📌 Core Information
🔹 Job Title: Intern Trade Marketing OffTrade
🔹 Company: AB InBev
🔹 Location: Breda, Noord-Brabant, Netherlands
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: Entry Level (Intern)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Activating AB InBev brands in Dutch supermarkets through visibility, experience, and quality programs
- Collaborating with various teams to tackle marketing challenges
- Gaining retail market experience and professional development
- Working in an energetic and dynamic environment with a focus on initiative and creativity
ASSUMPTION: This internship is designed to provide hands-on experience in trade marketing within the FMCG industry, with a focus on the beer category.
📋 Key Responsibilities
✅ Supporting the Trade Marketing Off-Trade department in activating brands in Dutch supermarkets
✅ Analyzing activation effectiveness and providing recommendations
✅ Maintaining contact with account managers and monitoring activations
✅ Registering and planning activations, as well as supporting projects such as salestools, coolers, and sustainable displays
✅ Responding to client requests
ASSUMPTION: The responsibilities listed are typical for an internship in trade marketing and may vary depending on the specific needs of the department.
🎯 Required Qualifications
Education: Pursuing or have completed a HBO or WO degree
Experience: No formal work experience required, but relevant coursework or projects are a plus
Required Skills:
- Analytical thinking
- Proficient in Excel and PowerPoint
- Creativity and attention to detail
- Structured work approach
- Customer contact experience
Preferred Skills:
- Knowledge of the FMCG industry and beer category
- Fluency in Dutch and English
- Availability to work at least four days a week
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have strong communication skills and be able to work independently and in a team setting.
💰 Compensation & Benefits
Salary Range: This position is paid. The exact salary is not specified, but for an internship in the Netherlands, the minimum wage for an intern is €444.50 gross per month (as of 2023). However, AB InBev is a large, multinational company, so the salary may be higher.
Benefits:
- Intensive guidance and support during the internship
- Flexible working hours and a casual dress code
- On-site location within walking distance of Breda's central station
Working Hours: Full-time (40 hours per week), with a flexible schedule
ASSUMPTION: While not explicitly stated, it is assumed that the internship will last for a set period, such as three to six months, and that the working hours may be adjusted to accommodate the intern's academic schedule.
📌 Applicant Insights
🔍 Company Context
Industry: AB InBev operates in the manufacturing industry, specifically in the production and sale of beer and other beverages. The company is a global leader in the beer industry, with a portfolio of over 500 brands.
Company Size: AB InBev is a large company with over 10,000 employees worldwide. This size offers opportunities for growth and exposure to diverse teams and projects.
Founded: The company was founded in 1366 as the Den Hoorn brewery in Leuven, Belgium. It has since grown into a multinational corporation with a rich brewing heritage.
Company Description:
- AB InBev is committed to building great brands that stand the test of time and brewing the best beers using the finest ingredients
- The company is dedicated to serving up new ways to meet life's moments, moving the industry forward, and making a meaningful impact in the world
- AB InBev is committed to sustainability and social responsibility, with initiatives focused on water stewardship, responsible drinking, and community impact
Company Specialties:
- Beer production and sales
- Premium drinks
- Marketing
- Innovation
- Sustainability
- Social responsibility
- Brand management
- Consumer goods
- E-commerce
Company Website: http://www.ab-inbev.com/
ASSUMPTION: AB InBev's global presence and diverse portfolio of brands offer interns the opportunity to gain experience in various aspects of the business and work with international teams.
📊 Role Analysis
Career Level: This internship is an entry-level position designed for students pursuing a HBO or WO degree. It provides an opportunity to gain practical experience in trade marketing and retail.
Reporting Structure: The intern will report directly to the Trade Marketing Off-Trade department and work closely with various teams within the company.
Work Arrangement: This is an on-site internship, with the option to work up to four days a week. The working hours are flexible and can be adjusted to accommodate the intern's academic schedule.
Growth Opportunities:
- Potential full-time employment after the internship, depending on performance and business needs
- Exposure to various aspects of the business and the opportunity to work on diverse projects
- The chance to develop professional skills and gain experience in a dynamic and energetic work environment
ASSUMPTION: While not explicitly stated, it is assumed that AB InBev offers opportunities for growth and development, both within the internship and potentially beyond.
🌍 Location & Work Environment
Office Type: AB InBev's Breda office is a modern, on-site location with a casual dress code and a flexible work environment.
Office Location(s): Ceresstraat 1, Breda, North Brabant, Netherlands
Geographic Context:
- Breda is a city in the province of Noord-Brabant, in the south of the Netherlands
- The city is known for its historic city center, museums, and cultural events
- Breda is well-connected by public transportation, with a central train station and easy access to highways
Work Schedule: Full-time (40 hours per week), with a flexible schedule that can be adjusted to accommodate the intern's academic schedule
ASSUMPTION: The work environment at AB InBev is dynamic, energetic, and focused on initiative and creativity. The company offers a supportive and inclusive culture that values diversity and encourages professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the AB InBev careers website
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the Trade Marketing Off-Trade department to discuss the role and answer questions
- Background check and reference check (if applicable)
Key Assessment Areas:
- Analytical thinking and problem-solving skills
- Creativity and attention to detail
- Communication and interpersonal skills
- Customer focus and client management
- Adaptability and initiative
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the FMCG industry and AB InBev's brands
- Showcase your creativity and attention to detail through relevant projects or examples
- Prepare questions to ask the interviewer about the role, the department, or the company
ATS Keywords: Trade Marketing, Off-Trade, Retail, Supermarkets, POS, Campaigns, Quality Programs, Analytical Thinking, Excel, PowerPoint, Creativity, Attention to Detail, Customer Contact
ASSUMPTION: The application process for this internship may vary depending on the specific needs of the department and the company's hiring practices. It is essential to follow the application instructions provided on the AB InBev careers website.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: The tools and technologies required for this internship may vary depending on the specific needs of the department and the company's standard practices.
👔 Cultural Fit Considerations
Company Values:
- Dream Big
- Pursue Excellence
- Build a Better World
- Partner to Win
- One Team
Work Style:
- Dynamic and energetic work environment
- Focus on initiative and creativity
- Collaborative and supportive team culture
- Flexible and adaptable work schedule
Self-Assessment Questions:
- Do I have a strong analytical mindset and the ability to think critically?
- Am I comfortable working in a dynamic and energetic environment, with a focus on initiative and creativity?
- Do I have strong communication and interpersonal skills, with the ability to work effectively in a team?
- Am I adaptable and able to adjust to a flexible work schedule?
ASSUMPTION: AB InBev values diversity and inclusion, and encourages applicants from all backgrounds to apply. The company seeks candidates who align with its core values and are eager to contribute to its mission and vision.
⚠️ Potential Challenges
- The internship may require working on weekends or evenings to support retail events or activations
- The role may involve working with tight deadlines and managing multiple projects simultaneously
- The intern may need to travel to different locations within the Netherlands to support activations or attend meetings
- The company's large size and global presence may result in a fast-paced and sometimes overwhelming work environment
ASSUMPTION: While AB InBev offers a supportive and inclusive work environment, the internship may present challenges that require adaptability and resilience.
📈 Similar Roles Comparison
- This internship focuses specifically on trade marketing within the off-trade channel, while similar roles may focus on on-trade marketing, digital marketing, or other aspects of the business
- AB InBev's global presence and diverse portfolio of brands offer interns the opportunity to gain experience in various aspects of the business and work with international teams
- This internship is designed to provide practical experience in trade marketing and retail, with the potential for growth and development within the company
ASSUMPTION: While this internship shares similarities with other marketing roles, it is unique in its focus on trade marketing within the off-trade channel and the opportunity to work with a global leader in the beer industry.
📝 Sample Projects
- Developing and implementing a POS campaign to increase brand visibility in supermarkets
- Analyzing activation effectiveness and providing data-driven recommendations to improve future campaigns
- Supporting the development and launch of a new product or brand within the AB InBev portfolio
ASSUMPTION: The projects listed are examples of the types of initiatives an intern in this role might work on. The specific projects will depend on the department's needs and the company's priorities at the time of the internship.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the broader marketing strategy for AB InBev's brands?
- What opportunities are there for growth and development within the company after the internship?
- How does AB InBev support the professional development of its interns?
- What is the typical work schedule for this role, and how flexible is it?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and your commitment to success in the internship.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AB InBev careers website
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching AB InBev's brands, the FMCG industry, and the role of trade marketing in the company's success
- Prepare questions to ask the interviewer about the role, the department, or the company
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
