📌 Core Information
🔹 Job Title: Integrated Marketing Manager - Product Led Growth
🔹 Company: SentinelOne
🔹 Location: United States - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns to create a unified brand message and experience for customers.
- Supporting the PLG strategy by driving user acquisition, product engagement, and pipeline growth.
- Analyzing data and market trends to make data-driven decisions and optimize strategies.
- Collaborating with cross-functional teams to ensure seamless integration of marketing efforts and alignment with overall business goals.
- Managing marketing initiatives, including planning, executing, and scaling campaigns for product launches and feature releases.
ASSUMPTION: This role requires a strong understanding of product-led growth principles and strategies, as well as experience in integrated marketing and data analysis.
📋 Key Responsibilities
✅ Develop and implement integrated marketing campaigns that leverage various channels and tactics to create a unified brand message and experience for customers.
✅ Support the PLG strategy by driving user acquisition, product engagement, and pipeline growth, potentially focusing on acquiring and activating free users and converting them into paying customers.
✅ Analyze data and market trends to understand customer behavior, measure campaign performance, and make data-driven decisions to optimize strategies.
✅ Collaborate with product, sales, and customer success teams to ensure seamless integration of marketing efforts and alignment with overall business goals.
✅ Manage marketing initiatives, including planning, executing, and scaling campaigns for product launches, feature releases, and other initiatives, potentially including overseeing creative content review and providing feedback.
ASSUMPTION: The role may involve working with various teams and stakeholders, requiring strong communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: 5-10 years of experience in integrated marketing, with a strong focus on product-led growth strategies.
Required Skills:
- Proven experience in integrated marketing campaigns and strategies.
- Strong understanding of product-led growth principles and strategies.
- Excellent data analysis and interpretation skills.
- Excellent communication and collaboration skills.
- Proven project management skills.
- Creativity and innovative thinking.
Preferred Skills:
- Experience with marketing automation tools and CRM systems.
- Familiarity with SEO best practices.
- Knowledge of marketing analytics tools.
ASSUMPTION: Candidates with experience in the cybersecurity industry or a related field may have an advantage.
💰 Compensation & Benefits
Salary Range: $128,800 - $161,000 USD per year. This range is inclusive of base salary only and may not include other forms of compensation, such as annual bonuses or stock options.
Benefits:
- Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
- Unlimited PTO
- Industry-leading gender-neutral parental leave
- Paid Company Holidays
- Paid Sick Time
- Employee stock purchase program
- Disability and life insurance
- Employee assistance program
- Gym membership reimbursement
- Cell phone reimbursement
- Numerous company-sponsored events
Working Hours: Full-time, typically 40 hours per week. However, the role may require flexibility to accommodate project deadlines or team meetings in different time zones.
ASSUMPTION: The salary range provided is based on market research and internal equity. It may vary based on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity. SentinelOne is a leading provider of AI-powered cybersecurity solutions, focusing on endpoint protection, detection and response, and threat prevention.
Company Size: Medium to large (1,001-5,000 employees). This size allows for a structured work environment with ample opportunities for collaboration and growth.
Founded: 2013. SentinelOne has established itself as a pioneer in AI-powered cybersecurity, with a strong focus on innovation and continuous improvement.
Company Description:
- SentinelOne is the world’s most advanced, autonomous AI-powered cybersecurity platform.
- The company's Singularity platform is revolutionizing security operations, with AI solving use cases across Endpoint Protection, SIEM, Cloud Security, Identity Threat Detection, and 24x7 Managed Threat Services.
- SentinelOne empowers the world to run securely by creating intelligent, data-driven systems that think for themselves, stay ahead of complexity and risk, and evolve on their own.
Company Specialties:
- Next-generation endpoint protection
- Endpoint detection & response
- Threat and malware prevention
- Exploit prevention
- Threat intelligence
- Antivirus
- Endpoint security
- Cyberthreats
- Artificial intelligence
- Threat hunting
- Information security
- MacOS Security
- Linux Security
- Windows Security
- Ransomware
- Cybercrime
- Infosec
- SecOps
- Data breach
- Cloud security
- CNAPP
- SOC
- Security operations
- Threat hunting and incident response
Company Website: http://www.sentinelone.com
ASSUMPTION: SentinelOne's focus on AI and data-driven solutions makes it an attractive employer for candidates interested in cutting-edge technology and innovative problem-solving.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience and expertise in integrated marketing and product-led growth strategies.
Reporting Structure: This role may report directly to the VP of Marketing or a similar position, depending on the company's organizational structure.
Work Arrangement: Remote OK. This role can be performed remotely, with flexibility to work from home or in the office as needed.
Growth Opportunities:
- Potential career progression into senior marketing roles, such as Director or VP of Marketing.
- Opportunities to work on high-impact projects and initiatives, driving significant business growth.
- Chance to gain experience in the fast-growing cybersecurity industry and develop expertise in product-led growth strategies.
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage priorities effectively.
🌍 Location & Work Environment
Office Type: Remote-friendly. SentinelOne has a remote-friendly work environment, with the option to work from home or in the office.
Office Location(s): Mountain View, California (headquarters). However, this role can be performed remotely from anywhere in the United States.
Geographic Context:
- The United States offers a large talent pool and diverse market opportunities for cybersecurity companies like SentinelOne.
- The remote work arrangement allows for greater flexibility and work-life balance.
- The company's headquarters in Mountain View, California, provides access to a vibrant tech ecosystem and a wealth of networking opportunities.
Work Schedule: Full-time, typically 40 hours per week. However, the role may require flexibility to accommodate project deadlines or team meetings in different time zones.
ASSUMPTION: The remote work arrangement may require self-motivation and strong communication skills to maintain productivity and collaboration with team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or video interview with the marketing team
- Final interview with the VP of Marketing or a similar position
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation skills
- Communication and collaboration skills
- Project management skills
- Creativity and innovative thinking
Application Tips:
- Tailor your resume and cover letter to highlight your experience in integrated marketing and product-led growth strategies.
- Include specific examples of successful marketing campaigns you've developed and executed in the past.
- Demonstrate your understanding of SentinelOne's products and market position in your application materials.
ATS Keywords: Integrated Marketing, Product-Led Growth, Data Analysis, Marketing Campaigns, Cybersecurity, AI, Marketing Strategy
ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline and the number of applicants.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- SEO tools (e.g., SEMrush, Ahrefs)
- Marketing analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing technology stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation: SentinelOne values continuous learning and improvement, driving innovation in the cybersecurity industry.
- Customer-centric: The company prioritizes customer success and satisfaction, ensuring its products and services meet the needs of its customers.
- Collaboration: SentinelOne fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration.
Work Style:
- Data-driven: The company makes decisions based on data and analytics, requiring strong data analysis and interpretation skills.
- Agile: SentinelOne operates in a fast-paced and dynamic industry, requiring adaptability and the ability to pivot quickly.
- Results-oriented: The company values results and outcomes, focusing on driving business growth and customer success.
Self-Assessment Questions:
- Do I have a strong understanding of product-led growth principles and strategies, and can I apply them effectively in a marketing context?
- Am I comfortable working in a data-driven environment, and do I have strong data analysis and interpretation skills?
- Can I collaborate effectively with cross-functional teams, and do I have strong communication and project management skills?
ASSUMPTION: SentinelOne's focus on innovation, customer-centricity, and collaboration makes it an attractive employer for candidates who thrive in dynamic, fast-paced environments.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage priorities effectively.
- The cybersecurity industry is dynamic and fast-paced, with new threats and technologies emerging constantly. This role may require continuous learning and adaptation to stay ahead of the curve.
- The remote work arrangement may require self-motivation and strong communication skills to maintain productivity and collaboration with team members.
- The role may involve working with various teams and stakeholders, requiring strong communication and collaboration skills.
ASSUMPTION: These challenges can be mitigated by strong organizational skills, continuous learning, and effective communication and collaboration strategies.
📈 Similar Roles Comparison
- This role is unique in its focus on product-led growth strategies and integrated marketing campaigns in the cybersecurity industry.
- Compared to other marketing roles, this position requires a strong understanding of product-led growth principles and strategies, as well as experience in integrated marketing and data analysis.
- Career progression in this role may involve moving into senior marketing roles, such as Director or VP of Marketing, with a focus on product-led growth strategies and integrated marketing campaigns.
ASSUMPTION: This role offers unique opportunities for candidates interested in the intersection of marketing and cybersecurity, with a focus on product-led growth strategies and integrated marketing campaigns.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product feature, driving user acquisition and engagement.
- Analyzing market trends and customer data to identify opportunities for targeted marketing campaigns and product improvements.
- Collaborating with the product team to optimize the user onboarding process and drive user activation and retention.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, but the specific projects may vary depending on the company's priorities and initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing technology stack and how this role will contribute to its evolution?
- How does the marketing team collaborate with the product and sales teams to ensure seamless integration of marketing efforts and alignment with overall business goals?
- What are the most significant challenges facing the cybersecurity industry, and how does SentinelOne's product portfolio address these challenges?
- What opportunities exist for career growth and development within the marketing team, and how does the company support the professional development of its employees?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These questions demonstrate a strong understanding of the role and the company's priorities, showing your interest in and commitment to the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in integrated marketing and product-led growth strategies.
- Prepare a portfolio or examples of successful marketing campaigns you've developed and executed in the past.
- Research SentinelOne's products and market position, and be prepared to discuss your understanding of the company and its offerings during the interview process.
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
