📌 Core Information
🔹 Job Title: Intern, Influencer & PR (Contract)
🔹 Company: Soko Glam
🔹 Location: Dumbo, Brooklyn, New York, United States
🔹 Job Type: Internship, Contract
🔹 Category: Marketing, PR & Communications
🔹 Date Posted: April 21, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Hybrid (3 days in office, Tuesday-Thursday)
🚀 Job Overview
Key aspects of this role include:
- Hands-on experience in influencer marketing, PR strategy, and campaign execution within the beauty industry
- Supporting key initiatives to enhance brand visibility and build authentic relationships with influencers
- Working closely with a passionate marketing team and contributing to the growth of a dynamic beauty brand
- Paid internship with a flexible start and end date, approximately 3 months
- 20 hours per week, with an hourly rate of $16.00
ASSUMPTION: This internship is ideal for students or recent graduates looking to gain real-world experience in influencer marketing and the beauty industry. The flexible program dates and hybrid work arrangement cater to individuals with other commitments.
📋 Key Responsibilities
✅ Influencer Program Support: Manage influencer outreach, assist with packing and shipping mailers, and track content for the evergreen seeding program.
✅ Campaign Coordination: Create content briefs for user-generated content (UGC), seeding campaigns, and paid influencer partnerships.
✅ Research & Talent Scouting: Identify rising talent and influencers aligned with the brand’s aesthetic for collaborations and seasonal activations.
✅ Relationship Management: Assist with influencer communication, ensure partners meet deadlines, review and monitor content, and track campaign performance.
✅ Data & Insights: Organize influencer insights and data, providing analysis to refine future partnerships.
✅ Social Media Engagement: Oversee social media channels, engage with followers, and manage community interactions.
✅ PR & Influencer Lists Maintenance: Update and maintain influencer and PR lists to keep campaigns organized and efficient.
ASSUMPTION: The responsibilities listed are subject to change based on the evolving needs of the marketing team and the brand. The intern may be assigned additional tasks or projects throughout the internship.
🎯 Required Qualifications
Education: Pursuing or recently completed a degree in Marketing, Communications, PR, or a related field.
Experience: No prior experience required, but a strong interest in beauty, skincare, and influencer marketing is essential.
Required Skills:
- Exceptional organizational and time-management skills with attention to detail
- Strong understanding of social media platforms, influencer culture, and trends
- Excellent written and verbal communication skills
- Ability to collaborate well within a team and build relationships with influencers and ambassadors
- Thrives in a fast-paced, entrepreneurial environment
- Proficiency in G Suite (Gmail, Sheets, Slides, and Docs)
- Passion for the evolving skincare and beauty industry
Preferred Skills:
- Previous experience in influencer marketing or PR
- Fluency in Korean or another foreign language
ASSUMPTION: While previous experience in influencer marketing or PR is not required, candidates with relevant experience may have an advantage in the application process.
💰 Compensation & Benefits
Salary Range: $16.00 per hour
Benefits:
- Paid internship with flexible start and end dates
- Opportunity to work closely with a passionate marketing team and contribute to brand growth
Working Hours: 20 hours per week, with a flexible schedule
ASSUMPTION: The compensation and benefits for this internship are competitive for an entry-level position in the beauty industry. The flexible work arrangement and opportunity to gain real-world experience are significant benefits of this role.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically beauty and skincare
Company Size: 11-50 employees, which means the company is small enough for interns to have a significant impact but large enough to offer diverse opportunities for growth and learning
Founded: 2012, with a strong focus on Korean beauty products and content
Company Description:
- Soko Glam is an online beauty shop and lifestyle brand, specializing in Korean beauty products and content
- The company is based in New York City and travels to Seoul regularly to source products and consult industry experts
- Soko Glam is known for popularizing the 10-Step Korean Skin Care Routine and has been featured in major publications
- The company is committed to providing a personal, trustworthy, and amazing experience for its community
Company Specialties:
- Skincare and beauty products
- Korean beauty (K-beauty) products and trends
- Influencer marketing and PR strategies
Company Website: http://www.sokoglam.com
ASSUMPTION: Soko Glam's focus on Korean beauty products and content sets it apart from other beauty retailers. Its commitment to providing a personal and trustworthy experience for its community is a significant aspect of its brand.
📊 Role Analysis
Career Level: Entry Level (Intern)
Reporting Structure: The intern will report directly to the Associate Manager, Marketing Operations & PR
Work Arrangement: Hybrid, with 3 days in the office (Tuesday-Thursday) and the remaining days working remotely
Growth Opportunities:
- Gain real-world experience in influencer marketing and PR within the beauty industry
- Work closely with a passionate marketing team and contribute to brand growth
- Develop skills in campaign coordination, relationship management, and data analysis
- Potential for full-time employment upon completion of the internship, depending on performance and company needs
ASSUMPTION: This internship offers significant growth opportunities for individuals looking to build a career in influencer marketing, PR, or the beauty industry. The chance to work closely with a passionate marketing team and contribute to brand growth is a valuable aspect of this role.
🌍 Location & Work Environment
Office Type: Hybrid, with a physical office located in Dumbo, Brooklyn
Office Location(s): 1261 Broadway, Suite 1001, New York, NY 10001, US
Geographic Context:
- Dumbo, Brooklyn is a vibrant and creative neighborhood known for its art, culture, and food scene
- The office is located near the East River waterfront, offering easy access to parks, restaurants, and public transportation
- Brooklyn is a diverse and multicultural borough with a strong sense of community
Work Schedule: 20 hours per week, with a flexible schedule
ASSUMPTION: The hybrid work arrangement and flexible schedule for this internship cater to individuals with other commitments, such as school or part-time jobs. The location in Dumbo, Brooklyn offers a vibrant and creative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Background check and reference verification (if applicable)
Key Assessment Areas:
- Understanding of social media platforms, influencer culture, and trends
- Communication skills and ability to build relationships with influencers and ambassadors
- Organizational skills and attention to detail
- Cultural fit with the company and its values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for the beauty industry and influencer marketing
- Showcase your understanding of social media platforms and trends
- Prepare questions to ask the interviewer about the company, the team, or the role to demonstrate your interest and engagement
ATS Keywords: Influencer marketing, PR strategy, campaign execution, beauty industry, social media, relationship management, data analysis, G Suite
ASSUMPTION: The application process for this internship is straightforward and focuses on assessing the candidate's skills, experiences, and cultural fit. The interview process may vary depending on the company's needs and the number of applicants.
🛠️ Tools & Technologies
- G Suite (Gmail, Sheets, Slides, and Docs)
- Social media platforms (Instagram, TikTok, Facebook, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The tools and technologies required for this internship are primarily focused on communication, project management, and social media engagement. Proficiency in G Suite is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for beauty and skincare
- Innovation and creativity
- Collaboration and teamwork
- Customer-centric approach
Work Style:
- Fast-paced and entrepreneurial
- Creative and innovative
- Collaborative and team-oriented
- Customer-focused
Self-Assessment Questions:
- Do I have a strong passion for beauty and skincare, and a desire to learn more about the industry?
- Am I comfortable working in a fast-paced, entrepreneurial environment?
- Do I thrive in collaborative and team-oriented settings?
- Am I committed to providing a personal, trustworthy, and amazing experience for customers?
ASSUMPTION: Soko Glam values individuals who are passionate about beauty and skincare, innovative and creative, collaborative and team-oriented, and committed to providing an amazing customer experience. Candidates who align with these values and work styles are more likely to succeed in this internship.
⚠️ Potential Challenges
- The fast-paced and entrepreneurial nature of the company may be challenging for individuals who prefer a more structured work environment
- The intern may be required to work on multiple projects simultaneously, which could be overwhelming for some individuals
- The hybrid work arrangement may present challenges for individuals who prefer to work entirely remotely or entirely in the office
- The intern may be required to work with influencers who have demanding schedules and expectations
ASSUMPTION: While this internship offers many opportunities for growth and learning, it also presents some challenges that candidates should be aware of before applying.
📈 Similar Roles Comparison
- Unlike other internships in the beauty industry, this role focuses specifically on influencer marketing and PR strategy
- This internship offers a unique opportunity to work closely with a passionate marketing team and contribute to brand growth
- Compared to other entry-level roles in the beauty industry, this internship offers a competitive hourly wage and flexible program dates
ASSUMPTION: This internship is unique in its focus on influencer marketing and PR strategy within the beauty industry. The opportunity to work closely with a passionate marketing team and contribute to brand growth sets it apart from other entry-level roles in the industry.
📝 Sample Projects
- Managing influencer outreach and content tracking for the evergreen seeding program
- Creating content briefs for user-generated content (UGC), seeding campaigns, and paid influencer partnerships
- Identifying rising talent and influencers aligned with the brand’s aesthetic for collaborations and seasonal activations
- Assisting with influencer communication, content review, and campaign performance tracking
ASSUMPTION: The sample projects listed are subject to change based on the evolving needs of the marketing team and the brand. The intern may be assigned additional projects or tasks throughout the internship.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the overall marketing strategy for the brand?
- What opportunities are there for growth and learning within the marketing team and the company as a whole?
- How does the company support work-life balance for its employees, including interns?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and engaging questions during the interview process demonstrates the candidate's interest in the role and commitment to success. The questions listed are designed to provide insight into the role's priorities, growth opportunities, work-life balance, and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare questions to ask the interviewer about the company, the team, or the role to demonstrate your interest and engagement
- Follow up with the hiring manager within 48 hours of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
