🔹 Job Title: Internet Marketing Account Strategist (Local SEO)
🔹 Company: WebFX
🔹 Location: Cape Town, Western Cape, South Africa
🔹 Job Type: Full-time
🔹 Category: 🔍 SEO & Content Marketing, 👔 Marketing Internships & Entry-Level
As an Internet Marketing Account Strategist specializing in Local SEO at WebFX, you'll develop and implement local search strategies for mid-sized businesses. You'll work from the Cape Town office as part of a global team, optimizing clients' local online presence through various digital marketing tactics. This non-client-facing role involves creating data-driven local SEO campaigns that drive measurable business growth for clients worldwide.
ASSUMPTION: This role combines both strategic planning and tactical implementation of Local SEO since the responsibilities mention both strategy development and hands-on optimization tasks.
Education: Bachelor's Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems, or Statistics
Experience: Experience in SEO with a focus on local SEO strategies
Skills:
Salary Range: Negotiable, based on experience
Benefits:
ASSUMPTION: The salary is likely competitive for the Cape Town market given WebFX's emphasis on competitive base pay and additional financial benefits like profit-sharing and performance bonuses.
Industry Position: WebFX is a Google Premier Partner providing digital marketing solutions to mid-sized businesses globally.
Company Size: Growing company with global presence across multiple countries (including 6 US offices, Guatemala, and Cape Town).
Company Stage: Established growth company planning to double in size and become a publicly traded tech company by 2030.
ASSUMPTION: The company appears to be in a significant growth phase based on their mention of doubling in size in the past 5 years and projections to double again by 2030.
Career Level: Mid-level position requiring experience in SEO with local focus
Reporting Structure: Not specifically mentioned
Team Size/Composition: Part of a global team with members across 18+ countries
Growth Opportunities: Clear career progression path with merit-based promotional structure; 95% of promotions are internal
ASSUMPTION: This appears to be a mid-level position based on the required qualifications and responsibilities, though entry-level candidates with some SEO experience might also be considered given the job category includes "Entry-Level".
Office Type: In-office (Cape Town office location)
Geographic Context: Cape Town is a growing tech hub in South Africa with a developing digital marketing industry
Work Schedule:
Regional Considerations: WebFX is expanding their South African operations with plans to hire 50+ team members over the next 36 months
Office Location: Waterview CI, Century City, Cape Town, 7441, South Africa
Typical Process: Submit resume/CV in English to be considered
Key Assessment Areas: SEO knowledge, analytical skills, problem-solving abilities, communication skills
Application Tips: Highlight experience with local SEO strategies, knowledge of Google My Business, and proficiency with SEO tools
ATS Keywords: Local SEO, Google My Business, citation building, on-page optimization, SEMrush, Ahrefs, Moz, competitor analysis, analytics, search console
ASSUMPTION: These insights are based on standard digital marketing industry hiring practices and the specific skills mentioned in the job description.
ASSUMPTION: As a Local SEO specialist, knowledge of other local citation management tools and local business directories would be valuable though not explicitly mentioned in the listing.
Company Values: Emphasizes team culture, global inclusivity, professional growth, and giving back (through their FXBuilds program)
Work Style: Collaborative with focus on delivering measurable results for clients while maintaining work-life balance
Self-Assessment Questions:
ASSUMPTION: The company culture seems to emphasize community, professional growth, and work-life integration based on their description of benefits and company values.
ASSUMPTION: These potential challenges are inferred from the job description, particularly the working hours and the combination of strategic and tactical responsibilities.
This Internet Marketing Account Strategist role focuses specifically on Local SEO, unlike more general SEO specialists who might handle all aspects of organic search. Unlike SEO Managers who typically face clients directly, this non-client-facing position allows for focus on strategy and implementation rather than client communications. Compared to typical Local SEO Specialists, this role at WebFX appears to offer more structured growth opportunities and global exposure.
ASSUMPTION: This comparison is based on standard industry role structures in digital marketing agencies.
ASSUMPTION: These project examples are based on the responsibilities listed in the job description and typical local SEO activities.
ASSUMPTION: These questions are suggested based on common considerations for SEO roles and the specific company structure described.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.