📌 Core Information
🔹 Job Title: Internship Digital Brand Marketing (Schwarzkopf)
🔹 Company: Henkel group
🔹 Location: Düsseldorf, Germany
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid work model available)
🚀 Job Overview
Key aspects of this role include:
- Supporting the digital team in implementing social media activities, digital campaigns, and further digital marketing measures.
- Planning and implementing social media content and campaigns independently.
- Assisting in the planning and development of digital activities.
- Steering digital teams in multiple regions and countries to implement digital marketing projects.
- Working within an international digital marketing team catering for various consumer brands.
ASSUMPTION: This role is ideal for students or recent graduates looking to gain practical experience in digital marketing, with a focus on social media and digital campaigns.
📋 Key Responsibilities
✅ Supporting the roll-out, implementation, and updating of social media activities, digital campaigns, and further digital marketing measures.
✅ Planning and implementing social media content and campaigns in direct coordination with agencies and other service providers independently.
✅ Assisting with the planning and development of digital activities.
✅ Steering digital teams in more than 30 regions and countries and providing support for the implementation of digital marketing projects.
✅ Working within a connected and approachable international digital marketing team, catering for various consumer brands.
ASSUMPTION: The role requires strong organizational skills, the ability to work independently, and a keen interest in the consumer beauty and haircare industry.
🎯 Required Qualifications
Education: Student with a focus on digital/online marketing, media/communication studies, or business studies.
Experience: First experiences in the field of digital marketing, particularly with social media, websites, and/or mobile apps are of advantage.
Required Skills:
- Fluent English language skills.
- Good knowledge of MS Office applications (Outlook, PowerPoint, Excel, Word).
- Analytical skills, reliability, and good self-organization to handle projects independently.
- High interest in the consumer beauty and haircare industry and passion for digital marketing and FMCG products.
Preferred Skills:
- Availability as of July for 6 months.
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have some understanding of digital marketing principles and be comfortable using social media platforms.
💰 Compensation & Benefits
Salary Range: €1,050-2,095 gross per month (depending on the desired duration, type of internship, and existing degrees).
Benefits:
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year.
- Diverse national and international growth opportunities.
- Globally wellbeing standards with health and preventive care programs.
- Gender-neutral parental leave for a minimum of 8 weeks.
- Employee Share Plan with voluntary investment and Henkel matching shares.
- Attractive Remuneration.
- Flexible working hours.
- Global Experience.
- Interns Community.
Working Hours: Full-time (40 hours per week).
ASSUMPTION: The salary range provided is an estimate and may vary based on the specific circumstances of the internship.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (specifically, consumer goods and adhesives).
Company Size: 10,001+ employees (global).
Founded: 1876 (over 145 years ago).
Company Description:
- Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands.
- Founded in 1876, Henkel looks back on more than 145 years of success, with leading positions in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite.
- Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace.
Company Specialties:
- Adhesive Technologies and Consumer Brands.
Company Website: http://www.henkel.com
ASSUMPTION: Henkel is a well-established, global company with a strong focus on innovation and sustainability.
📊 Role Analysis
Career Level: Entry-level (Intern).
Reporting Structure: This role reports directly to the digital marketing team.
Work Arrangement: On-site (Hybrid work model available, with flexible hours and work from anywhere policy for up to 30 days per year).
Growth Opportunities:
- Gain practical experience in digital marketing, with a focus on social media and digital campaigns.
- Work within an international team, catering for various consumer brands.
- Potential for national and international growth opportunities within Henkel.
ASSUMPTION: This internship provides an excellent opportunity for students or recent graduates to gain valuable experience in digital marketing and potentially grow within the company.
🌍 Location & Work Environment
Office Type: Corporate office.
Office Location(s): Düsseldorf, Germany.
Geographic Context:
- Düsseldorf is the capital city of the German state of North Rhine-Westphalia and is known for its vibrant arts scene, fashion, and trade fairs.
- The city is located on the Rhine River and offers a high quality of life with numerous parks, museums, and cultural attractions.
- Düsseldorf is well-connected by public transportation and has an international airport.
Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work model available.
ASSUMPTION: Düsseldorf offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening.
- On-site or virtual interview with the hiring manager and/or team members.
- Final decision and offer.
Key Assessment Areas:
- Relevant education and experience in digital marketing.
- Strong organizational skills and ability to work independently.
- Fluency in English and proficiency in MS Office applications.
- Interest in the consumer beauty and haircare industry and passion for digital marketing.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Demonstrate your passion for digital marketing and the consumer beauty and haircare industry.
- Showcase your ability to work independently and manage projects.
- Prepare examples of your previous work or projects that showcase your skills in digital marketing, social media, and content creation.
ATS Keywords: Digital marketing, social media, content creation, campaign planning, consumer beauty, haircare industry, MS Office, internship.
ASSUMPTION: Henkel uses an Applicant Tracking System (ATS) to manage and screen applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- MS Office (Outlook, PowerPoint, Excel, Word).
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Project management tools (e.g., Asana, Trello, Microsoft Project).
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Pioneering.
- Responsible.
- Sustainable.
Work Style:
- Collaborative and approachable international team.
- Flexible work scheme with flexible hours and hybrid work model.
- Focus on innovation, responsibility, and sustainability.
Self-Assessment Questions:
- Do you align with Henkel's company values of pioneering, responsibility, and sustainability?
- Are you comfortable working in a collaborative and approachable international team?
- Do you thrive in a flexible work environment with flexible hours and a hybrid work model?
ASSUMPTION: Henkel values candidates who are passionate about digital marketing, align with their company values, and thrive in a collaborative and flexible work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously.
- Working in a fast-paced and dynamic environment.
- Adapting to a new work environment and team dynamics.
- Potential language barriers, as Henkel is a global company with employees from various backgrounds.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to other digital marketing internships, but with a focus on social media and digital campaigns for consumer brands.
- Compared to other marketing roles, this internship offers a unique opportunity to work within an international team catering for various consumer brands.
- Career paths after this internship may include roles such as Digital Marketing Specialist, Social Media Manager, or Brand Manager.
ASSUMPTION: This internship provides a solid foundation for a career in digital marketing, with opportunities for growth and development within Henkel or other companies.
📝 Sample Projects
- Planning and implementing a social media campaign for a new Schwarzkopf product launch.
- Assisting in the development of digital marketing strategies for various consumer brands.
- Creating and curating content for social media platforms, websites, and mobile apps.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks that an intern in this role might expect to undertake.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this internship fit into the overall digital marketing strategy for Henkel's consumer brands?
- What opportunities are there for growth and development within the company after the internship?
- How does Henkel support work-life balance for its employees?
- What is the company culture like, and how does the digital marketing team collaborate with other departments?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company, and demonstrate your interest in and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of your previous work or projects that showcase your skills in digital marketing, social media, and content creation.
- Follow up with the hiring manager or HR representative within one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
