Internal Communications Manager, Marketing

📌 Core Information

🔹 Job Title: Internal Communications Manager, Marketing

🔹 Company: Atlanta Botanical Garden Inc

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: On-site

🔹 Category: 📣 Marketing Communications (MarCom), 👔 Marketing Internships & Entry-Level

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing internal communications strategies
• Connecting and informing 350+ employees across two Garden locations
• Strengthening the Garden’s brand through defined communications processes
• Working collaboratively with leadership and staff

ASSUMPTION: This position likely requires strong project management skills and an understanding of non-profit communication dynamics, given the organization's mission and complexity.

📋 Key Responsibilities

✅ Develop and implement internal communication strategies

✅ Collaborate across Marketing, Human Resources, and IT to launch an Intranet platform

✅ Create and refine internal processes for effective communication

✅ Collaborate with internal teams to address communication needs

✅ Establish feedback mechanisms to improve communication strategies

✅ Create content for communication platforms

✅ Collaborate with Conservation, Horticulture, and Programs teams

✅ Contribute to Human Resources initiatives to foster a positive culture

ASSUMPTION: The role seems to expect proactive engagement with various departments, indicating a need for high interpersonal and organizational skills.

🎯 Required Qualifications

Education: Four-year degree in public relations, marketing, communications, or a related field

Experience: Minimum five years of professional experience in internal communications

Required Skills:

• Strategic thinking
• Collaborative problem-solving
• Strong interpersonal skills

Preferred Skills:

• Experience with cross-department collaboration
• Effective writing and communication skills across multiple channels

ASSUMPTION: A diverse set of soft and technical skills is vital due to the multi-disciplinary engagement required in this role.

💰 Compensation & Benefits

Salary Range: Not specified; likely competitive within the non-profit industry

Benefits:

• Health insurance options
• Professional development opportunities
• Participate in impactful conservation initiatives

Working Hours: 40 hours per week, with possible flexibility for event coverage

ASSUMPTION: Given the non-profit environment, benefits might emphasize personal growth and environmental engagement over high financial incentives.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations

Company Size: 201-500 employees, offering a close-knit working environment with opportunities for cross-department interaction

Founded: 1976, with a longstanding reputation in conservation and education

Company Description:

• Establishes the Garden as a cultural icon in Atlanta
• Hosts events and educational programs
• Supports conservation and enjoyment of plant life

Company Specialties:

• Plant collections and displays
• Research and conservation efforts
• Hosting events and educational activities

Company Website: http://atlantabg.org

ASSUMPTION: The emphasis on education and conservation highlights potential alignment with personal values for candidates passionate about environmental stewardship.

📊 Role Analysis

Career Level: Mid-level management, suitable for candidates looking to transition to strategic roles

Reporting Structure: Reports to VP of Marketing and has dotted-line reporting to VP, Human Resources

Work Arrangement: On-site, facilitating direct communication and collaboration within teams

Growth Opportunities:

• Expand strategic communication skills
• Lead cross-functional initiatives
• Develop within a recognizable non-profit

ASSUMPTION: This position provides a growth pathway into leadership roles, particularly in non-profit communications.

🌍 Location & Work Environment

Office Type: Office-based in botanical garden settings

Office Location(s): 1345 Piedmont Avenue NE, Atlanta, GA 30309, US

Geographic Context:

• Situated in a cultural hub with natural surroundings
• Close access to major transportation networks
• Centers of educational and environmental activity

Work Schedule: Predominantly Monday to Friday, with potential flexibility for events

ASSUMPTION: The role likely entails a dynamic environment with occasional off-hour responsibilities during events.

💼 Interview & Application Insights

Typical Process:

• Submission of resume and cover letter
• Initial phone screening
• In-person or virtual interview

Key Assessment Areas:

• Strategic thinking skills
• Communication effectiveness
• Experience in internal communication strategies

Application Tips:

• Highlight experience with internal communication tools
• Showcase strategic initiatives you've led
• Emphasize alignment with the Garden’s mission and values

ATS Keywords: Strategic communication, internal communication, nonprofit, project leadership

ASSUMPTION: Demonstrating a passion for conservation and experience in nonprofit communications will be advantageous during the interview process.

🛠️ Tools & Technologies

• Intranet platforms
• Digital communication tools (e.g., Slack, MS Teams)
• Content management systems

ASSUMPTION: Familiarity with standard industry communication tools and platforms will be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Conservation
• Excellence
• Inspiration

Work Style:

• Collaborative and inclusive
• Mission-driven approach
• Open communication culture

Self-Assessment Questions:

• How do your values align with those of the Garden?
• What experience do you have in non-profit communications?
• How do you handle collaborative projects with multiple stakeholders?

ASSUMPTION: Candidates should embody a strong sense of mission alignment and teamwork to fit well within the Garden’s culture.

⚠️ Potential Challenges

• Balancing diverse departmental communication needs
• Integrating new technologies across the organization
• Navigating a dynamic nonprofit environment
• Maintaining engagement across multiple locations

ASSUMPTION: The role will involve addressing challenges that arise from interdepartmental coordination and technology adoption.

📈 Similar Roles Comparison

• Comparison with traditional marketing roles may show increased focus on internal strategies
• Unlike external communication roles, this focuses more on organizational engagement
• Offers a mix of strategic oversight and hands-on communication planning

ASSUMPTION: This role requires a balance between creative communication and strategic leadership, differing from purely external marketing positions.

📝 Sample Projects

• Developing a comprehensive internal newsletter
• Launching a new Intranet platform
• Organizing internal workshops focusing on brand values

ASSUMPTION: Projects tend to emphasize communications strategy and employee engagement.

❓ Key Questions to Ask During Interview

• How does the Garden measure the success of its internal communication strategies?
• What are the primary challenges faced by the communication department?
• How frequently are internal communication tools and strategies evaluated?
• What support is provided for professional development?
• How does the role contribute to the Garden's overall mission?

ASSUMPTION: Asking targeted questions about communication effectiveness and career growth opportunities will provide a deeper understanding of the role’s challenges and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience in strategic communication
• Include a cover letter explaining your passion for non-profit work
• Prepare for initial screening and in-depth interviews
• Follow up with a thank you note after interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.