📌 Core Information
🔹 Job Title: Intern, Branding & Marketing
🔹 Company: Picton Mahoney Asset Management
🔹 Location: Toronto, Ontario (Hybrid)
🔹 Job Type: Intern
🔹 Category: Marketing & Branding
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 0-2 years (Student)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with People & Culture and Marketing teams to enhance employer brand
- Creating engaging content for social media platforms
- Conducting market research and analyzing data to inform strategies
- Supporting marketing campaigns and event coordination
- Gaining hands-on experience in a dynamic, fast-paced environment
ASSUMPTION: This internship is designed to provide students with practical experience in marketing and branding, offering a well-rounded introduction to the field.
📋 Key Responsibilities
✅ Collaborate with HR and Marketing teams to strengthen employer branding vision and programs
✅ Develop internal and external communications aligning with branding guidelines, corporate culture, and values
✅ Create captivating content to educate and engage internal talent and attract diverse external candidates
✅ Research and maintain the company's presence across social media platforms
✅ Contribute to the DE&I New Talent and Branding Committee to build campus relationships and partnerships
✅ Organize and attend campus job fairs, conferences, and events to enhance brand awareness
✅ Research and recommend new sourcing channels through social media platforms to grow recruitment strategies
✅ Conduct research on industry trends, competitors, and target audiences to stay informed
✅ Utilize data analysis to identify market opportunities and consumer behavior patterns
✅ Develop engaging content for social media platforms and collaborate with the marketing team
✅ Collaborate in planning and executing events, webinars, and product launches for brand visibility
✅ Support email marketing efforts by creating and distributing newsletters
✅ Monitor email performance metrics and propose enhancements
✅ Track and analyze marketing metrics like website traffic and conversion rates
✅ Generate reports and provide strategic insights to optimize marketing strategies
✅ Maintain marketing databases, organize files, and facilitate project management activities
ASSUMPTION: The responsibilities listed are subject to change based on the company's evolving needs and the intern's demonstrated skills and interests.
🎯 Required Qualifications
Education: Student working toward achieving post-secondary degree or diploma in Marketing, Communications, or related fields
Experience: Currently enrolled in a formal co-op program with a recognized post-secondary institution (must at least be entering in their second final year, or final year of studies)
Required Skills:
- Experience in managing social media platforms for business, including content creation and maintenance
- Skilled in conducting in-depth research on industry trends, competitors, and target audiences to support marketing and branding strategies
- Attention to detail and the ability to monitor and track metrics, generate comprehensive reports, and proofread content
- Strong communication skills and the ability to create engaging content and effectively collaborate with HR, Marketing teams, and external partners
- Capability to utilize data analysis techniques to identify market opportunities and consumer behavior patterns
- Strong proficiency in MS Word, Outlook, PowerPoint, and Excel
Preferred Skills:
- Previous experience in a marketing or branding role
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, having some prior experience in marketing or branding may be beneficial but is not strictly required for this internship.
💰 Compensation & Benefits
Salary Range: As this is an unpaid internship, no salary is provided. However, interns may be eligible for academic credit and will gain valuable work experience.
Benefits:
- Corporate fitness reimbursement and discounts
- VersaFi memberships (formerly Women in Capital Markets)
- PICTON investment counseling and portfolio management services
- Volunteer and charitable donation matching
- Maternity and parental leave top-up
- Recognition awards
- Semi-annual performance bonuses
- Generous annual vacation entitlement
- Training and development reimbursement
- Extensive health and dental benefits
- Healthcare spending account
Working Hours: Full-time (40 hours per week) during the academic term
ASSUMPTION: The salary range is not provided as this is an unpaid internship. However, the benefits listed are designed to support the intern's personal and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 2004
Company Description:
- Picton Mahoney Asset Management is a Canadian investment firm with over $13 billion in assets under management
- Recognized for pioneering alternative investment strategies that challenge traditional thinking
- Committed to providing an equitable and fair work environment for everyone
Company Specialties:
- Alternative investment strategies
- Quantitative research
- Fundamental analysis
- Authentic hedging strategies
Company Website: www.pictoninvestments.com
ASSUMPTION: Picton Mahoney Asset Management is a well-established company in the financial services industry, with a strong focus on alternative investment strategies.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the People & Culture and Marketing teams
Work Arrangement: Hybrid (on-site with some remote work options)
Growth Opportunities:
- Potential full-time employment after the internship, depending on performance and business needs
- Exposure to various aspects of marketing and branding
- Opportunity to work with and learn from experienced professionals in the field
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in marketing and branding, with the potential for full-time employment upon completion.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 33 Yonge Street, Suite 320, Toronto, Ontario M5E 1G4, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant business environment
- The office is located in the heart of downtown Toronto, offering easy access to public transportation and amenities
- The city is known for its diverse neighborhoods, cultural attractions, and recreational opportunities
Work Schedule: Full-time (40 hours per week) during the academic term, with some flexibility for remote work
ASSUMPTION: The work environment at Picton Mahoney Asset Management is collaborative and dynamic, offering interns the opportunity to work alongside experienced professionals in a modern office setting.
💼 Interview & Application Insights
Typical Process:
- Submit application through the provided link
- Phone or video screen with the HR team
- In-person or video interview with the People & Culture and Marketing teams
- Background check and reference check (if applicable)
Key Assessment Areas:
- Communication skills and ability to create engaging content
- Research skills and attention to detail
- Data analysis skills and ability to identify market opportunities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the company and the role in your application materials
- Showcase your creativity and ability to think alternatively in your application
ATS Keywords: Branding, Marketing, Social Media Management, Content Creation, Research, Data Analysis, Communication, Collaboration, Event Coordination, Email Marketing, Metrics Tracking, Project Management, Attention to Detail, Engagement, Diversity and Inclusion, Consumer Behavior
ASSUMPTION: The application process for this internship is competitive, and candidates should tailor their application materials to demonstrate their fit for the role and the company's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Excel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are commonly used in marketing and branding roles and may be relevant to this internship. However, the specific tools used may vary based on the company's preferences and the intern's assigned projects.
👔 Cultural Fit Considerations
Company Values:
- Treat investors' money like our own
- Redefine the way investors invest
- Be human—always approachable
- Succeed together, one investment at a time
Work Style:
- Collaborative and dynamic
- Entrepreneurial and innovative
- Focused on results and continuous improvement
- Committed to diversity, equity, and inclusion
Self-Assessment Questions:
- Do you align with the company's values, particularly the emphasis on treating investors' money as if it were our own?
- Are you comfortable working in a dynamic, fast-paced environment with a strong focus on results?
- Do you thrive in a collaborative, entrepreneurial work culture that prioritizes innovation and continuous improvement?
ASSUMPTION: Picton Mahoney Asset Management values a strong cultural fit, and candidates should assess their alignment with the company's values and work style before applying.
⚠️ Potential Challenges
- The internship may require working on multiple projects simultaneously, which can be challenging for some individuals
- As an intern, the role may involve some administrative tasks in addition to marketing and branding responsibilities
- The internship is unpaid, which may present financial challenges for some candidates
- The role may require occasional travel to attend events or conferences
ASSUMPTION: While this internship offers valuable experience and growth opportunities, it also presents some potential challenges that candidates should consider before applying.
📈 Similar Roles Comparison
- This internship offers a broader range of responsibilities compared to entry-level marketing or branding roles, providing interns with a well-rounded introduction to the field
- As an intern, the candidate will have the opportunity to work closely with experienced professionals, gaining insights into the industry and the company's unique approach to marketing and branding
- Compared to other internships in the financial services industry, this role offers a competitive benefits package and the potential for full-time employment upon completion
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in marketing and branding, with a focus on alternative investment strategies and a strong emphasis on results.
📝 Sample Projects
- Developing a social media campaign to promote an upcoming event or product launch
- Conducting market research to identify trends and opportunities in the alternative investment space
- Creating engaging content for the company's blog or website, highlighting the firm's unique approach to investment management
ASSUMPTION: The projects listed are examples of the types of tasks an intern in this role might be expected to complete, but the specific projects assigned may vary based on the company's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the most important qualities you're looking for in an intern for this role?
- How does this internship fit into the company's long-term goals and plans for growth?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this internship contribute to those efforts?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company, and can provide valuable insights into the work environment and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your previous marketing or branding work, if applicable
- Be ready to discuss your understanding of the company and the role, as well as your ability to think alternatively and contribute to the team's success
- Follow up with the HR team one week after submitting your application to inquire about the status of your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
