Internal Social Media Specialist

📌 Core Information

🔹 Job Title: Internal Social Media Specialist

🔹 Company: CMA CGM

🔹 Location: Marseille, Provence-Alpes-Côte d’Azur, France

🔹 Job Type: On-site, Full-time

🔹 Category: Transportation, Logistics, Supply Chain and Storage

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving the internal social media platform, MySociable, to boost employee engagement and communication
• Creating and executing internal social media strategies for both white- and blue-collar populations
• Cross-functional collaboration to ensure consistent messaging and align initiatives across the organization
• Training and user support to ensure smooth adoption and navigation of the platform
• Designing and launching global engagement campaigns to foster a positive, respectful communication culture

ASSUMPTION: This role requires a high level of self-motivation, adaptability, and strong communication skills to effectively engage employees across diverse global teams.

📋 Key Responsibilities

✅ Strategy development: create and execute internal social media strategies to boost employee engagement and communication, with a focus on both white- and blue-collar populations. Build and manage a strong editorial calendar.

✅ Content creation: develop and publish engaging content such as company news, updates, employee spotlights, and informal highlights like social events. Produce weekly global newsletters in coordination with regional heads of communication and functional leads.

✅ Cross-functional collaboration: work closely with other departments to ensure consistent messaging and align initiatives across the organization.

✅ Training and user support: provide guidance and training to employees on how to use the platform effectively, ensuring smooth adoption and navigation.

✅ Community engagement: design and launch global engagement campaigns (e.g. World Days, internal projects, HR initiatives). Foster a positive, respectful communication culture by moderating discussions and responding to employee interactions.

✅ Analytics and continuous improvement: monitor platform analytics to identify what content drives engagement. Collect user feedback to improve the platform experience and refine communication approaches.

ASSUMPTION: This role may require occasional work outside of regular hours to manage global campaigns and respond to employee interactions in different time zones.

🎯 Required Qualifications

Education: Master’s degree in Communication

Experience: 3 to 5 years of experience in internal communication, digital communication, or cross-functional project roles, ideally within complex and multicultural environments.

Required Skills:

• Strong communication skills in English, both written and spoken
• Ability to create short, visual, and impactful content tailored to diverse audiences
• Organizational skills and a service-oriented mindset
• Agile, solution-oriented approach

Preferred Skills:

• Fluency in additional languages
• Experience with internal social media platforms
• Background in project management

ASSUMPTION: Candidates with experience in logistics or supply chain industries may have an advantage in understanding the specific needs and challenges of this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated, based on industry standards for similar roles in France)

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on CMA CGM services
• Opportunities for professional development and career growth

Working Hours: Full-time, 40 hours per week. Occasional work outside of regular hours may be required.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: CMA CGM operates in the transportation, logistics, supply chain, and storage industry, with a focus on sea, land, air, and logistics solutions.

Company Size: CMA CGM is a large organization with over 10,000 employees, providing ample opportunities for collaboration and growth.

Founded: CMA CGM was founded in 1978 and has since grown into a global player in its industry.

Company Description:

• The CMA CGM Group is a global player in sea, land, air, and logistics solutions, true to its corporate Purpose, “We imagine better ways to serve a world in motion.”
• Present in 177 countries, it employs 160,000 people, of which nearly 6,000 in Marseilles where its head office is located.
• The world's 3rd largest shipping company, CMA CGM serves more than 420 ports across 5 continents with a fleet of over 650 vessels.

Company Specialties:

• Container Shipping
• Transport
• Logistics
• Maritime
• Intermodal
• Door-to-door
• and Media

Company Website: http://www.cma-cgm.com

ASSUMPTION: CMA CGM's extensive global presence and diverse workforce offer unique opportunities for professional growth and exposure to various cultures.

📊 Role Analysis

Career Level: This role is at the mid-level of the career ladder, offering opportunities for growth and advancement within the organization.

Reporting Structure: The Internal Social Media Specialist will report directly to the Head of Internal Communication and work closely with regional heads of communication and functional leads.

Work Arrangement: This role is on-site, with occasional remote work possible for specific projects or tasks.

Growth Opportunities:

• Advancement to a senior role within the internal communication team
• Expansion into related fields, such as external communication or marketing
• Opportunities to work on global projects and gain international experience

ASSUMPTION: The success in this role will depend on the candidate's ability to build strong relationships with stakeholders across the organization and adapt to the dynamic nature of internal communication.

🌍 Location & Work Environment

Office Type: The CMA CGM headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Marseille, Provence-Alpes-Côte d’Azur, France

Geographic Context:

• Marseille is the second-largest city in France and the capital of the Provence-Alpes-Côte d’Azur region
• The city is known for its vibrant cultural scene, historic architecture, and Mediterranean climate
• Marseille is a major hub for the shipping and logistics industries

Work Schedule: The work schedule is primarily Monday to Friday, with occasional work outside of regular hours required for global campaigns and employee interactions.

ASSUMPTION: Living in or near Marseille may provide opportunities for networking and socializing with colleagues outside of work hours.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Communication skills and ability to create engaging content
• Understanding of internal communication strategies and best practices
• Adaptability and cultural sensitivity
• Problem-solving skills and ability to work independently

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your content creation and communication strategies
• Research CMA CGM's corporate culture and values to demonstrate your fit with the organization

ATS Keywords: Internal Communication, Digital Communication, Content Creation, Cross-Functional Collaboration, Training, Community Engagement, Analytics, Editorial Calendar Management, Employee Engagement, Project Management, Multicultural Environments, Service-Oriented Mindset, Visual Content Creation, Fluency in English, Organizational Skills, Agile Approach

ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's practical skills and problem-solving abilities.

🛠️ Tools & Technologies

• Internal social media platform, MySociable
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)
• Analytics tools (e.g., Google Analytics, social media analytics platforms)

ASSUMPTION: Familiarity with relevant tools and technologies is preferred, but not always required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Expertise
• Responsibility
• Innovation
• Performance

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you ensure your communication strategies are inclusive and engaging for diverse audiences?
• Can you provide an example of a time when you had to adapt your communication approach to suit a specific cultural context?
• How do you prioritize and manage multiple projects and deadlines in a dynamic work environment?

ASSUMPTION: CMA CGM values diversity and inclusion, and candidates who can demonstrate their ability to work effectively with people from different backgrounds and cultures will be well-suited to this role.

⚠️ Potential Challenges

• Managing global campaigns and employee interactions across different time zones
• Balancing the needs and priorities of various stakeholders within the organization
• Keeping up with the fast-paced and ever-changing nature of internal communication
• Ensuring consistent messaging and branding across multiple platforms and channels

ASSUMPTION: The successful candidate will be able to navigate these challenges by leveraging strong communication skills, adaptability, and a service-oriented mindset.

📈 Similar Roles Comparison

• Unlike external social media roles, this position focuses primarily on internal communication and engagement
• This role requires a strong understanding of both white- and blue-collar employee populations and their unique communication needs
• Career progression may involve moving into external communication or marketing roles within the organization

ASSUMPTION: Candidates with experience in internal communication or related fields may find this role to be a good fit for their career goals.

📝 Sample Projects

• Developing and executing a global campaign to celebrate the company's anniversary
• Creating engaging content to highlight employee achievements and milestones
• Launching a weekly newsletter to keep employees informed about company news and initiatives

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader internal communication strategy for the organization?
• Can you describe the team structure and how this role will collaborate with other departments?
• What are the most significant challenges facing the internal communication team currently, and how can this role help address them?
• How does CMA CGM support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates the candidate's interest in and understanding of the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your content creation and communication strategies
• Research CMA CGM's corporate culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.