📌 Core Information
🔹 Job Title: Integrated Communications Specialist
🔹 Company: The Kraft Heinz Company
🔹 Location: Freshwater, Isle of Wight, United Kingdom
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: May 1, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🚀 Job Overview
Key aspects of this role include:
- Managing creative campaign activities for Kraft Heinz's loved brands.
- Supporting social media planning and implementation.
- Consulting on media campaigns and influencer campaigns.
- Assisting with finance management for the communications team.
*ASSUMPTION:* This role requires a strong project management background and excellent interpersonal skills to thrive in a fast-paced, cross-functional environment.
📋 Key Responsibilities
✅ Project manage creative campaign activity (brand and always on) executed via The Kitchen, including project managing concept, production, and dispatch.
✅ Support The Kitchen team with social media planning and implementation.
✅ Consult and support on brand paid and earned media campaigns best practice and connecting to digital experiences.
✅ Consult and support end-to-end execution of influencer campaigns alongside agency partner.
✅ Assist communications team with finance management.
*ASSUMPTION:* This role involves close collaboration with various teams, requiring strong communication and organizational skills to ensure projects are delivered on time and to a high standard.
🎯 Required Qualifications
Education:
- Tertiary Qualification (e.g., Bachelor's degree in Marketing, Communications, or a related field)
Experience:
- A minimum of 2+ years of experience at an agency or internal team, preferably in a similar role or with relevant transferable skills.
Required Skills:
- Exceptional project management skills & interpersonal skills
- Strong communication and organizational skills
- Basic understanding of media campaigns (paid, earned, owned)
Preferred Skills:
- Experience as an Account Executive/Manager or Project Manager, managing creative campaigns with clients, creative teams, and production.
- Comms knowledge on the role of media; paid, earned, owned – and how creative comes to life in media.
*ASSUMPTION:* Candidates with experience in fast-paced environments and a proven track record of managing projects from inception to completion will excel in this role.
💰 Compensation & Benefits
Salary Range: £28,000 - £35,000 per annum (based on experience and market rates for mid-level communications roles in the UK)
Benefits:
- Hybrid Working: Flexibility around when and where you work
- Pay for Performance: Industry-leading variable compensation tied to company and individual performance
- Parental Leave: Paid time off for both primary and secondary caregivers
- Leave Options: Purchased leave, volunteer leave, and LiveWell leave programs
- Great Place to Work Certification in Australia
- In-house training programs
- Corporate discount programs and novated leasing
Working Hours: Full-time, typically 37.5 hours per week, with flexibility to work from home some days.
*ASSUMPTION:* The salary range provided is an estimate based on market research for similar roles in the UK. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Kraft Heinz Company operates in the competitive and dynamic food and beverage industry, with a focus on delivering high-quality, great-tasting, and nutritious products to consumers worldwide.
Company Size: With over 37,000 employees globally, Kraft Heinz is a large organization that offers numerous opportunities for career growth and development.
Founded: Established in 2015 through the merger of Kraft Foods and Heinz, the company has a rich history dating back over 150 years.
Company Description:
- Kraft Heinz is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion.
- The company is co-headquartered in Chicago and Pittsburgh, with products produced and marketed in over 40 countries.
- Kraft Heinz is committed to sustainable growth, delighting more consumers globally, and responsible, sustainable practices.
Company Specialties:
- Food and beverage production and marketing
- Brand management
- Global supply chain and logistics
- Marketing and communications
Company Website:
careers.kraftheinz.com
*ASSUMPTION:* Kraft Heinz's large size and global presence provide ample opportunities for career advancement and exposure to diverse brands and markets.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the company.
Reporting Structure: The Integrated Communications Specialist will report directly to the Integrated Communications Lead and work closely with cross-functional teams, including brand, sales, eCommerce, and creative teams.
Work Arrangement: Hybrid, with a combination of on-site and remote work. The exact work arrangement will be discussed during the interview process.
Growth Opportunities:
- Opportunities to work on high-profile campaigns for iconic brands
- Exposure to various aspects of marketing and communications, including social media, media campaigns, and influencer marketing
- Potential to progress to a senior role within the communications team or explore other opportunities within the broader organization
*ASSUMPTION:* Kraft Heinz's large size and diverse brand portfolio offer numerous growth opportunities for motivated and ambitious candidates.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of on-site work at the Freshwater office and remote work from home.
Office Location(s): Freshwater, Isle of Wight, United Kingdom
Geographic Context:
- Freshwater is a coastal town on the Isle of Wight, offering a pleasant work-life balance with easy access to beaches, countryside, and local amenities.
- The Isle of Wight is well-connected by ferry services to the mainland, with easy access to Southampton and Portsmouth.
Work Schedule: Full-time, typically Monday to Friday, with flexibility to work from home some days.
*ASSUMPTION:* The hybrid work arrangement and scenic location of Freshwater provide a balanced work environment that caters to various lifestyle preferences.
💼 Interview & Application Insights
Typical Process:
1. Online application and resume screening
2. Phone or video screening with the Integrated Communications Lead
3. In-person or virtual interview with the Integrated Communications Lead and a representative from the brand team
4. Final interview with the Integrated Communications Director
Key Assessment Areas:
- Project management skills and experience
- Communication and interpersonal skills
- Understanding of media campaigns and influencer marketing
- Cultural fit with Kraft Heinz's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with project management, media campaigns, and influencer marketing.
- Research Kraft Heinz's brands and values to demonstrate your enthusiasm for the role and cultural fit.
ATS Keywords: Project management, creative campaigns, social media planning, media campaigns, influencer marketing, finance management, hybrid work, communications team, brand teams, Kraft Heinz
*ASSUMPTION:* Kraft Heinz uses Applicant Tracking Systems (ATS) to screen resumes, so including relevant keywords from the job description will increase the visibility of your application.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Media planning and buying tools (e.g., Google Ads, Facebook Ads Manager)
- Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
*ASSUMPTION:* Familiarity with these tools and technologies is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Quality: We strive for excellence in everything we do.
- Integrity: We act with honesty and transparency in all our interactions.
- Responsibility: We take ownership of our actions and their impact on our colleagues, consumers, and the environment.
- Collaboration: We work together, leveraging our diverse backgrounds and perspectives to achieve our goals.
- Agility: We embrace change and adapt quickly to new challenges and opportunities.
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teams
- Data-driven decision-making and continuous improvement
- Strong focus on results and delivering excellence
Self-Assessment Questions:
- How do you demonstrate quality and integrity in your work?
- How do you collaborate effectively with cross-functional teams in a fast-paced environment?
- How do you adapt to change and embrace new challenges?
*ASSUMPTION:* Candidates who align with Kraft Heinz's values and work style will thrive in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing on-site and remote work effectively
- Adapting to a fast-paced and dynamic work environment
*ASSUMPTION:* These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to time management.
📈 Similar Roles Comparison
- Integrated Communications Specialist vs. Marketing Coordinator: The Integrated Communications Specialist role focuses more on project management and cross-functional collaboration, while the Marketing Coordinator role may have a more narrow focus on marketing campaigns and tactics.
- Integrated Communications Specialist vs. Account Executive: The Integrated Communications Specialist role is more focused on internal communications and project management, while the Account Executive role involves client-facing responsibilities and business development.
*ASSUMPTION:* Understanding the differences between these roles can help candidates determine which position best aligns with their career goals and interests.
📝 Sample Projects
- Managing a social media campaign for a new product launch, including content creation, scheduling, and analytics.
- Coordinating a media campaign for an existing brand, including media planning, buying, and tracking.
- Supporting the execution of an influencer marketing campaign, including outreach, contract negotiation, and performance tracking.
*ASSUMPTION:* These sample projects provide a glimpse into the day-to-day responsibilities and deliverables of the Integrated Communications Specialist role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing and communications strategy for Kraft Heinz's brands?
- What opportunities are there for professional development and growth within the communications team and the broader organization?
- How does Kraft Heinz support work-life balance for its employees?
- What are the most rewarding and challenging aspects of working in the communications team at Kraft Heinz?
*ASSUMPTION:* Asking thoughtful and insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through
this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your project management, media campaigns, and influencer marketing experience.
- Follow up with the hiring manager after one week if you haven't heard back about your application status.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
*Disclaimer:* This job description is intended to provide a comprehensive overview of the Integrated Communications Specialist role at The Kraft Heinz Company. However, it is not intended to be an exhaustive list of all duties, responsibilities, or qualifications required for the position. The job description may be subject to change or revision at any time.
