Intern, Brand Marketing, Keys Soulcare

📌 Core Information

🔹 Job Title: Intern, Brand Marketing, Keys Soulcare

🔹 Company: e.l.f. Beauty

🔹 Location: New York, NY

🔹 Job Type: Intern

🔹 Category: Brand Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site (Hybrid: 3 days in office, 2 days at home)

🚀 Job Overview

Key aspects of this role include:

• Assisting in executing sampling campaigns to bring Keys Soulcare products to life
• Managing cultural moments calendar to weave the brand authentically into key celebrations
• Collaborating with experiential marketing team to coordinate and execute on-brand events
• Leading the development of a monthly internal newsletter to keep the team connected and inspired
• Partnering with field sales teams to provide in-store support through sourcing samples, GWPs, branded swag, and more
• Monitoring trends and competitive activity in the beauty landscape to provide actionable insights

ASSUMPTION: This role is designed to provide a well-rounded internship experience, offering exposure to various aspects of brand marketing in a fast-paced environment.

📋 Key Responsibilities

✅ Sampling Campaigns: Help bring our products to life through strategic sampling efforts. You’ll lead the execution of sampling campaigns—from identifying target audiences and crafting compelling messaging to tracking performance and analyzing results for future improvement.

✅ Cultural Integration: Own the cultural moments calendar for Keys Soulcare. You’ll play a key role in weaving the brand authentically into key celebrations like International Women’s Month, Black History Month, Pride, and more.

✅ Event Support: Collaborate with our experiential marketing team to coordinate and execute unforgettable, on-brand events. You’ll assist in managing logistics, timelines, creative assets, and cross-functional communications.

✅ Internal Brand Communications: Lead the development of a monthly internal newsletter that keeps our team connected and inspired—highlighting recent wins, exciting brand activations, and the latest from Alicia Keys’ world.

✅ Retail Sales Support: Partner with our field sales teams (Ulta and Sephora Canada) to provide in-store support through sourcing samples, gift-with-purchase items (GWPs), branded swag, and more.

✅ Competitive & Market Research: Stay close to the evolving beauty landscape—especially clean and celebrity beauty. You’ll monitor trends and competitive activity, providing actionable insights and recommendations for the marketing, digital, and social teams.

✅ General Support: Jump in on key marketing initiatives, reporting, and presentations. No task is too small—your contributions will help shape the success of the brand.

ASSUMPTION: This role requires a proactive, detail-oriented individual who can manage multiple priorities and thrive in a fast-paced environment.

🎯 Required Qualifications

Education: Currently pursuing a degree in Marketing, Business, or a related field.

Experience: No prior work experience is required, but relevant coursework or projects are a plus.

Required Skills:

• Passion for the beauty industry, especially clean and purpose-driven brands
• Excellent written and verbal communication skills
• Strong organizational and time-management abilities
• Highly detail-oriented with the ability to juggle multiple priorities
• Fast learner and critical thinker with strong problem-solving skills
• Collaborative team player who’s also confident working independently
• Experience or familiarity with Microsoft Office, especially Excel and PowerPoint
• Comfortable working in a fast-paced, ever-evolving environment

Preferred Skills:

• Previous internship or work experience in marketing or a related field
• Familiarity with the Keys Soulcare brand and Alicia Keys

ASSUMPTION: Candidates with a genuine interest in beauty, culture, and purpose-driven branding will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $20 - $20 per hour. This is an unpaid internship with the opportunity to earn course credit.

Benefits:

• Competitive pay
• Bonus eligibility (200% of target over the last four fiscal years)
• Equity
• Flexible time off
• Half-day Fridays

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 days in office, 2 days at home).

ASSUMPTION: While this is an unpaid internship, the opportunity to gain valuable experience and course credit makes it an attractive opportunity for students.

📌 Applicant Insights

🔍 Company Context

Industry: e.l.f. Beauty operates in the personal care product manufacturing industry, focusing on creating inclusive, accessible, and cruelty-free beauty products.

Company Size: e.l.f. Beauty has 201-500 employees, providing a mid-sized company environment where interns can make a significant impact.

Founded: e.l.f. Beauty was founded in 2004 and has since grown to become the #2 mass cosmetics brand in the US with 24 consecutive quarters of net sales growth.

Company Description:

• e.l.f. Beauty stands with every eye, lip, face, and paw, celebrating the beauty of all individuals.
• The company is committed to creating a culture internally and in the world around us where all individuals are encouraged to express their truest selves, are empowered to succeed, and where they do the right thing for people, the planet, and animals.
• e.l.f. Beauty’s portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, W3LL People, Keys Soulcare, and Naturium, offering a range of clean, cruelty-free, and accessible beauty products.

Company Specialties:

• Cosmetics
• Beauty
• Cruelty-free products
• Vegan products
• Skincare
• Makeup
• Clean beauty

Company Website: https://www.elfbeauty.com/

ASSUMPTION: e.l.f. Beauty’s commitment to inclusivity, accessibility, and cruelty-free products creates a positive work environment for interns.

📊 Role Analysis

Career Level: This internship is an entry-level position designed for students or recent graduates seeking to gain experience in brand marketing.

Reporting Structure: The Brand Marketing Intern will report directly to the Brand Marketing Manager and work closely with various teams, including experiential marketing, field sales, and digital marketing.

Work Arrangement: This is a hybrid role with a 3-day in-office and 2-day at-home work arrangement, providing flexibility while allowing for in-person collaboration and learning.

Growth Opportunities:

• Gain hands-on experience in brand marketing, event planning, and market research
• Work closely with industry professionals and learn from their expertise
• Potential for full-time employment after the internship, depending on performance and business needs

ASSUMPTION: This internship offers a well-rounded experience that can help launch a career in brand marketing.

🌍 Location & Work Environment

Office Type: e.l.f. Beauty’s headquarters is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 570 10th Street, Oakland, CA 94607, US

Geographic Context:

• Oakland, CA is a diverse, vibrant city with a rich history and a thriving arts scene
• The office is conveniently located near public transportation and various amenities
• The Bay Area offers a wide range of cultural, recreational, and culinary experiences

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (3 days in office, 2 days at home).

ASSUMPTION: The hybrid work arrangement provides interns with the flexibility to balance their work and personal lives while still benefiting from in-person collaboration and learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Brand Marketing Manager and other team members
• Background check and offer extension

Key Assessment Areas:

• Communication skills and ability to articulate thoughts clearly and concisely
• Problem-solving skills and ability to think critically
• Cultural fit and alignment with e.l.f. Beauty’s values and mission
• Passion for the beauty industry and Keys Soulcare brand

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Demonstrate your passion for the beauty industry and Keys Soulcare brand in your application materials
• Prepare questions to ask during the interview to show your interest in the role and company

ATS Keywords: Brand Marketing, Sampling Campaigns, Cultural Integration, Event Support, Internal Communications, Retail Sales Support, Market Research, Beauty Industry, Clean Beauty, Keys Soulcare, Alicia Keys

ASSUMPTION: e.l.f. Beauty uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the chances of your application being seen by the hiring manager.

🛠️ Tools & Technologies

• Microsoft Office (Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)
• Social media platforms (e.g., Instagram, Facebook, Twitter)
• Event planning software (e.g., Eventbrite, Cvent)

ASSUMPTION: Familiarity with these tools is not required but may be helpful for a successful internship experience.

👔 Cultural Fit Considerations

Company Values:

• Celebrate diversity and inclusion
• Act with integrity and respect
• Collaborate and innovate
• Deliver excellence

Work Style:

• Fast-paced and dynamic environment
• Collaborative and cross-functional teamwork
• Opportunities for growth and learning
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you embrace and celebrate diversity and inclusion in your personal and professional life?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative, cross-functional team setting?
• Are you passionate about the beauty industry and committed to delivering excellence in your work?

ASSUMPTION: Candidates who align with e.l.f. Beauty’s values and work style will be most successful in this internship.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Adapting to a hybrid work arrangement and balancing in-person and remote work
• Navigating a mid-sized company and building relationships with various teams
• Gaining exposure to all aspects of brand marketing and determining which areas to focus on for career growth

ASSUMPTION: These challenges can be overcome with strong organizational skills, time management, and a proactive approach to learning and growth.

📈 Similar Roles Comparison

• Unlike other brand marketing internships, this role offers exposure to sampling campaigns, cultural integration, event support, and internal communications, providing a well-rounded experience
• e.l.f. Beauty’s commitment to clean, cruelty-free, and accessible beauty sets it apart from other companies in the industry
• This internship can serve as a stepping stone to a full-time career in brand marketing, with opportunities for growth and learning

ASSUMPTION: Candidates should consider the unique aspects of this internship and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a sampling campaign for a new Keys Soulcare product launch
• Planning and coordinating an event for a key cultural moment, such as International Women’s Month or Pride
• Conducting market research on competitive activity and trends in the clean beauty space

ASSUMPTION: These sample projects illustrate the hands-on, strategic, and creative aspects of the Brand Marketing Intern role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this internship fit into the overall brand marketing strategy for Keys Soulcare?
• What opportunities are there for growth and learning within the brand marketing team and e.l.f. Beauty as a whole?
• How does e.l.f. Beauty support work-life balance for interns and full-time employees?
• What are the most rewarding aspects of working on the Keys Soulcare brand, and what challenges might I face?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and company and provides valuable information for making an informed decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
• Prepare questions to ask during the interview to show your interest in the role and company
• If selected for an interview, be prepared to discuss your passion for the beauty industry, clean beauty, and Keys Soulcare
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.