📌 Core Information
🔹 Job Title: Intern Marketing Digital Communication E-Commerce support
🔹 Company: Alfred Kärcher SE & Co. KG
🔹 Location: Rho, Lombardy, Italy
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid, 4 days/week in the office)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Digital Marketing Communication and E-commerce teams
- Managing the back-end of the Italian website and creating content for social media
- Interacting with the Kärcher community on social media and managing newsletters
- Collaborating with cross-functional teams and contributing to various marketing projects
ASSUMPTION: This role is designed to provide practical experience in digital marketing and e-commerce support, with a focus on content creation, social media management, and customer engagement.
📋 Key Responsibilities
✅ Managing the back-end of the Italian website and implementing landing pages and promotional pages
✅ Creating content for social media platforms (Instagram, Facebook, LinkedIn) and developing an editorial plan
✅ Engaging with the Kärcher community on social media and responding to customer inquiries
✅ Creating and sending newsletters to subscribers
✅ Managing content for the H&G app
ASSUMPTION: The intern will be expected to work independently on tasks and collaborate with team members to ensure projects are completed successfully.
🎯 Required Qualifications
Education: Bachelor's degree in Economics/Marketing or equivalent fields
Experience: Previous internship experience in Marketing or Sales, preferably in the Fast Market Consumer Goods, Cleaning, or Industrial/Durable Goods sectors
Required Skills:
- Fluency in English (written and spoken)
- Proficient in Excel, PowerPoint, and Google Suite
- Strong analytical, organizational, and planning skills
- Excellent communication skills and teamwork abilities
- Adaptability, result-oriented, and quick learner
Preferred Skills:
- Experience in content marketing, social media management, and web analytics
- Familiarity with digital campaign platforms (SEM, Meta) and web design tools (Adobe Photoshop, Illustrator, Canva, WordPress, Shopify)
ASSUMPTION: Candidates with relevant coursework, projects, or extracurricular activities in marketing, communications, or a related field will be strongly considered.
💰 Compensation & Benefits
Salary Range: €500-€800 per month (based on experience and previous internship history)
Benefits:
- Smart Working (1 day per week)
- Meal tickets (€7 per day)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is an estimate based on industry standards for internships in Italy. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Kärcher is a global leader in cleaning technology, offering a wide range of products and services for various industries, including home and garden, industrial, and professional cleaning solutions.
Company Size: With over 10,000 employees worldwide, Kärcher offers a dynamic and international work environment.
Founded: 1935, in Winnenden, Germany
Company Description:
- Family-owned enterprise with a strong focus on innovation and sustainability
- Global presence with operations in over 190 countries
- Comprehensive product portfolio and integrated solutions for cleaning and water treatment
Company Specialties:
- Pressure washers, vacuums, and steam cleaners
- Home and garden pumps, sweepers, and floor scrubbers
- Vehicle washes, cleaning agents, and water treatment plants
Company Website: http://www.kaercher.com
ASSUMPTION: Kärcher's extensive product range and global presence provide ample opportunities for interns to gain experience in various aspects of marketing and e-commerce.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the Marketing Digital Communication and E-commerce teams.
Work Arrangement: Hybrid (4 days/week in the office, 1 day/week remote)
Growth Opportunities:
- Potential full-time employment after the internship, depending on performance and business needs
- Exposure to various marketing projects and cross-functional teams
- Opportunities to develop skills in content creation, social media management, and web analytics
ASSUMPTION: This internship is designed to provide practical experience and help the intern develop essential skills for a career in marketing or a related field.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with state-of-the-art technology
Office Location(s): Rho, Lombardy, Italy
Geographic Context:
- Rho is located in the Lombardy region of Italy, near Milan
- The area offers a mix of urban and natural environments, with easy access to cultural attractions and outdoor activities
- Kärcher's office is easily accessible by public transportation
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing interns to develop their skills in a supportive environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and team members
- Background check and onboarding
Key Assessment Areas:
- Communication skills and language proficiency
- Analytical and problem-solving abilities
- Cultural fit and alignment with Kärcher's values
- Previous experience and relevant skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your enthusiasm for marketing and e-commerce, as well as your familiarity with Kärcher's products and services
- Prepare examples of your previous work, such as social media campaigns or content creation projects
ATS Keywords: Marketing, Digital Communication, E-commerce, Social Media, Content Creation, Web Management, Internship, Kärcher
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants. It is essential to stay informed about the status of your application and follow up as needed.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Suite (Google Drive, Google Docs, Google Sheets)
- Social media platforms (Instagram, Facebook, LinkedIn)
- Content management systems (WordPress, Shopify)
- Web analytics tools (Google Analytics, social media analytics)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Interns should be comfortable learning and using new software as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Sustainability
- Customer focus
- Responsibility
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do I share Kärcher's commitment to innovation and sustainability?
- Am I comfortable working in a collaborative, team-oriented environment?
- Can I demonstrate strong communication skills and a results-driven approach?
ASSUMPTION: Kärcher values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to a new work culture and team dynamics
- Balancing remote work and on-site collaboration
- Developing skills in new areas, such as web management or digital campaign platforms
ASSUMPTION: These challenges can be overcome with strong communication, time management, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is similar to other marketing internships, but with a focus on digital communication and e-commerce support
- Kärcher's global presence and comprehensive product portfolio offer unique opportunities for interns to gain experience in various aspects of marketing
- This internship can serve as a stepping stone to a full-time career in marketing, communications, or a related field
ASSUMPTION: While this role shares similarities with other marketing internships, its focus on digital communication and e-commerce support sets it apart.
📝 Sample Projects
- Developing and implementing a social media campaign to promote a new Kärcher product
- Analyzing website traffic and user behavior to optimize the Italian website and improve conversion rates
- Creating and distributing a newsletter featuring Kärcher's latest innovations and promotions
ASSUMPTION: These sample projects are designed to provide interns with practical experience in various aspects of marketing and e-commerce support.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this internship fit into the broader marketing and e-commerce strategies at Kärcher?
- What opportunities are there for professional development and growth during this internship?
- How does Kärcher support work-life balance for its employees?
- What are the most rewarding aspects of working at Kärcher, according to current employees?
ASSUMPTION: These questions are designed to help interns better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your previous work, such as social media campaigns or content creation projects
- Follow up with the hiring team one week after submitting your application to confirm receipt and inquire about the next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
