📌 Core Information
🔹 Job Title: Intern, Social & Content
🔹 Company: Klook
🔹 Location: Shenzhen, Guangdong, China
🔹 Job Type: Intern
🔹 Category: Marketing & Communications
🔹 Date Posted: May 27, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and creating engaging content for Klook's social media platforms
- Managing daily operations of Klook's social media accounts
- Collaborating with cross-functional teams to plan and execute quarterly campaigns
- Ensuring high-quality content that aligns with Klook's brand and values
- Working in a dynamic, fast-paced environment with a global team
ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to gain experience in social media management and content creation within the travel industry.
📋 Key Responsibilities
✅ Plan and create engaging content for Klook's social media platforms, including but not limited to, topics, captions, and visuals
✅ Manage the daily operations of Klook's social media accounts, ensuring high user engagement and positive brand perception
✅ Collaborate with cross-functional teams to plan and execute quarterly social media campaigns
✅ Ensure content quality, timeliness, and alignment with Klook's brand and values
✅ Assist in designing visual briefs and ensuring design team delivers high-quality outputs
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work well under pressure in a fast-paced environment.
🎯 Required Qualifications
Education: Pursuing or recently graduated with a degree in Marketing, Communications, or a related field
Experience: Previous experience in social media management, content creation, or a related role is preferred but not required
Required Skills:
- Strong aesthetic sense and keen eye for detail
- Proficient in using design tools such as Photoshop
- Familiarity with social media platforms and trends
- Excellent written and verbal communication skills in English and Chinese
- Ability to work independently and in a team environment
- Strong organizational skills and ability to manage multiple projects simultaneously
Preferred Skills:
- Previous experience in the travel industry
- Fluency in additional languages
ASSUMPTION: Candidates with relevant experience in social media management, content creation, or a related role will be given priority.
💰 Compensation & Benefits
Salary Range: Internships at Klook are typically paid at the minimum wage in Shenzhen, which is RMB 2,480 per month (as of 2025). However, this may vary depending on the candidate's qualifications and experience.
Benefits:
- Opportunity to work in a dynamic, global team and gain valuable industry experience
- Competitive internship compensation
- Potential for full-time employment upon completion of the internship
Working Hours: Full-time (40 hours per week), Monday to Friday, with occasional weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Shenzhen. Actual compensation may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Klook is a leading global platform for experiences and travel services, operating in the competitive travel tech industry.
Company Size: Klook has over 1,800 employees across 30+ locations worldwide, making it a mid-sized company with a strong global presence.
Founded: Klook was founded in 2014 by three avid travelers, Ethan Lin, Eric Gnock Fah, and Bernie Xiong.
Company Description:
- Klook is Asia's leading platform for experiences and travel services, offering over half a million curated quality experiences across 2,700 destinations worldwide
- The company aims to bring the world closer together through experiences, inspiring and enabling more moments of joy for travelers
- Klook's international community of employees, based in 30+ locations, shares a belief in the wonders of travel and works hard to create memorable experiences for others while maintaining a high-performing culture
Company Specialties:
- ecommerce
- travel tech
- local experiences
- technology
- experiences
- marketing
- business development
- and software engineering
Company Website: http://www.klook.com
ASSUMPTION: Klook's global presence and strong focus on experiences make it an attractive company for interns looking to gain international exposure and work in a dynamic, fast-paced environment.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals looking to gain experience in social media management and content creation.
Reporting Structure: The intern will report directly to the Social Media Manager and work closely with cross-functional teams, including design, marketing, and business development.
Work Arrangement: This is an on-site, full-time internship with the possibility of extension or conversion to a full-time position upon completion.
Growth Opportunities:
- Gain valuable experience in social media management and content creation within the travel industry
- Work with a global team and gain exposure to different cultures and markets
- Potential for full-time employment upon completion of the internship
- Opportunity to contribute to high-impact projects and campaigns
ASSUMPTION: This internship offers a unique opportunity for candidates to gain hands-on experience in social media management and content creation while working with a global team in a dynamic, fast-paced environment.
🌍 Location & Work Environment
Office Type: Klook's Shenzhen office is located in the TianAn Technology Pioneer Park, offering a modern and collaborative work environment.
Office Location(s): 32 Hollywood Rd, Central, Hong Kong; 71 Robinson Road, #06-03, Singapore; TianAn Technology Pioneer Park, Shenzhen, Futian District, CN; and other global locations
Geographic Context:
- Shenzhen is a major city in southern China, known for its vibrant tech industry and proximity to Hong Kong
- The city offers a mix of traditional Chinese culture and modern urban living, with numerous attractions, shopping, and dining options
- Shenzhen has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours per week), Monday to Friday, with occasional weekend work as needed
ASSUMPTION: Shenzhen offers a dynamic and multicultural work environment, with numerous opportunities for interns to explore and engage with the local community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and relevant team members
- Background check and offer extension
Key Assessment Areas:
- Cultural fit and alignment with Klook's values
- Communication skills and ability to work well in a team environment
- Problem-solving skills and ability to work independently
- Creativity and ability to generate innovative content ideas
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Klook's brand and values in your application materials
- Prepare examples of your previous social media management or content creation work to showcase during the interview
ATS Keywords: Social Media Management, Content Creation, Writing, Aesthetic Sense, Critical Thinking, Design Tools, Travel Industry Knowledge
ASSUMPTION: Klook's application process is designed to assess candidates' skills, cultural fit, and potential to contribute to the company's mission and values.
🛠️ Tools & Technologies
- Social media platforms (e.g., WeChat, Weibo, Instagram, Facebook)
- Design tools (e.g., Photoshop, Canva)
- Project management tools (e.g., Asana, Trello)
- Content creation and scheduling tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with these tools is preferred but not required. Candidates will receive training and support to help them become proficient in using these tools.
👔 Cultural Fit Considerations
Company Values:
- Customer First
- Push Boundaries
- Critical Thinking
- Build for Scale
- Less is More
- Win as One
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and continuous improvement
Self-Assessment Questions:
- How do you align with Klook's core values, particularly 'Customer First' and 'Push Boundaries'?
- How comfortable are you working in a fast-paced, dynamic environment with a global team?
- How do you approach generating innovative content ideas and staying up-to-date with social media trends?
ASSUMPTION: Klook values candidates who demonstrate a strong understanding of the company's mission, values, and work style, as well as a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple social media accounts and ensuring consistent branding across platforms
- Keeping up with the fast-paced nature of social media and adapting content strategies accordingly
- Balancing the demands of multiple projects and deadlines
- Working with a global team and navigating different time zones and cultural norms
ASSUMPTION: These challenges can be overcome through strong communication, organization, and time management skills, as well as a willingness to learn and adapt in a dynamic environment.
📈 Similar Roles Comparison
- Unlike other social media management roles, this internship offers the opportunity to work with a global team and gain exposure to multiple markets and cultures
- Klook's focus on experiences and local attractions sets it apart from other travel tech companies, offering interns a unique perspective on the industry
- This role provides a clear career path for growth within the marketing and communications department, with opportunities for full-time employment upon completion of the internship
ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to other opportunities in the industry.
📝 Sample Projects
- Developing a social media content calendar for a quarterly campaign
- Creating and scheduling posts for Klook's official WeChat and Weibo accounts
- Analyzing social media performance metrics and generating reports for stakeholders
ASSUMPTION: These projects are designed to give interns hands-on experience in social media management and content creation, while also contributing to Klook's overall marketing and communications strategy.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and communications strategy for Klook?
- What opportunities are there for growth and professional development within the marketing and communications department?
- How does Klook support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- How does Klook foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your previous social media management or content creation work to showcase during the interview
- Follow up with the Klook HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
