including UAC), and other digital buying platforms
- Strong analytical skills with a data-driven decision-making approach
- Ability to manage multiple campaigns across channels with efficiency and accuracy
- Familiarity with tools like Appsflyer, Adjust, GA4, and Firebase
Preferred Skills:
- Experience working on mobile apps or subscription-based business models
- Exposure to full-funnel performance marketing and growth experimentation
- Comfort with rapidly changing environments and performance-led cultures
- Managed monthly budgets upwards of ₹50 lakhs across digital platforms
ASSUMPTION: Candidates with experience in mobile app marketing or subscription-based businesses may have a competitive edge for this role.
💰 Compensation & Benefits
Salary Range: INR 15-25 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance and retirement plans
- Performance-based bonuses
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for a performance marketing manager role in Noida, India, with 4-8 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Media and News Aggregation
Company Size: Small (2-10 employees)
Founded: 2013
Company Description:
- Inshorts is an Indian digital media company known for its flagship mobile app that delivers news summaries in 60 words or less
- The company operates two primary platforms: Inshorts App and Public App
- Inshorts serves a user base exceeding 70 million across India and other countries
Company Specialties:
- News aggregation and summarization
- Hyperlocal video-sharing platforms
- Mobile-first and user-friendly digital experiences
Company Website: https://inshorts.com/
ASSUMPTION: Inshorts is a fast-growing digital media company with a strong focus on mobile-first content and user engagement.
📊 Role Analysis
Career Level: Mid-level (4-8 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager or Head of Marketing
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Potential career progression to Senior Performance Marketing Manager or Marketing Manager
- Opportunities to work on diverse campaigns and gain exposure to various digital platforms
- Chance to contribute to the growth and success of a fast-paced, innovative company
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Noida, Uttar Pradesh, India
Geographic Context:
- Noida is a major IT and commercial hub in the National Capital Region (NCR) of India
- The city offers a mix of urban and suburban living, with easy access to major cities like Delhi and Gurugram
- Noida has a humid subtropical climate, with hot summers and mild winters
Work Schedule: Full-time (40 hours/week) with flexible working hours and the possibility of overtime during peak periods
ASSUMPTION: The work environment at Inshorts is likely to be fast-paced, collaborative, and data-driven, with a strong focus on performance and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- Technical interview with the Marketing Manager or a senior team member
- Final interview with the Head of Marketing or a senior executive
Key Assessment Areas:
- Campaign management and optimization skills
- Analytical and data-driven decision-making abilities
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in performance marketing, with a focus on mobile apps or consumer tech products
- Demonstrate strong analytical skills and a data-driven approach to marketing
- Showcase your ability to manage multiple campaigns and work efficiently under pressure
- Tailor your resume and cover letter to emphasize your fit for the role and the company
ATS Keywords: Performance Marketing, Campaign Management, Media Buying, Performance Optimization, A/B Testing, Audience Targeting, Budget Allocation, Meta Ads Manager, Google Ads, Appsflyer, GA4, Firebase, Creative Collaboration, Cross-functional Alignment, Data-driven Decision Making
ASSUMPTION: The application process at Inshorts is likely to be competitive, with a strong focus on relevant experience and strong analytical skills.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads (including UAC)
- Appsflyer
- Adjust
- GA4
- Firebase
- Other digital buying platforms and analytics tools
ASSUMPTION: The tools and technologies required for this role may evolve over time, as Inshorts continues to adopt new platforms and solutions.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Data-driven decision making
- Collaboration and teamwork
- User-centric approach
Work Style:
- Fast-paced and dynamic environment
- Strong focus on performance and results
- Collaborative and cross-functional teamwork
- Openness to feedback and continuous improvement
Self-Assessment Questions:
- Do you thrive in fast-paced, data-driven environments?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong track record of driving performance and results in your previous roles?
ASSUMPTION: Inshorts values candidates who are adaptable, data-driven, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with tight deadlines and high expectations
- Keeping up with the latest trends and best practices in performance marketing
- Adapting to a rapidly changing work environment and company growth
- Working in a competitive market with limited resources and budget constraints
ASSUMPTION: This role may present challenges related to time management, adaptability, and resource allocation, requiring strong organizational skills and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on performance optimization and data-driven decision making
- Inshorts' user-centric approach and mobile-first focus set it apart from other digital media companies
- Career progression in this role may lead to senior marketing positions or specialized roles within the marketing department
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a strong focus on performance and user engagement.
📝 Sample Projects
- Developing and executing a successful campaign to drive user acquisition and engagement for a new mobile app feature
- Optimizing ad spend and improving ROI for a major marketing campaign across multiple digital platforms
- Conducting A/B tests to enhance the performance of ad creatives and copy, leading to a significant increase in click-through rates
ASSUMPTION: Sample projects for this role may involve campaign management, optimization, and A/B testing, with a focus on driving performance and results.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy and company goals?
- What are the most significant challenges facing the marketing department currently, and how can this role address them?
- How does Inshorts support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how does it support employees' well-being?
ASSUMPTION: Asking insightful questions during the interview process can help demonstrate your interest in the role and the company, as well as your understanding of the marketing landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Inshorts' careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Inshorts' platforms, users, and competitors
- Follow up with the HR team after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
