International Campaign Marketing Manager
AlphaSense📌 Core Information
🔹 Job Title: International Campaign Marketing Manager
🔹 Company: AlphaSense
🔹 Location: Remote (London-based)
🔹 Job Type: Contract (6-month maternity cover)
🔹 Category: 👔 Marketing Internships & Entry-Level
📌 Essential Job Details
🚀 Job Overview
AlphaSense is seeking an agile marketing professional to drive awareness, interest, and adoption in key industry verticals across EMEA and APAC regions. This 6-month maternity cover role focuses on creating and implementing demand generation strategies to drive sales revenue in international markets. The position requires cross-functional collaboration and will be based in London, reporting to the International Marketing Director.
ASSUMPTION: While the job is categorized under "Marketing Internships & Entry-Level," the requirements indicate this is a mid-level position requiring significant experience, so this appears to be a categorization error in the original listing.
📋 Key Responsibilities
- ✅ Partner with regional sales teams to align marketing and sales goals while enabling sales success
- ✅ Support demand generation campaigns in international markets in coordination with global marketing teams
- ✅ Localize campaign assets for international markets, including content, messaging, and creative
- ✅ Manage integrated campaign execution and planning, identifying appropriate marketing channels and partnerships
- ✅ Support regional field marketing strategy and execute conferences, tradeshows, and customer events
- ✅ Manage regional webinars from strategy to execution while leveraging global best practices
- ✅ Measure, track, and report on activity effectiveness and provide recommendations for future initiatives
- ✅ Partner with Strategic Marketing to identify and engage regional-specific influencers
- ✅ Participate in various company initiatives and projects as needed
🎯 Required Qualifications
Education: Bachelor's degree or higher
Experience: 5+ years in marketing roles, preferably in B2B SaaS
Skills:
- Experience creating and executing demand generation campaigns
- Content production across various channels (email, blog, website, newsletter)
- Strong project management and collaboration abilities
- Ability to build collaborative relationships with sales organizations
- Understanding of marketing and sales funnel dynamics
- Familiarity with marketing technologies (Marketo, Salesforce, Outreach, ON24)
- Excellent verbal and written communication skills
- Proficiency with GSuite and Zoom
- Understanding of marketing elements and market research methods
- Organization and attention to detail
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As this is a 6-month contract position, it likely does not include the full benefits package offered to permanent employees. Contract marketing manager positions in London typically offer competitive daily or monthly rates, reflecting the specialized skills required and the temporary nature of the engagement.
📌 Applicant Insights
🔍 Company Context
Industry Position: AlphaSense is a leader in AI-powered market intelligence and search, providing sophisticated companies with tools to remove uncertainty from decision-making. Their platform contains equity research, company filings, event transcripts, expert calls, news, trade journals, and clients' research content. In 2024, AlphaSense acquired Tegus, expanding their capabilities and content offerings.
Company Size: Over 2,000 employees globally with offices across the U.S., U.K., Finland, India, Singapore, Canada, and Ireland
Company Stage: Established growth company founded in 2011, serving over 4,000 enterprise customers including a majority of the S&P 500
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the International Marketing Director
Team Size/Composition: Not specified
Growth Opportunities: Not specified for this contract role
ASSUMPTION: This contract position could potentially lead to permanent opportunities for candidates who excel, though this is not explicitly stated. The international scope provides exposure to diverse markets which could enhance a marketing professional's portfolio and future career prospects.
🌍 Location & Work Environment
Office Type: Located in London (specific work arrangement not specified)
Geographic Context: London is a major global business hub with a vibrant marketing industry and significant presence of financial and technology firms
Work Schedule: Not specified
Regional Considerations: Role involves working with EMEA and APAC regions, requiring awareness of diverse business cultures and potentially accommodating different time zones
ASSUMPTION: While the job is listed as "Remote," the description specifically states "This role will be located in London," suggesting this is an office-based position or possibly a hybrid arrangement based in London.
💼 Interview & Application Insights
Typical Process: B2B SaaS companies typically conduct multiple interview rounds including initial screening, marketing skills assessment, and meetings with key stakeholders (marketing director, regional sales leadership)
Key Assessment Areas: Campaign management experience, international marketing knowledge, cross-functional collaboration skills, understanding of demand generation metrics, adaptability to different regional markets
Application Tips: Highlight experience with international campaigns, demonstrate measurable results from previous demand generation activities, showcase examples of successful sales-marketing alignment
ATS Keywords: demand generation, campaign management, B2B marketing, field marketing, marketing automation, webinar management, pipeline contribution, international marketing
ASSUMPTION: These insights are based on standard B2B SaaS marketing recruitment practices and are not explicitly stated in the job description.
🛠️ Tools & Technologies
- Marketing Automation: Marketo
- CRM: Salesforce
- Sales Engagement: Outreach
- Webinar Platform: ON24
- Collaboration Tools: GSuite, Zoom
ASSUMPTION: The job listing mentions these tools as a plus, suggesting the company uses these platforms but may consider candidates with experience in equivalent systems.
👔 Cultural Fit Considerations
Company Values: Equal opportunity, respect for all individuals, non-discrimination, reasonable accommodation for protected disabilities
Work Style: Fast-paced environment, high growth company, cross-functional collaboration, ability to multitask and prioritize
Self-Assessment: Candidates should consider their comfort working in a rapidly evolving environment, ability to partner effectively with sales teams, and capacity to manage multiple international campaigns simultaneously
ASSUMPTION: Based on the company description and role requirements, AlphaSense appears to value innovation, collaboration, and agility in a fast-growth environment.
⚠️ Potential Challenges
- Temporary nature of the contract (6-month maternity cover) may limit long-term planning and impact
- Managing campaigns across different regions (EMEA and APAC) may involve navigating cultural differences and time zones
- Balancing local relevance with global marketing objectives and best practices
- Managing stakeholder expectations across multiple regional sales teams
ASSUMPTION: These challenges are inferred from the international nature of the role and the contract duration mentioned in the job description.
📈 Similar Roles Comparison
This role combines elements of several specialized marketing functions:
- Compared to a Regional Marketing Manager, this role has a stronger focus on campaign execution rather than strategy development
- Unlike a Field Marketing Manager who primarily focuses on events, this role balances digital campaigns with event support
- While overlapping with a Demand Generation Manager, this position has a specific international focus requiring cultural adaptation of marketing assets
ASSUMPTION: This comparison is based on standard marketing role structures in B2B SaaS companies.
📝 Sample Projects
- Localizing a global webinar series for EMEA financial services prospects, including regional speaker selection and content adaptation
- Developing an integrated campaign targeting APAC corporate legal departments, leveraging digital channels and regional partnerships
- Creating a measurement framework to evaluate the effectiveness of field marketing activities across international regions
- Collaborating with regional sales teams to develop targeted content that addresses specific vertical-based pain points
ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job description and typical activities for international marketing roles.
❓ Key Questions to Ask During Interview
- What are the key marketing priorities for the EMEA and APAC regions during the 6-month contract period?
- How do you measure marketing success across different international regions with varying market maturity?
- What is the relationship between global marketing strategy and regional execution? How much autonomy do regional teams have?
- What are the most significant challenges the team has faced in adapting global campaigns for international markets?
- How does the marketing team collaborate with regional sales to ensure campaign effectiveness?
ASSUMPTION: These questions are suggested based on the international nature of the role and would help candidates better understand expectations and working dynamics.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Review your marketing experience, particularly highlighting any international campaign management, demand generation, and cross-functional collaboration with sales teams
- Update your resume to include relevant keywords: international marketing, campaign management, demand generation, field marketing, sales enablement, webinar management
- Prepare concrete examples of successful marketing campaigns you've managed, with metrics demonstrating their impact on pipeline and revenue
- Research AlphaSense's recent developments, particularly regarding their acquisition of Tegus in 2024, to demonstrate company knowledge
- Assess your availability for a 6-month contract position and prepare to discuss your ability to make an impact within this timeframe
- Visit the official AlphaSense careers page to submit your application and verify the legitimacy of the job posting (as mentioned in their anti-scam notice)