📌 Core Information
🔹 Job Title: Integrated Marketing Communications Lead - Kohler Ventures
🔹 Company: Kohler Co.
🔹 Location: Hybrid, 3 days/week onsite in Palo Alto, CA or New York City, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days onsite)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media and influencer marketing strategies
- Creating engaging content and managing community engagement
- Collaborating with cross-functional teams to drive brand awareness and growth
- Managing influencer relationships and PR communications
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in social media management and influencer marketing within the wellness and tech industries.
📋 Key Responsibilities
✅ Define and execute the social media strategy of a new health and wellness venture
✅ Set up and manage social media accounts (Instagram, Facebook, Pinterest, YouTube LinkedIn, TikTok, X, etc.)
✅ Create, curate and publish high-quality, engaging content that resonates with our target audience
✅ Develop campaigns around key launches and brand moments for KV
✅ Engage with our online community, responding to comments, messages, and mentions in a timely and professional manner
✅ Create an influencer framework and strong network of micro, nano, macro influencers and ambassadors that support both paid and organic initiatives
✅ Develop and distribute PR communications that engage and influence external audiences with a strong focus on building brand love and brand awareness
✅ Advise on goals, strategies, and tactics to drive media coverage and enable reach upon new consumers and key opinion leaders across business, consumer, and trade press
✅ Stay up to date with industry developments, wellness trends, social media trends, tools and applications
✅ Works closely with other members of the Kohler Ventures Commercial team and select external agencies
ASSUMPTION: This role requires a high level of autonomy and the ability to work collaboratively with various teams to achieve common goals.
🎯 Required Qualifications
Education: Bachelor’s degree from a top-tier US institution in Marketing, Communications, or a related field
Experience: 4+ years of experience in social media management, preferably in the wellness and tech industry
Required Skills:
- Proven track record of leveraging social media and influencer marketing to build brand awareness, engagement, and drive online sales within a zero to one new business build or high growth business unit
- Excellent written communication skills – strong fluency in English, excellent diction, refined and polished writing
- Proven ability to manage a social media crisis while maintaining brand principles and emotional composure
- Proven ability to stay focused on the customer and maintain the reputation of the brand at all times
- Strong understanding of social media and social listening platforms, algorithms, and best practices with a keen interest in staying up to date
- Proficiency in content creation tools and video editing software
Preferred Skills:
- Previous experience working in a wellness or tech startup
- Positive, can-do attitude with a strong sense of ownership and ability to drive work forward
ASSUMPTION: Candidates with a proven track record in social media management and influencer marketing within the wellness and tech industries are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $104,700 - $130,850 (including Area Salary Differential for the San Francisco Bay area)
Benefits:
- Medical
- Dental
- Vision
- 401k
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is inclusive of the Area Salary Differential for the San Francisco Bay area. The approved base salary range without ASD is $104,700 - $130,850.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Kitchen & Bath, Hospitality, Resort Destinations, Golf Courses, Interiors, Manufacturing, Customer Experience, Sustainability, Corporate Social Responsibility, Innovation, Golf, Design, Smart Home, and Wellness)
Company Size: 10,001+ employees (Global)
Founded: 1873 (Kohler Co.)
Company Description:
- Kohler Co. is a global leader in the manufacture of kitchen and bath products, tile and home interiors, and an international host to award-winning hospitality and world-class golf destinations.
- The company is committed to helping people live gracious, healthy, and sustainable lives through its diverse portfolio of brands.
- Kohler Co. is one of America’s oldest and largest privately held companies, employing over 30,000 associates worldwide.
Company Specialties:
- Kitchen & Bath
- Hospitality
- Resort Destinations
- Golf Courses
- Interiors
- Manufacturing
- Customer Experience
- Sustainability
- Corporate Social Responsibility
- Innovation
- Golf
- Design
- Smart Home
- Wellness
Company Website: https://www.kohlercompany.com/
ASSUMPTION: Kohler Co. is a well-established, global company with a strong focus on innovation, sustainability, and customer experience.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the Director of Marketing, Kohler Ventures
Work Arrangement: Hybrid (3 days onsite, 2 days remote)
Growth Opportunities:
- Potential to grow within the Kohler Ventures marketing team or explore opportunities within the broader Kohler Co. organization
- Chance to work on cutting-edge wellness and technology projects
- Opportunity to collaborate with cross-functional teams and external agencies
ASSUMPTION: This role offers significant growth potential within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Palo Alto, CA, and New York City, NY
Office Location(s): Palo Alto, CA, and New York City, NY
Geographic Context:
- Palo Alto, CA: Located in the heart of Silicon Valley, offering a vibrant tech industry and diverse cultural scene
- New York City, NY: A global hub for finance, fashion, and media, with a dynamic and fast-paced work environment
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The work environment is modern, collaborative, and dynamic, with a strong focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director of Marketing, Kohler Ventures
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Kohler Co. values
- Technical skills in social media management, influencer marketing, and content creation
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of the wellness and tech industries, as well as your familiarity with Kohler Co. and its brands
- Demonstrate your ability to think strategically and creatively about social media and influencer marketing
- Prepare examples of your previous work, including successful social media campaigns and content pieces
ATS Keywords: Social Media Management, Influencer Marketing, Content Creation, Brand Awareness, Crisis Management, Customer Focus, Social Listening, Video Editing, Wellness Trends, Tech Industry Knowledge, Positive Attitude, Ownership, Communication Skills, Brand Awareness
ASSUMPTION: The interview process will focus on assessing your strategic thinking, communication skills, and cultural fit, as well as your technical expertise in social media management and influencer marketing.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Pinterest, YouTube, LinkedIn, TikTok, X, etc.)
- Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
- Content creation tools (Canva, Adobe Creative Suite, etc.)
- Video editing software (iMovie, Adobe Premiere Pro, Final Cut Pro, etc.)
- Social listening tools (Brand24, Hootsuite Insights, Sprout Social, etc.)
ASSUMPTION: Familiarity with industry-standard social media management, content creation, and video editing tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-driven
- Innovative
- Collaborative
- Sustainable
- Respectful
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you have a proven track record of leveraging social media and influencer marketing to build brand awareness, engagement, and drive online sales?
- Are you comfortable managing a social media crisis while maintaining brand principles and emotional composure?
- Do you have a positive, can-do attitude and a strong sense of ownership?
- Are you comfortable working in a dynamic and fast-paced environment, with the ability to adapt to change?
ASSUMPTION: Candidates who align with Kohler Co.’s values and work style, and who demonstrate a strong understanding of the wellness and tech industries, will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously
- Keeping up with industry trends and algorithm changes
- Balancing the need for creativity and innovation with brand guidelines and consistency
- Managing influencer relationships and negotiations
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on social media management and influencer marketing within the wellness and tech industries
- Compared to other marketing roles, this position requires a higher level of technical expertise in social media management and content creation tools
- Career progression in this role may lead to opportunities in marketing management, brand management, or other strategic marketing positions within Kohler Co.
ASSUMPTION: This role offers unique opportunities for growth and development within the wellness and tech industries, as well as the broader marketing and branding landscape.
📝 Sample Projects
- Developing and executing a social media strategy for a new wellness product launch, including content creation, influencer partnerships, and community engagement
- Managing a social media crisis for a wellness brand, ensuring brand principles and emotional composure are maintained throughout
- Creating and distributing PR communications to enhance brand awareness and drive media coverage for a wellness product or service
ASSUMPTION: These sample projects demonstrate the strategic thinking, communication, and technical skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Kohler Ventures marketing team?
- How does this role fit into the broader marketing strategy for Kohler Ventures and Kohler Co.?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Kohler Co. support the growth and development of its employees?
- What are the most challenging aspects of working in a fast-paced and dynamic environment, and how does the company support its employees in overcoming these challenges?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous work, including successful social media campaigns and content pieces
- Follow up with the HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
