📌 Core Information
🔹 Job Title: Integrated Marketing Manager, Fiber - CRM
🔹 Company: T-Mobile
🔹 Location: Bellevue, Washington (Hybrid: 3 days on-site)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Overseeing and optimizing CRM-driven marketing campaigns
- Leading campaign development, execution, and performance tracking
- Managing creative strategy and support for CRM campaigns
- Driving campaign performance monitoring and reporting
- Forecasting and adjusting strategies in real-time
ASSUMPTION: This role requires a high level of motivation, detail-orientation, and strong analytical skills to succeed in a fast-paced, data-driven environment.
📋 Key Responsibilities
✅ Lead the creation, implementation, and ongoing optimization of CRM campaigns, including updates to creative content, offers, and customer journeys.
✅ Oversee the development, tracking, and execution of creative assets for CRM campaigns, ensuring alignment with brand guidelines and market-specific needs.
✅ Manage the ongoing tracking and performance analysis of CRM campaigns, providing detailed reports and insights to optimize campaign success and ROI.
✅ Take charge of developing performance reporting systems and processes, delivering actionable insights that drive campaign enhancements and strategic decision-making.
✅ Conduct regular forecasting to predict campaign outcomes and adjust strategies in real-time to ensure optimal performance and alignment with business goals.
ASSUMPTION: This role involves managing multiple campaigns simultaneously and requires strong project management skills to balance various priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or related field required; Master's/Advanced degree preferred.
Experience: 4+ years of experience in marketing technology with extensive experience in CRM systems and campaign management
Required Skills:
- Strong analytical skills with the ability to translate data into actionable insights
- Exceptional project management skills
- Excellent collaboration and communication abilities
- Proficiency in using data analysis and reporting tools
Preferred Skills:
- Experience working on broadband, telecom, or subscription-based services
ASSUMPTION: Candidates with a strong background in CRM strategy, data analysis, and integrated marketing are likely to excel in this role.
💰 Compensation & Benefits
Salary Range: $88,200 - $159,200 (Based on location and experience)
Benefits:
- Medical, dental, and vision insurance
- Flexible spending account
- 401(k)
- Employee stock grants and purchase plan
- Paid time off and holidays
- Paid parental and family leave
- Family building benefits, back-up care, and enhanced family support
- Childcare subsidy, tuition assistance, and college coaching
- Short- and long-term disability, and voluntary insurance options
- Mobile service and home internet discounts, pet insurance, and commuter programs
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on the job description and market research. Actual compensation may vary based on location, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. T-Mobile is a leading provider of wireless voice, data, and messaging services in the United States.
Company Size: 10,001+ employees. As a large corporation, T-Mobile offers extensive resources and opportunities for career growth.
Founded: 1990. T-Mobile has a long history of innovation and disruption in the wireless industry.
Company Description:
- T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that offers reliable connectivity for all.
- The company’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience, and undisputable drive for disruption that creates competition and innovation in wireless and beyond.
- T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile.
Company Specialties:
- IoT
- Retail
- 5G for All
- Future of 5G
- Business Sales
- Customer Care
- Business Wireless
- Consumer Wireless
- Technology
- Internships & Returnships
- DE&I
- and Benefits & Perks
Company Website: https://www.t-mobile.com/
ASSUMPTION: T-Mobile's large size and extensive resources provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience and expertise in CRM strategy, data analysis, and integrated marketing.
Reporting Structure: This role may report to the Senior Marketing Manager or Director of Marketing, depending on the company's organizational structure.
Work Arrangement: Hybrid. This role requires employees to be on-site at least 3 days a week.
Growth Opportunities:
- Potential advancement to Senior Marketing Manager or Director of Marketing roles
- Expansion into other marketing channels or product lines within the company
- Opportunities to work on high-impact projects and campaigns
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in marketing within a large corporation.
🌍 Location & Work Environment
Office Type: Corporate headquarters. This role is based at T-Mobile's corporate headquarters in Bellevue, Washington.
Office Location(s): 12920 SE 38th St, Bellevue, WA 98006, US
Geographic Context:
- Bellevue is located in the Seattle metropolitan area, offering a mix of urban and suburban living
- The region is known for its vibrant tech industry, with many major companies headquartered nearby
- Bellevue offers a variety of cultural attractions, outdoor activities, and dining options
Work Schedule: Full-time (40 hours/week) with flexible scheduling. This role may require occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: The Bellevue office provides a collaborative and dynamic work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- In-depth interview with the hiring manager and/or team members
- Final interview with the senior leadership team
- Background check and offer extension
Key Assessment Areas:
- CRM strategy and campaign management expertise
- Data analysis and interpretation skills
- Project management and organizational skills
- Communication and collaboration abilities
- Alignment with T-Mobile's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your CRM, data analysis, and integrated marketing experience
- Prepare examples of successful CRM campaigns you've managed and the results you've achieved
- Demonstrate your understanding of T-Mobile's business and marketing strategies during the interview
ATS Keywords: CRM strategy, data analysis, integrated marketing, campaign management, project management, collaboration, communication, performance monitoring, reporting, creative strategy, forecasting
ASSUMPTION: T-Mobile's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot, Marketo)
- Data analysis and reporting tools (e.g., Tableau, Power BI, Google Analytics)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and email marketing tools (e.g., Mailchimp, Constant Contact, Pardot)
ASSUMPTION: Candidates should have experience with industry-standard CRM, data analysis, project management, and marketing automation tools.
👔 Cultural Fit Considerations
Company Values:
- Un-carrier spirit: Challenging the status quo and driving innovation
- Customer obsession: Putting customers first in every decision
- Own it: Taking responsibility and delivering results
- Win together: Collaborating and supporting one another to achieve success
- Inspire excellence: Pursuing continuous learning and improvement
Work Style:
- Fast-paced and dynamic, with a focus on agility and adaptability
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making
- Customer-centric, with a focus on understanding and addressing customer needs
Self-Assessment Questions:
- How have you demonstrated your ability to challenge the status quo and drive innovation in your previous roles?
- Can you provide an example of a time when you put customers first and went above and beyond to meet their needs?
- How do you approach taking responsibility and delivering results, even in the face of challenges or setbacks?
ASSUMPTION: T-Mobile's company culture values innovation, customer obsession, accountability, collaboration, and continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and balancing competing priorities
- Working in a fast-paced, dynamic environment with tight deadlines and shifting priorities
- Navigating a large corporation with complex organizational structures and processes
- Adapting to changes in the telecommunications industry and market trends
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to succeed in this role.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on CRM-driven campaigns and data analysis
- T-Mobile's large size and extensive resources provide more opportunities for career growth and development compared to smaller organizations
- This role offers a unique blend of strategic planning, tactical execution, and data-driven analysis, requiring a versatile skill set
ASSUMPTION: Candidates should consider their career goals, preferred work environment, and industry-specific context when comparing this role to similar positions.
📝 Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the company's overall marketing strategy and roadmap?
- What are the most pressing challenges facing the team or department, and how can this role address them?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your CRM, data analysis, and integrated marketing experience
- Prepare examples of successful CRM campaigns you've managed and the results you've achieved
- Research T-Mobile's business and marketing strategies to demonstrate your understanding of the company during the interview
- Follow up with the recruiter or hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
