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International Marketing Manager

eBay
Full-time
Remote
Worldwide

πŸ“Œ Core Information

πŸ”Ή Job Title: International Marketing Manager

πŸ”Ή Company: eBay

πŸ”Ή Location: Remote Illinois

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 25, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and driving comprehensive international marketing strategies
  • Collaborating with various partners and teams to align strategies and tactics
  • Establishing relationships with international expansion business leads and global market leads
  • Coordinating with cross-functional teams for cohesive messaging and branding
  • Monitoring performance and analyzing results to refine strategies and improve outcomes

ASSUMPTION: This role requires a high level of collaboration and cross-functional teamwork, as well as strong analytical skills to interpret data and make informed decisions.

πŸ“‹ Key Responsibilities

βœ… Develop and implement strategies in close collaboration with marketing channel leads to support business expansion goals

βœ… Collaborate with various partners and teams to align strategies, tactics, and execution go-to-market plans across all channels

βœ… Establish relationships with and serve as the primary marketing point of contact to international expansion business, technology, and product leads, as well as global market leads, ensuring alignment and successful integration of marketing efforts

βœ… Coordinate with cross-functional teams, including Design and Copywriting, to ensure cohesive messaging and branding across all global markets and initiatives

βœ… Coordinate all vital services and resources, including localization services, needed to successfully implement marketing strategies and campaigns

βœ… Partner closely with marketing channel leads to run budgets and resources effectively to enhance return on investment and achieve goals

βœ… Stay up-to-date with industry trends, competitive landscape, and global market developments

βœ… Monitor performance, gather feedback, and analyze results to refine strategies and improve outcomes, as well as prepare and present regular reports on international marketing performance to partners and leadership

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to coordinate multiple teams and initiatives.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or relevant experience

Experience: Minimum of 5 years of experience in global marketing with a proven track record of successful market expansion

Required Skills:

  • Strong understanding of global market dynamics and cultural considerations
  • Excellent communication and collaboration skills
  • Analytical approach in interpreting data and making informed decisions
  • Ability to adjust quickly when priorities shift with a flexible and open attitude
  • Ability to prioritize effectively, highly organized, and detail-oriented
  • Proficiency in digital marketing tools and platforms

Preferred Skills:

  • Experience handling budgets and resources efficiently
  • Ability to travel internationally as needed

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the position and the need to collaborate with international teams.

πŸ’° Compensation & Benefits

Salary Range: $70,000 - $120,700 per year (based on provided information)

Benefits:

  • Medical
  • Financial
  • Paid Time Off
  • Parental Leave
  • Target Bonus
  • Restricted Stock Units (as applicable)

Working Hours: Full-time, with flexibility for international collaboration

ASSUMPTION: The salary range provided is an estimate based on the information given and may vary depending on factors such as location, skills, and experience. The total compensation package may also include other elements, such as a 401(k) plan and various paid time off benefits.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: eBay operates in the e-commerce industry, connecting millions of sellers and buyers in more than 190 markets around the world.

Company Size: eBay has 10,001+ employees, making it a large enterprise with significant resources and opportunities for career growth.

Founded: eBay was founded in 1995 and has since grown into a global e-commerce leader.

Company Description:

  • eBay creates pathways to connect millions of sellers and buyers globally
  • The company's technology empowers customers, providing opportunities for growth and success
  • eBay's work has a ripple effect, creating waves of change for customers, the company, communities, and the planet

Company Specialties:

  • e-commerce
  • retail
  • internet
  • and technology

Company Website: https://www.ebayinc.com/

ASSUMPTION: eBay's large size and global presence offer applicants the opportunity to work on diverse projects and collaborate with teams from various backgrounds.

πŸ“Š Role Analysis

Career Level: This role is at the mid to senior level, requiring a significant amount of experience and expertise in global marketing.

Reporting Structure: The International Marketing Manager reports directly to the Director of Buyer Marketing and collaborates with various partners and teams across the organization.

Work Arrangement: This role is remote-friendly, with flexibility for international collaboration and travel as needed.

Growth Opportunities:

  • Potential to expand into new global markets and drive business growth
  • Opportunities to work on high-impact projects and initiatives
  • Chance to develop leadership skills through cross-functional team collaboration

ASSUMPTION: Given eBay's large size and global presence, there may be opportunities for career progression within the company or across different business units.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from home or other locations as needed

Office Location(s): Remote Illinois

Geographic Context:

  • Illinois is a midwestern state in the United States, with a diverse economy and a large tech industry
  • The remote work arrangement allows for flexibility and the ability to work from various locations
  • eBay's global presence enables collaboration with teams and partners across different time zones

Work Schedule: Full-time, with flexibility for international collaboration and travel as needed

ASSUMPTION: The remote work arrangement may require applicants to have strong self-motivation and time management skills to succeed in this role.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Behavioral and skills-based interviews
  • Final round interviews with hiring managers or executive team members

Key Assessment Areas:

  • Global marketing experience and expertise
  • Cross-functional team collaboration skills
  • Analytical and problem-solving abilities
  • Adaptability and flexibility in a dynamic work environment

Application Tips:

  • Highlight relevant global marketing experience and achievements
  • Tailor your resume and cover letter to emphasize skills and experiences related to the key responsibilities of the role
  • Prepare for behavioral and skills-based interview questions that focus on your ability to collaborate, analyze data, and make strategic decisions

ATS Keywords: Global marketing, market expansion, cross-functional collaboration, data analysis, strategic planning, international business

ASSUMPTION: Given eBay's large size and global presence, the application and interview process may be more competitive and involve multiple rounds of interviews.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • Customer relationship management (CRM) software (e.g., Salesforce)
  • Project management tools (e.g., Asana, Trello)
  • Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project, but proficiency in digital marketing tools and platforms is required for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer obsession
  • Innovation
  • Integrity
  • Teamwork
  • Excellence

Work Style:

  • Collaborative and cross-functional
  • Data-driven and analytical
  • Adaptable and flexible
  • Results-oriented and focused on driving business growth

Self-Assessment Questions:

  • Do you thrive in a collaborative, cross-functional work environment?
  • Are you comfortable working with data and using it to make strategic decisions?
  • Can you adapt quickly to shifting priorities and changing market dynamics?

ASSUMPTION: eBay's large size and global presence may result in a more diverse and inclusive work environment, with opportunities to collaborate with teams from various backgrounds.

⚠️ Potential Challenges

  • Managing multiple stakeholders and priorities across global teams
  • Adapting to cultural differences and market-specific nuances
  • Balancing the need for strategic planning with the ability to pivot quickly when priorities change
  • Ensuring consistent branding and messaging across multiple global markets

ASSUMPTION: The global nature of this role may present unique challenges related to cultural differences, time zones, and market-specific requirements.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other international marketing roles in its focus on driving business expansion through strategic collaboration with various partners and teams
  • eBay's global presence and market leadership provide a unique opportunity to work on high-impact projects and initiatives
  • Career progression may involve moving into leadership roles or exploring opportunities within different business units

ASSUMPTION: Given eBay's large size and global presence, there may be opportunities for career progression within the company or across different business units.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new product or service in an international market
  • Conducting market research and analysis to identify growth opportunities in untapped markets
  • Collaborating with cross-functional teams to create localized marketing campaigns and materials

ASSUMPTION: The specific projects and initiatives may vary depending on the team and the market, but they will all require strong collaboration, analytical, and strategic planning skills.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the organization?
  • How does the company support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company ensure consistent branding and messaging across multiple global markets?
  • What are the most challenging aspects of working in a global marketing role at eBay?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help applicants better understand the role, the team, and the company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant global marketing experience and skills
  • Prepare for behavioral and skills-based interview questions that focus on your ability to collaborate, analyze data, and make strategic decisions
  • Research eBay's global presence and market leadership to demonstrate your understanding of the company and its business
  • Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.