📌 Core Information
🔹 Job Title: Intern - Marketing Communication
🔹 Company: Continental
🔹 Location: Fairlawn, Ohio, United States
🔹 Job Type: Full-time, Intern
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting new marketing communications initiatives from the ground up.
- Creating and editing content for various platforms, including external customer newsletters, stories for the Intranet, and announcements.
- Assisting with account-based marketing initiatives towards Industrial and Aftermarket customers.
- Preparing supporting material such as presentations, visual content, briefing material, meeting memos, and reports.
ASSUMPTION: This role is designed to provide hands-on experience in marketing communications, allowing interns to contribute to ongoing projects and learn from industry professionals.
📋 Key Responsibilities
✅ Supporting new marketing communications initiatives from the ground up.
✅ Creating and editing content for various platforms, including external customer newsletters, stories for the Intranet, and announcements.
✅ Assisting with account-based marketing initiatives towards Industrial and Aftermarket customers.
✅ Preparing supporting material such as presentations, visual content, briefing material, meeting memos, and reports.
✅ Managing communications-related administrative tasks.
ASSUMPTION: The intern will be expected to work independently on tasks assigned by the Senior Marketing and Communications Manager, with regular check-ins to ensure progress and provide guidance.
🎯 Required Qualifications
Education: Currently enrolled in a US accredited degree program.
Experience: No prior experience required, but relevant coursework or projects are a plus.
Required Skills:
- Basic design skills (Cavana proficiency acceptable).
- Experience creating digital and print materials such as social media graphics, sales collateral, and branded presentations.
- Strong written and verbal communication skills.
- Collaborative mindset with the ability to take direction, meet deadlines, and creatively support brand guidelines.
- Keen interest in marketing communications, especially on digital platforms.
- Positive and proactive attitude.
Preferred Skills:
- Proficiency in Adobe Creative Suite or similar design software.
- Experience with content management systems (CMS).
- Familiarity with marketing automation tools.
ASSUMPTION: While specific industry experience is not required, a strong foundation in marketing communications principles and a willingness to learn are essential for success in this role.
💰 Compensation & Benefits
Salary Range: Internships are typically unpaid or offer a stipend. However, Continental may provide compensation based on industry standards for internships in marketing communications. The estimated range for this role is $15-$20 per hour.
Benefits:
- Gain valuable work experience in a global organization.
- Opportunity to work on real-world marketing projects and contribute to the company's success.
- Potential for the internship to lead to full-time employment after graduation.
Working Hours: 20 hours per week during normal business hours (Mon-Fri).
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing communications internships. Actual compensation may vary based on the company's internal policies and the intern's performance.
📌 Applicant Insights
🔍 Company Context
Industry: Continental is a global automotive supplier and technology company, focusing on safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic, and transportation.
Company Size: Continental has around 200,000 employees globally, making it a large organization with significant resources and opportunities for growth.
Founded: 1871, in Germany
Company Description:
- Continental develops and manufactures tires for various vehicles, including cars, trucks, and bicycles.
- The company also provides technical solutions for automotive components, such as brakes, chassis, and safety systems.
- Continental's ContiTech sector focuses on industrial solutions, including conveyor belts, power transmission belts, and hydraulic and industrial hoses.
Company Specialties:
- Tires and automotive components
- Industrial solutions and power transmission
- Automotive engineering services and consulting
- Connectivity, automated driving, and driver assistance systems
Company Website: www.continental-careers.com
ASSUMPTION: Continental's diverse product portfolio and global presence offer interns a unique opportunity to gain experience in various aspects of the automotive and industrial sectors.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The Marketing Communications Intern will report directly to the Senior Marketing and Communications Manager.
Work Arrangement: Hybrid - 3 days on-site at the Fairlawn, Ohio headquarters, with the possibility of remote work for the remaining days.
Growth Opportunities:
- Potential for the internship to lead to full-time employment after graduation.
- Exposure to various aspects of marketing communications, allowing interns to explore different career paths within the field.
- Opportunity to work on high-impact projects and contribute to the company's success.
ASSUMPTION: Continental's large size and global presence provide interns with ample opportunities to grow both personally and professionally throughout their internship.
🌍 Location & Work Environment
Office Type: Continental's Fairlawn, Ohio office is a modern, professional environment with collaborative workspaces and state-of-the-art technology.
Office Location(s): 703 South Cleveland Massillon Road, Fairlawn, Ohio 44333, United States
Geographic Context:
- Fairlawn is a suburb of Akron, Ohio, with a population of approximately 7,500 people.
- The area offers a mix of urban and rural living, with easy access to outdoor recreation, cultural attractions, and entertainment.
- Fairlawn is conveniently located near major highways, making it an ideal location for commuters.
Work Schedule: 20 hours per week during normal business hours (Mon-Fri), with the possibility of flexible scheduling for remote work.
ASSUMPTION: The Fairlawn office provides a supportive and engaging work environment that fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and onboarding
Key Assessment Areas:
- Communication skills (written, verbal, and visual)
- Creativity and problem-solving abilities
- Attention to detail and organizational skills
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of marketing communications principles and your enthusiasm for the industry.
- Prepare examples of your work, such as digital and print materials you've created, to showcase your skills during the interview.
- Research Continental's products, services, and company culture to show your familiarity with the organization and your fit for the role.
ATS Keywords: Marketing Communications, Content Creation, Digital Marketing, Written Communication, Verbal Communication, Presentation Skills, Collaboration, Design Skills, Proactivity, Customer Marketing, Administrative Tasks, PowerPoint Proficiency, Visual Content Creation, Brand Guidelines, Deadline Management, Interest in Marketing
ASSUMPTION: Continental's application process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Content Management Systems (CMS)
- Marketing Automation Tools
ASSUMPTION: Familiarity with these tools is not required, but candidates with experience in these areas may have an advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- Safety and reliability
- Sustainability and responsibility
- Innovation and progress
- Customer focus and collaboration
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Customer-focused and solution-oriented
Self-Assessment Questions:
- How do you align with Continental's commitment to safety and reliability in your approach to marketing communications?
- How comfortable are you working in a hybrid environment, balancing on-site and remote work?
- How do you ensure your work maintains a consistent brand voice and visual identity across various platforms and audiences?
ASSUMPTION: Continental values candidates who demonstrate a strong cultural fit with the organization's values and work style.
⚠️ Potential Challenges
- The internship may require working on multiple projects simultaneously, requiring strong time management and organizational skills.
- Some tasks may involve working with confidential or sensitive information, requiring a high level of discretion and professionalism.
- The internship may require occasional travel to other Continental offices or customer sites.
- The Fairlawn, Ohio location may have limited public transportation options, requiring candidates to have reliable personal transportation.
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- Compared to other marketing communications internships, this role offers a unique opportunity to work on global projects and gain exposure to various aspects of the automotive and industrial sectors.
- Industry-specific context: The automotive and industrial sectors are dynamic and ever-evolving, requiring candidates to stay up-to-date with the latest trends and technologies.
- Career path comparison: This internship can serve as a stepping stone to a full-time marketing communications role within Continental or another organization, with potential for growth and advancement in the field.
ASSUMPTION: Continental's marketing communications internship offers a competitive advantage in the job market, given the organization's global presence and reputation in the industry.
📝 Sample Projects
- Creating a customer newsletter featuring Continental's latest products and innovations in the industrial solutions sector.
- Developing a social media campaign to promote Continental's commitment to sustainability and responsibility in the automotive industry.
- Designing a presentation for an upcoming industry conference, highlighting Continental's expertise in automated driving and driver assistance systems.
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks they may encounter during their internship, but the actual projects may vary based on the company's current needs and priorities.
❓ Key Questions to Ask During Interview
- What are the most pressing marketing communications challenges facing the company, and how can this internship contribute to addressing them?
- How does the Senior Marketing and Communications Manager support and mentor interns throughout their internship?
- What opportunities are there for interns to work on global projects and collaborate with colleagues from other Continental offices?
- How does Continental support the professional development and growth of its interns?
- What is the company's approach to work-life balance, especially for hybrid and remote workers?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and can help you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of your work, such as digital and print materials you've created, to showcase your skills during the interview.
- Research Continental's products, services, and company culture to show your familiarity with the organization and your fit for the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
