Instagram Shoutouts Media Buyer

📌 Core Information

🔹 Job Title: Instagram Shoutouts Media Buyer

🔹 Company: Impact Clients

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: June 9, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving front-end growth through paid media and direct response marketing, starting with Instagram shoutouts and expanding into Meta and beyond.
• Writing, buying, analyzing, and optimizing daily performance to maximize ROI and lead generation.
• Collaborating with setters and closers to optimize spend based on lead quality.
• Scripting and producing high-virality organic content, especially Reels, to drive inbound interest and algorithmic growth.
• Building and maintaining a shoutout partner list of high-performers and tracking everything to optimize spend and maximize results.

ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on performance-driven marketing and a deep understanding of the Instagram platform.

📋 Key Responsibilities

✅ Own and scale paid traffic through Instagram shoutouts and other channels.

✅ Write high-converting creatives (posts, reels, carousels) that drive DMs.

✅ Negotiate and buy Instagram shoutouts from niche pages.

✅ Analyze daily performance: DMs, CPL, ROI, booking rates, and lead quality.

✅ Build and maintain a shoutout partner list of high-performers.

✅ Launch and test 1-2 creatives/day based on conversion data.

✅ Collaborate with setters and closers to optimize spend based on lead quality.

✅ Track everything: 24h, 7d, 30d trends, spend, ROI, booking rates.

✅ Eventually expand into Meta Ads and other high-scale channels.

✅ Script and produce high-virality organic content, especially Reels, to drive inbound interest and algorithmic growth.

✅ Write scripts word-for-word, model after proven viral content, and present with rationale.

✅ Manage and quality-control a junior copywriter responsible for execution (if at capacity).

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously, with a strong focus on performance optimization and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven experience (2-5 years) in paid media, direct response marketing, and Instagram shoutouts.

Required Skills:

• Proven experience spending $10K-$100K+ on paid media, especially shoutouts.
• Demonstrable track record of writing dozens of creatives that drove real conversions.
• Experience tracking ROI, DM volume, lead quality, and IG shoutout performance.
• Background working in high-ticket coaching or online education brands.
• Operated in a fast-paced sales environment that expects results.

Preferred Skills:

• Experience working with Meta Ads and other high-scale channels.
• Proven ability to script and produce high-virality organic content.
• Familiarity with Google Docs and teleprompter usage.

ASSUMPTION: Candidates with a strong background in performance-driven marketing and a deep understanding of the Instagram platform will be most successful in this role.

💰 Compensation & Benefits

Salary Range: £40,000 - £60,000 per year (Based on experience and performance, matching or exceeding current compensation)

Benefits:

• Performance-based bonuses tied to direct revenue results.

Working Hours: Full-time (40 hours/week), EST hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles with a focus on performance-driven marketing and Instagram shoutouts.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: Small (11-50 employees) - Impact Clients offers a dynamic and agile work environment where employees have a significant impact on the company's growth and success.

Founded: The company's founding date is not specified, but it has been operating for some time and has established a strong presence in the online business education space.

Company Description:

• Impact Clients helps beginner and experienced entrepreneurs start or scale their digital product businesses.
• The company's mission is to reform the education system by teaching ordinary people how to make extraordinary income online.
• Founder Richard Yu is a prominent figure in the online business education space, with a significant following on Instagram and YouTube.

Company Specialties:

• Online business education
• Digital product creation
• High-ticket coaching
• Performance-driven marketing

Company Website: Impact Clients

ASSUMPTION: Impact Clients is a well-established company in the online business education space, with a strong focus on performance-driven marketing and a commitment to helping entrepreneurs succeed.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the founder, Richard Yu, and works closely with setters and closers to optimize lead generation efforts.

Work Arrangement: Fully Remote - This role can be performed from anywhere in the United States, with a focus on EST hours.

Growth Opportunities:

• As the company continues to grow, there will be opportunities for the successful candidate to take on more responsibilities and advance their career.
• This role offers the chance to work closely with the founder and have a significant impact on the company's success.
• The company's focus on performance-driven marketing provides ample opportunities for the successful candidate to hone their skills and advance their career.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a strong focus on performance-driven marketing and a commitment to helping the company succeed.

🌍 Location & Work Environment

Office Type: Remote - This role does not require a physical presence in an office.

Office Location(s): United Kingdom (Remote)

Geographic Context:

• The United Kingdom has a thriving online business education scene, with many opportunities for growth and collaboration.
• The remote nature of this role allows for a high degree of flexibility and work-life balance.
• The EST hours focus ensures that the successful candidate can work during standard business hours, facilitating collaboration with the team.

Work Schedule: Full-time (40 hours/week), EST hours - The successful candidate will be expected to work standard business hours, with some flexibility for meetings and collaboration with the team.

ASSUMPTION: The remote nature of this role and the focus on EST hours ensure that the successful candidate can maintain a healthy work-life balance while still being productive and collaborative.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager, Richard Yu
• Take-home assignment to demonstrate creative and analytical skills
• Final interview with the team to discuss the assignment and answer any questions

Key Assessment Areas:

• Creative writing and copywriting skills
• Analytical and data-driven decision-making abilities
• Understanding of the Instagram platform and shoutout buying
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on performance-driven marketing and Instagram shoutouts.
• Be prepared to discuss your approach to data analysis and optimization in the interview.
• Demonstrate your understanding of the company and its mission in your application materials.

ATS Keywords: Instagram Shoutouts, Paid Media, Direct Response Marketing, Lead Generation, Performance Optimization, Viral Content Creation, Scripting, Collaboration, Negotiation, Tracking Metrics, High-Impact Reels, Copywriting, Self-Starter, Performance-Driven

ASSUMPTION: The application process for this role is designed to assess the candidate's creative, analytical, and collaborative skills, with a focus on performance-driven marketing and Instagram shoutouts.

🛠️ Tools & Technologies

• Instagram (for shoutouts and organic content)
• Meta Ads (for expansion into other channels)
• Google Docs (for scripting and collaboration)
• Teleprompter (for organic content production)

ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be easily mastered by the successful candidate.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Creative and innovative
• Collaborative and supportive

Work Style:

• Highly autonomous and self-driven
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, performance-driven environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a strong creative streak and a deep understanding of the Instagram platform?

ASSUMPTION: The successful candidate will be highly autonomous, data-driven, and creative, with a strong understanding of the Instagram platform and a commitment to performance-driven marketing.

⚠️ Potential Challenges

• Managing a high volume of shoutouts and organic content production
• Optimizing spend and maximizing ROI in a fast-paced environment
• Collaborating effectively with setters and closers to optimize lead quality
• Expanding into new channels and maintaining high performance standards

ASSUMPTION: The successful candidate will be able to overcome these challenges through a combination of strong analytical skills, creative problem-solving, and a commitment to performance-driven marketing.

📈 Similar Roles Comparison

• This role is unique in its focus on Instagram shoutouts and organic content production, but shares similarities with other performance-driven marketing roles in the online business education space.
• Candidates with experience in high-ticket coaching or online education brands may find this role particularly appealing.
• This role offers significant growth opportunities and the chance to work closely with the founder, making it an attractive option for mid-level marketing professionals looking to advance their careers.

ASSUMPTION: This role is well-suited to mid-level marketing professionals with a strong background in performance-driven marketing and a deep understanding of the Instagram platform.

📝 Sample Projects

• Developing and executing a high-performing Instagram shoutout campaign that drives significant lead volume and ROI
• Scripting and producing a viral organic Reel that drives inbound interest and algorithmic growth
• Expanding into Meta Ads and other high-scale channels, optimizing spend and maximizing ROI

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on performance-driven marketing and Instagram shoutouts.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does the company support the growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• What opportunities are there for growth and advancement within the company?
• How does the company approach work-life balance and employee well-being?

ASSUMPTION: These key questions will help the candidate better understand the role, the company, and the opportunities for growth and advancement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Impact Clients hiring portal
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on performance-driven marketing and Instagram shoutouts.
• Prepare for the take-home assignment by familiarizing yourself with the company's mission and values, as well as the key responsibilities and required skills for the role.
• Follow up with the hiring manager, Richard Yu, one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.