Internship Global Customer Marketing

📌 Core Information

🔹 Job Title: Internship Global Customer Marketing

🔹 Company: Mars

🔹 Location: Netherlands (Veghel)

🔹 Job Type: Part-Time, Internship

🔹 Category: Marketing

🔹 Date Posted: 2025-07-21

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Customer Marketing team in executing promotional and display plans
• Managing budgets and processing purchase orders
• Developing planograms and conducting promotional activity analyses
• Collaborating with agencies and participating in internal and customer meetings
• Automating and digitizing daily routine tasks

ASSUMPTION: This internship is designed to provide hands-on experience in global customer marketing within the travel retail industry. It offers a unique opportunity to work with international brands and gain practical skills in marketing, sales, and project management.

📋 Key Responsibilities

✅ Execute promotional and display plans to optimize visibility and sales

✅ Assist in briefing and following up with agencies on smaller activation and display projects

✅ Manage budgets, including processing purchase orders (POs) and tracking budget updates

✅ Develop planograms in Perfect Store in alignment with customer, consumer, and company priorities

✅ Conduct in-depth analyses of promotional activities and provide recommendations to enhance their effectiveness

✅ Participate in both internal and customer meetings within the Customer Marketing team

✅ Automate and digitize daily routine tasks, such as writing briefs for agencies

ASSUMPTION: The responsibilities listed are subject to change based on business needs and the intern's performance. The role may also involve ad-hoc tasks and projects as assigned by the team.

🎯 Required Qualifications

Education: Bachelor’s or Master’s student in Management Information Systems (MIS) or a related field

Experience: First practical experience in Sales and/or Marketing is a plus

Required Skills:

• Strong digital knowledge to support the automation of routine tasks
• Results-oriented mindset with a proactive work ethic
• Hands-on approach and ability to take ownership of projects
• Excellent communication skills in English

Preferred Skills:

• Analytical skills to conduct promotional activity analyses
• Project management skills to execute promotional plans and manage budgets
• Experience with Perfect Store or similar planogram software

ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate should have a genuine interest in marketing, sales, and customer engagement. Previous experience in these areas is not required but would be an asset.

💰 Compensation & Benefits

Salary Range: €800 - €900 per month (for 4 weeks)

Benefits:

• Gain practical experience in global customer marketing
• Work with international brands and collaborate with cross-functional teams
• Potential for full-time employment after successful completion of the internship

Working Hours: 20 hours per week (4/5 days a week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing internships in the Netherlands. The actual compensation may vary based on factors such as the intern's level of education and relevant experience.

📌 Applicant Insights

🔍 Company Context

Industry: Mars operates in the Food and Beverage Manufacturing industry, with a focus on pet care, food, and confectionery products

Company Size: Mars is a large, family-owned company with over 10,000 employees worldwide. This size offers interns the opportunity to work on global projects and gain exposure to diverse teams and brands

Founded: Mars was founded in 1911 by Franklin C. Mars. It has since grown into a global business with iconic brands such as M&M'S, SNICKERS, and PEDIGREE

Company Description:

• Mars is a global business with a strong commitment to sustainability and social responsibility
• The company values quality, responsibility, mutuality, efficiency, and freedom in its operations
• Mars offers a dynamic and international work environment, with opportunities for growth and development

Company Specialties:

• Mars Petcare
• Mars Food
• Mars Edge
• Mars Wrigley

Company Website: www.mars.com

ASSUMPTION: Mars' commitment to sustainability and social responsibility is an integral part of its business strategy. This commitment may influence the intern's day-to-day tasks and projects.

📊 Role Analysis

Career Level: This internship is an entry-level position, designed to provide practical experience in global customer marketing

Reporting Structure: The intern will report directly to the Customer Marketing team and work closely with cross-functional teams, including sales and marketing

Work Arrangement: This is a part-time, on-site internship with a flexible schedule of 20 hours per week (4/5 days a week)

Growth Opportunities:

• Gain practical experience in global customer marketing and related fields
• Develop skills in project management, budget management, and promotional activity analysis
• Potential for full-time employment after successful completion of the internship

ASSUMPTION: The growth opportunities listed are subject to the intern's performance and the company's business needs. Mars may offer full-time positions to exceptional interns, depending on the availability of suitable roles.

🌍 Location & Work Environment

Office Type: Mars' Veghel office is a modern, collaborative workspace designed to foster creativity and innovation

Office Location(s): Veghel, Netherlands

Geographic Context:

• The Netherlands is a multicultural country with a strong focus on work-life balance
• Veghel is a small city in the southern part of the Netherlands, known for its vibrant business community
• The office is located near major transportation links, making it easily accessible by car or public transport

Work Schedule: The intern will work 20 hours per week, with a flexible schedule of 4/5 days a week

ASSUMPTION: The work environment at Mars' Veghel office is designed to be inclusive and supportive, with a focus on collaboration and teamwork. The office may also offer amenities such as on-site cafeterias, fitness facilities, and recreational areas.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Mars careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the hiring manager and/or team members to discuss the role and the intern's qualifications
• Background check and reference verification (if applicable)

Key Assessment Areas:

• Communication skills and English proficiency
• Problem-solving abilities and analytical thinking
• Cultural fit and alignment with Mars' values
• Enthusiasm for marketing, sales, and customer engagement

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your passion for marketing and customer engagement in your application materials
• Prepare for the interview by researching Mars' business and values, and thinking about how your skills and experiences align with the role

ATS Keywords: Marketing, Sales, Customer Engagement, Project Management, Budget Management, Promotional Activities, Planogram Development, Automation, Digitalization, English

ASSUMPTION: The application process for this internship may vary based on the number of applicants and the company's hiring needs. Mars may use an Applicant Tracking System (ATS) to manage and screen applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Perfect Store (planogram software)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Communication and collaboration tools (e.g., email, Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies listed are subject to change based on the company's needs and the intern's specific projects. Mars may provide training and support to help the intern become proficient in using these tools.

👔 Cultural Fit Considerations

Company Values:

• Quality: The consumer is our boss, quality is our work, and value for money is our goal
• Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others
• Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure
• Efficiency: We use resources to the full, waste nothing, and do only what we can do best
• Freedom: We need freedom to shape our future; we need profit to remain free

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to learning new skills and tools

Self-Assessment Questions:

• Do I have a genuine passion for marketing, sales, and customer engagement?
• Am I comfortable working in a collaborative and dynamic team environment?
• Do I have strong communication skills and the ability to take ownership of projects?

ASSUMPTION: Mars' company values are integral to its business operations and culture. Interns are expected to align with these values and demonstrate them in their day-to-day tasks and projects.

⚠️ Potential Challenges

• The internship may involve working on multiple projects simultaneously, requiring strong time management and organizational skills
• The role may require occasional travel to attend customer meetings or industry events
• The intern may face language barriers, as English is the primary language of communication within the team
• The internship may involve working with tight deadlines and managing competing priorities

ASSUMPTION: The potential challenges listed are subject to change based on the intern's specific projects and the company's business needs. Mars offers a supportive work environment and may provide training and resources to help the intern overcome these challenges.

📈 Similar Roles Comparison

• This internship is unique in its focus on global customer marketing within the travel retail industry
• Similar roles may be found in other multinational corporations with a presence in the travel retail sector
• This internship offers a unique opportunity to gain practical experience in global marketing and customer engagement

ASSUMPTION: While there may be similar roles in other companies, this internship is unique in its focus on global customer marketing within the travel retail industry. This focus offers interns the opportunity to work with international brands and gain exposure to diverse teams and projects.

📝 Sample Projects

• Developing a promotional plan for a new product launch in the international travel retail market
• Conducting an analysis of promotional activities to optimize sales and customer engagement
• Managing a budget for a customer marketing campaign, including processing purchase orders and tracking budget updates

ASSUMPTION: The sample projects listed are subject to change based on the company's needs and the intern's specific skills and experiences. Mars may offer interns the opportunity to work on additional or alternative projects based on their interests and the team's priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this internship fit into the broader marketing and customer engagement strategy for Mars?
• What opportunities are there for professional development and growth within the company?
• How does Mars support work-life balance for its interns and employees?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?

ASSUMPTION: The key questions listed are designed to help the intern better understand the role, the company, and the opportunities for professional development and growth. Mars values open communication and may encourage interns to ask additional questions during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Mars careers portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview by researching Mars' business and values, and thinking about how your skills and experiences align with the role
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.