Intern Trade Marketing Retail

📌 Core Information

🔹 Job Title: Intern Trade Marketing Retail

🔹 Company: Alfred Kärcher SE & Co. KG

🔹 Location: Rho, Lombardy, Italy

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site with Hybrid option (4 days in office)

🚀 Job Overview

Key aspects of this role include:

• Supporting retail sales channels for Karcher's products
• Managing local planning requests and updating catalogs and pricing lists
• Assisting in organizing promotional activities and managing POS materials
• Collaborating with a senior figure in the Product & Marketing department
• Working in a dynamic and international environment

ASSUMPTION: This role is designed for students or recent graduates seeking practical experience in trade marketing and retail sales channels.

📋 Key Responsibilities

✅ Managing local planning requests for retail sales channels

✅ Updating catalogs, list prices, and conducting reporting activities

✅ Planning promotional activities and managing POS materials

✅ Organizing and distributing material for events and in-store promotions

✅ Coordinating with suppliers for POS material production and printing

✅ Collaborating in market research and customer satisfaction studies

✅ Designing and implementing shop-in-shop systems and pop-up solutions

✅ Optimizing product positioning within retail channels

✅ Supporting event and fair planning and presentation preparation

ASSUMPTION: The role may involve additional tasks and responsibilities as assigned by the tutor-responsible.

🎯 Required Qualifications

Education: Bachelor's degree in Economics, Statistics, Marketing, or related fields (required)

Experience: Minimum of 6 months of relevant internship experience (required)

Required Skills:

• Excellent English communication skills
• Proficient in Microsoft Office, particularly Excel
• Good knowledge of Google Suite (preferential)
• Strong communication and teamwork skills
• Customer satisfaction-oriented approach
• Excellent organizational skills and time management

Preferred Skills:

• Previous experience in trade marketing or retail sales
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in Italian may be beneficial for this role due to the location and nature of the work.

💰 Compensation & Benefits

Salary Range: Internships in Italy typically range from €600 to €1,200 per month, depending on experience and qualifications. This role does not specify a salary, so the range provided is an estimate based on industry standards.

Benefits:

• On-site work with a hybrid option (4 days in office)
• Flexible working hours (8:30-9:30 / 17:30-18:30)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Kärcher is a leading provider of cleaning technology, offering a wide range of products and services for various industries, including retail and trade marketing.

Company Size: With over 10,000 employees worldwide, Kärcher offers a large and diverse work environment for interns and new hires.

Founded: Kärcher was founded in 1935 and has since grown into a global leader in its industry.

Company Description:

• Kärcher is a family-owned enterprise focused on innovative problem solutions in cleaning technology
• The company offers a range of products, including pressure washers, vacuums, steam cleaners, and more
• Kärcher provides coordinated products, cleaning agents, and accessories, along with advice and service

Company Specialties:

• Pressure washers
• Vacuums and steam cleaners
• Home and garden pumps
• Sweepers and floor scrubbers
• Vehicle washes
• Cleaning agents
• Dry ice blasters
• Drinking and waste water treatment plants
• Water dispensers

Company Website: http://www.kaercher.com

ASSUMPTION: Kärcher's focus on innovation and customer satisfaction creates an environment that values creativity and problem-solving.

📊 Role Analysis

Career Level: This role is an entry-level position designed for students or recent graduates seeking practical experience in trade marketing and retail sales channels.

Reporting Structure: The intern will report directly to a senior figure within the Product & Marketing department.

Work Arrangement: This role offers a hybrid work arrangement, with 4 days in the office and 1 day of smart working per week.

Growth Opportunities:

• Gain practical experience in trade marketing and retail sales channels
• Develop communication, teamwork, and organizational skills
• Potential full-time employment opportunities upon completion of the internship

ASSUMPTION: Successful completion of this internship may lead to further opportunities within the company, depending on performance and business needs.

🌍 Location & Work Environment

Office Type: Kärcher's Rho office is a modern and dynamic work environment, reflecting the company's international presence.

Office Location(s): Rho, Lombardy, Italy

Geographic Context:

• Rho is located in the Lombardy region of Italy, near Milan
• The area offers a mix of urban and suburban living, with easy access to cultural attractions and recreational activities
• Rho is well-connected by public transportation, making it an accessible location for commuters

Work Schedule: The work schedule is flexible, with core hours between 8:30 and 17:30, allowing for a balance between personal and professional responsibilities.

ASSUMPTION: The hybrid work arrangement offers interns the opportunity to balance on-site collaboration with remote work, fostering a flexible and adaptable work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview to discuss the role, responsibilities, and expectations
• Background check and reference verification (if applicable)

Key Assessment Areas:

• Communication skills and language proficiency
• Problem-solving abilities and adaptability
• Cultural fit and alignment with Kärcher's values
• Previous experience and relevant skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your enthusiasm for the position and the company during the interview
• Prepare questions to ask the interviewer about the role, the team, and the company

ATS Keywords: Trade Marketing, Retail Sales, Customer Satisfaction, Communication Skills, Teamwork, Organization, Time Management, Google Presentation, Microsoft Office, Excel, POS Materials, Merchandising, Event Planning, Reporting, Catalog Management, Promotional Activities

ASSUMPTION: Kärcher's application process may vary depending on the specific role and the candidate's qualifications.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Suite (Google Drive, Google Docs, Google Sheets)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Sustainability
• Customer focus
• Responsibility

Work Style:

• Dynamic and international work environment
• Collaborative and team-oriented approach
• Focus on problem-solving and continuous improvement

Self-Assessment Questions:

• Do I possess strong communication and teamwork skills?
• Am I adaptable and able to thrive in a dynamic work environment?
• Do I share Kärcher's commitment to innovation, quality, and customer focus?

ASSUMPTION: Kärcher values candidates who demonstrate a strong work ethic, a commitment to continuous learning, and a passion for their work.

⚠️ Potential Challenges

• Managing multiple tasks and priorities in a fast-paced environment
• Adapting to a new work environment and team dynamics
• Balancing on-site work with remote work responsibilities
• Developing a strong understanding of Kärcher's products and services

ASSUMPTION: These challenges can be overcome through strong communication, time management, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role focuses on trade marketing and retail sales channels, whereas similar roles may focus on other aspects of marketing or sales
• Kärcher's international presence offers unique opportunities for growth and exposure to diverse markets
• This role is an entry-level position designed for students or recent graduates, while similar roles may require more experience

ASSUMPTION: Comparing this role to similar positions in the industry can help applicants understand the unique opportunities and challenges it offers.

📝 Sample Projects

• Developing and implementing a promotional campaign for a new product launch
• Conducting market research to identify trends and customer preferences
• Managing the distribution of POS materials for a major retail event

ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing and sales strategy for Kärcher's products?
• What opportunities are there for professional development and growth within the company?
• How does Kärcher support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates a candidate's interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare questions to ask the interviewer about the role, the team, and the company
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.