📌 Core Information
🔹 Job Title: Intern - Digital & Influencer Marketing SEAT
🔹 Company: Haleon
🔹 Location: Singapore - Rochester Park
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Co-designing the Influencer Marketing Strategy for SEAT
- Developing content strategy for key brands across categories
- Supporting the rollout of digital/AI empowered marketing tools
- Monitoring and reporting on digital marketing performance
ASSUMPTION: This role is designed to provide a learning opportunity for an intern to gain practical experience in digital marketing within the consumer health industry.
📋 Key Responsibilities
✅ Co-design the Influencer Marketing Strategy for SEAT
- Support the development of the Influencer Marketing Framework in SEAT (Expert & Consumer Marketing)
- Support in the expansion of the KOL (Key Opinion Leader) and KEE (Key External Expert) reach that aligns with the brand values and consumer needs
✅ Develop Content Strategy
- Develop Expert and Social Commerce Digital Content Strategy for key brands across categories
- Work in close collaboration with other functional teams such as Brand Marketing, Local Expert teams and Medical Affairs to generate streamlined content
✅ Support in the roll out of Digital/AI empowered Marketing Tools
- Plan and Execute digital consultations with Experts on relevant digital platforms
- Plan and Execute Shopper Engagement activities on Ecommerce platforms
- Support and guide the use of AI empowered Expert and Consumer Marketing Tools within teams
✅ Digital Marketing Performance Monitoring and Reporting
- Generate Monthly Digital Marketing (CreativeX, Digital Governance) and Ecommerce Performance Reports
- Monitor and report on market adherence to Digital Marketing Governance guidelines and standards across all digital channels (website, social media, email marketing, etc.).
- Support in any ad-hoc digital marketing/data analytics support
- Support in the roll-out of Global Digital Marketing Projects (e.g. Website Migration)
- Perform Competitive benchmarking and generate insights to identify opportunities across brands to solidify regional eCommerce strategy
- Analyse creative and media performance data and deliver insights to enhance overall campaign effectiveness across markets.
ASSUMPTION: The intern will be expected to contribute to various aspects of digital marketing, with a focus on learning and developing skills in this field.
🎯 Required Qualifications
Education: Undergraduate students majoring in Marketing, Communication, or Business
Experience: Marketing-related internship or experience is preferred but not required
Required Skills:
- Good understanding of digital platforms and their execution
- Project management skill
- Excellent communication skills – both verbal and written
- High attention to details, follow through and focus on delivering assigned work
- Entrepreneurial and open to new ideas
- Fast learner, self-motivated
- Able to work both individually and as a team player. Have a keen interest to help others
- A keen interest in consumer healthcare science, product and development, and a passion for knowledge
Preferred Skills:
- Previous experience in digital marketing or related fields
- Fluency in local languages (e.g., Mandarin, Bahasa Indonesia, Thai, etc.)
ASSUMPTION: While specific experience in digital marketing is not required, a strong foundation in marketing principles and a willingness to learn are essential for this role.
💰 Compensation & Benefits
Salary Range: SGD 3,000 - 4,000 per month (Estimated, based on industry standards for internships in Singapore)
Benefits:
- Learning and development opportunities
- Potential full-time employment after internship completion
- Flexible working arrangements
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for internships in Singapore. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods and Consumer Health. Haleon is a global leader in consumer health, with a portfolio of category-leading brands such as Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum.
Company Size: 10,001+ employees. As a large organization, Haleon offers a wide range of opportunities for growth and learning.
Founded: 2022. Haleon was founded in 2022 as a spin-off from GlaxoSmithKline, focusing on consumer health products.
Company Description:
- Haleon is a new world-leading consumer health company, shaped by all who join it.
- The company improves everyday health for billions of people through its global portfolio of category-leading brands.
- Haleon combines deep human understanding and trusted science to market its products and grow its brands.
Company Specialties:
- Consumer Goods and Consumer Health
Company Website: http://www.haleon.com
ASSUMPTION: Haleon is a well-established company in the consumer health industry, with a strong global presence and a commitment to improving everyday health for its customers.
📊 Role Analysis
Career Level: Entry Level. This role is designed for recent graduates or students pursuing a degree in marketing, communication, or a related field.
Reporting Structure: The intern will report directly to the Digital Marketing Analytics Manager, SEAT.
Work Arrangement: On-site, with the possibility of flexible working arrangements.
Growth Opportunities:
- Potential full-time employment after internship completion
- Exposure to various aspects of digital marketing and consumer health
- Opportunities to work with stakeholders across the organization and external stakeholders such as creative/research agencies
ASSUMPTION: This internship offers a unique opportunity for personal and professional growth within the consumer health industry.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment.
Office Location(s): Singapore - Rochester Park
Geographic Context:
- Singapore is a multicultural city-state and island country in Southeast Asia.
- It is known for its cleanliness, safety, and high standard of living.
- Singapore is a major hub for business and finance in the Asia-Pacific region.
Work Schedule: Full-time (40 hours per week), with the possibility of flexible working arrangements.
ASSUMPTION: The work environment at Haleon is collaborative and inclusive, with a strong focus on learning and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Background check and offer extension
Key Assessment Areas:
- Communication skills
- Problem-solving abilities
- Cultural fit
- Technical skills in digital marketing
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Demonstrate your passion for consumer health and digital marketing.
- Prepare examples of your previous work or projects that showcase your skills and achievements.
ATS Keywords: Digital Marketing, Influencer Marketing, Content Strategy, Ecommerce, Digital Consultation, Shopper Engagement, Marketing Tools, Performance Monitoring, Competitive Benchmarking, Consumer Health, Marketing Intern
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.
🛠️ Tools & Technologies
- Google Analytics
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Ecommerce platforms (e.g., Shopee, Lazada, Zalora)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: The intern will be expected to learn and utilize various digital marketing tools and platforms throughout their internship.
👔 Cultural Fit Considerations
Company Values:
- Better together
- Act with integrity
- Deliver with excellence
Work Style:
- Collaborative
- Innovative
- Data-driven
Self-Assessment Questions:
- Do you thrive in a collaborative work environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a passion for consumer health and improving everyday lives?
ASSUMPTION: Haleon values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Balancing multiple responsibilities and projects
- Adapting to a fast-paced and dynamic work environment
- Managing expectations and delivering high-quality work under tight deadlines
- Navigating a large organization and understanding its various departments and teams
ASSUMPTION: While this internship offers many opportunities for growth and learning, it also presents challenges that the intern will need to overcome to succeed.
📈 Similar Roles Comparison
- This role is unique in its focus on digital marketing and influencer marketing within the consumer health industry.
- Compared to other marketing internships, this role offers a broader range of responsibilities and opportunities for growth.
- Career progression in this field could lead to roles such as Digital Marketing Specialist, Influencer Marketing Manager, or Consumer Health Marketing Manager.
ASSUMPTION: This role offers a unique opportunity to gain experience in digital marketing within the consumer health industry, with potential for career growth and development.
📝 Sample Projects
- Developing an influencer marketing strategy for a new product launch
- Creating a content calendar for a key brand across multiple channels
- Analyzing competitive benchmarking data to identify opportunities for growth and improvement
ASSUMPTION: These sample projects are designed to give the intern a sense of the types of tasks and responsibilities they may encounter during their internship.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Haleon?
- What opportunities are there for growth and development within the company?
- How does Haleon support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the work environment, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
