Intern - Digital Marketing

📌 Core Information

🔹 Job Title: Intern - Digital Marketing

🔹 Company: Razorpay Software Private Limited

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing, 👔 Marketing Internships & Entry-Level

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Contributing to Razorpay's growth initiatives through digital marketing efforts
• Gaining hands-on experience with real-world marketing strategies in a leading fintech company
• Exposure to cutting-edge marketing automation tools like HubSpot
• Working closely with industry experts to expand professional network and learn in a fast-paced environment

ASSUMPTION: This role is ideal for a recent graduate or early-career professional seeking to build a career in digital marketing, with a strong foundation in digital marketing concepts and a keen interest in leveraging tools like HubSpot.

📋 Key Responsibilities

✅ Assist in executing and optimizing digital marketing campaigns across various channels (email, paid ads, SEO, content, social media)

✅ Work with HubSpot to manage marketing automation, track leads, and improve engagement strategies

✅ Use Excel to analyze campaign performance, track KPIs, and create reports

✅ Conduct market research to identify trends and opportunities in fintech and digital payments

✅ Collaborate with cross-functional teams (content, design, sales) to ensure marketing alignment

✅ Support A/B testing initiatives and customer engagement strategies

ASSUMPTION: The role requires a self-driven, detail-oriented individual with strong analytical skills and a willingness to learn and adapt in a fast-paced environment.

🎯 Required Qualifications

Education: Pursuing or recently completed a degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in digital marketing or a related field

Required Skills:

• Basic understanding of digital marketing (SEO, SEM, email marketing, paid ads, content marketing)
• Experience or familiarity with HubSpot (or similar CRM & automation tools)
• Strong Excel skills (data analysis, pivot tables, reporting)
• Analytical mindset with the ability to interpret data and optimize campaigns
• Self-driven, detail-oriented, and eager to learn in a fast-paced environment

Preferred Skills:

• Familiarity with the fintech industry and digital payments landscape
• Experience with marketing automation tools other than HubSpot

ASSUMPTION: While specific industry experience is not required, a basic understanding of the fintech industry and digital payments landscape would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 3-6 lakhs per annum (Based on industry standards for entry-level digital marketing roles in Bangalore)

Benefits:

• Stipend for the duration of the internship
• Opportunity to work with a leading fintech company and gain real-world experience
• Exposure to cutting-edge marketing automation tools
• Fast-paced learning and career growth opportunities

Working Hours: Full-time (40 hours/week), with flexible working hours

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level digital marketing roles in Bangalore. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech, with a focus on digital payments and business banking services

Company Size: Medium (1,001-5,000 employees), offering a structured yet agile work environment

Founded: 2014, with a strong track record of growth and innovation in the fintech industry

Company Description:

• Razorpay is a leading full-stack financial services organization, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions
• Powering the financial ecosystem for disruptors, Razorpay offers a wide range of products, including payment gateway, payment links, payment pages, subscriptions, smart collect, route, Razorpay Capital, RazorpayX, payroll, and thirdwatch
• Recognized for its high trust and high-performance culture, Razorpay fosters a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and dreamers and doers

Company Specialties:

• Financial products
• Payment processing
• Payout processing
• Banking services
• Neobanking
• Working capital loans
• E-commerce fraud detection
• Payroll processing

Company Website: https://razorpay.com/

ASSUMPTION: Razorpay's focus on innovation and growth presents an excellent opportunity for interns to learn and contribute to the company's success.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and development

Reporting Structure: The intern will report directly to the Digital Marketing Manager and collaborate with cross-functional teams

Work Arrangement: On-site, with flexible working hours

Growth Opportunities:

• Potential full-time employment after the completion of the internship
• Exposure to various aspects of digital marketing and the fintech industry
• Opportunities to work on high-impact projects and contribute to the company's growth

ASSUMPTION: The internship offers a unique opportunity for personal and professional growth, with the potential for long-term career prospects within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being

Office Location(s): 1st Floor, SJR Cyber, 22 Laskar Hosur Road, Adugodi, Bangalore, Karnataka 560030, IN

Geographic Context:

• Bangalore is a major tech hub in India, offering a vibrant and dynamic work environment
• The office is located in the heart of Bangalore's tech district, with easy access to public transportation and amenities
• The city offers a diverse range of cultural, recreational, and culinary experiences

Work Schedule: Full-time (40 hours/week), with flexible working hours

ASSUMPTION: The on-site work environment at Razorpay fosters collaboration, innovation, and employee growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (HubSpot, Excel, digital marketing concepts)
• Final round interview with the Digital Marketing Manager

Key Assessment Areas:

• Understanding of digital marketing concepts
• HubSpot proficiency and willingness to learn
• Analytical skills and data-driven mindset
• Communication and teamwork skills

Application Tips:

• Highlight relevant coursework, projects, or extracurricular activities that demonstrate your digital marketing skills and analytical mindset
• Tailor your resume to emphasize your understanding of the fintech industry and digital payments landscape
• Prepare a cover letter that explains your interest in digital marketing and why you want to intern at Razorpay

ATS Keywords: Digital Marketing, Intern, HubSpot, Excel, SEO, SEM, Email Marketing, Paid Ads, Content Marketing, Fintech, Digital Payments, Marketing Automation, Campaign Optimization, Market Research, Cross-Functional Teams, A/B Testing

ASSUMPTION: The application process at Razorpay is designed to assess the candidate's skills, knowledge, and cultural fit for the internship role.

🛠️ Tools & Technologies

• HubSpot
• Excel
• Google Analytics
• Social media platforms (LinkedIn, Facebook, Twitter, Instagram)
• Email marketing platforms (Mailchimp, Constant Contact)
• SEO tools (SEMrush, Ahrefs, Moz)

ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and may vary based on the specific projects and campaigns the intern works on.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Agile

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Continuously learning and adapting

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you enjoy collaborating with cross-functional teams and learning from others?

ASSUMPTION: Razorpay's culture values innovation, collaboration, and a data-driven approach, making it an ideal fit for individuals who thrive in fast-paced, dynamic environments.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, which can be challenging for some individuals
• The fast-paced nature of the work environment may be overwhelming for candidates who prefer a more structured or predictable work environment
• The role may require occasional weekend or evening work to support campaign deadlines
• The competitive nature of the fintech industry may present challenges in terms of market share and customer acquisition

ASSUMPTION: The potential challenges listed are common to fast-paced, dynamic work environments and the competitive fintech industry. Candidates should carefully consider their personal preferences and work style when applying for this role.

📈 Similar Roles Comparison

• This role is similar to other digital marketing internships, but with a focus on the fintech industry and digital payments landscape
• Compared to other entry-level marketing roles, this internship offers a unique opportunity to work with a leading fintech company and gain exposure to cutting-edge marketing automation tools
• Career progression in this role may lead to opportunities in digital marketing, product marketing, or other related fields within the fintech industry

ASSUMPTION: This role offers a unique opportunity for interns to gain experience in digital marketing within the fintech industry and contribute to the growth of a leading company in the sector.

📝 Sample Projects

• Conducting market research to identify trends and opportunities in digital payments and developing targeted marketing campaigns to capitalize on these insights
• Optimizing email marketing campaigns to improve open rates, click-through rates, and conversions using A/B testing and data analysis
• Collaborating with the content team to develop and execute content marketing strategies that drive organic traffic and engagement

ASSUMPTION: The sample projects listed are representative of the types of initiatives an intern in this role might work on, but the specific projects may vary based on the company's current priorities and the intern's skills and interests.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for Razorpay?
• What opportunities are there for growth and development within the digital marketing team and the company as a whole?
• How does Razorpay support the professional development and career growth of its interns?
• What is the typical work schedule for this role, and how flexible is it?

ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the team, and the company, and to assess whether the internship is a good fit for their personal and professional goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Razorpay Careers portal
• Tailor your resume to highlight your digital marketing skills, analytical mindset, and relevant experience or coursework
• Prepare a cover letter that explains your interest in digital marketing and why you want to intern at Razorpay
• If selected for an interview, be prepared to discuss your understanding of digital marketing concepts, your experience with HubSpot, and your analytical skills
• Follow up with the Razorpay HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.