📌 Core Information
🔹 Job Title: Internship in Marketing
🔹 Company: Bosch Group
🔹 Location: Petaling Jaya, Selangor, Malaysia
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: 2025-07-16
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing marketing campaigns to drive brand awareness and engagement
- Managing brand campaigns to ensure consistent messaging and positioning
- Planning and managing marketing collaterals to support campaign objectives
- Assisting with executing all marketing game plans to achieve business goals
ASSUMPTION: This role is ideal for students pursuing a bachelor's degree in marketing or a related field, seeking practical experience in a global company.
📋 Key Responsibilities
✅ Execute marketing campaigns, including planning, execution, and post-campaign analysis
✅ Manage brand campaigns, ensuring consistent messaging and visual identity
✅ Plan and manage marketing collaterals, such as brochures, flyers, and social media content
✅ Assist with executing all marketing game plans, contributing to overall business strategy
✅ Maintain a Big Data Dashboard, tracking and analyzing marketing performance metrics
✅ Support the annual marketing game plan execution, contributing to long-term planning
ASSUMPTION: The intern will work closely with the marketing team, gaining hands-on experience in various aspects of marketing.
🎯 Required Qualifications
Education: Pursuing a bachelor's degree in marketing or a related field
Experience: No prior work experience required, but a 6-month internship commitment is preferred
Required Skills:
- Fluent command in English and Bahasa Malaysia
- Intermediate Microsoft skills (Word, Excel, PowerPoint)
- Strong communication and interpersonal skills
- Ability to work independently and in a team environment
Preferred Skills:
- Basic knowledge of marketing principles and best practices
- Experience with marketing software or tools (e.g., Hootsuite, Google Analytics)
ASSUMPTION: While prior marketing experience is not required, a basic understanding of marketing principles and a strong work ethic will be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Industry standard for marketing internships in Malaysia is between RM 1,500 - RM 3,000 per month. However, the exact salary for this role may vary based on the candidate's qualifications and experience.
Benefits:
- On-the-job training and mentorship from experienced marketing professionals
- Opportunity to work in a global company with a strong brand presence
- Potential for full-time employment upon completion of the internship
Working Hours: Full-time (40 hours per week), with flexible hours based on project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Bosch Group operates in the automotive, industrial technology, consumer goods, and energy and building technology sectors. This role is within the marketing department, focusing on consumer goods.
Company Size: Bosch Group is a large, multinational corporation with over 400,000 associates worldwide. This size offers numerous opportunities for growth and learning.
Founded: 1886, in Stuttgart, Germany. Bosch has been present in Malaysia since 1923 and has offices in Selangor and Penang.
Company Description:
- Bosch is a global technology company that develops, examines, and enhances new systems, components, and technologies.
- The company aims to improve quality of life worldwide through its products and services.
- Bosch has a strong focus on research and development, with over 70,000 researchers and developers worldwide.
Company Specialties:
- Automotive technology (e.g., powertrain systems, driver assistance, and connected mobility)
- Industrial technology (e.g., factory automation, motion control, and power tools)
- Consumer goods (e.g., power tools, household appliances, and thermotechnology)
- Energy and building technology (e.g., heating, ventilation, and air conditioning systems)
Company Website: bosch.com
ASSUMPTION: Bosch Group's diverse business segments and global presence offer interns a unique opportunity to gain experience in various aspects of marketing and business operations.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the Marketing Manager and work closely with the marketing team.
Work Arrangement: On-site, full-time (40 hours per week) with flexible hours based on project needs.
Growth Opportunities:
- Potential for full-time employment upon completion of the internship
- Opportunity to work on diverse projects and gain experience in various aspects of marketing
- Exposure to a global company with a strong brand presence, offering potential international career opportunities
ASSUMPTION: This internship provides a solid foundation for a career in marketing, with opportunities for growth and learning within Bosch Group and the broader industry.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): No. 8A, Jalan 13/6, Petaling Jaya, Selangor, Malaysia
Geographic Context:
- Petaling Jaya is a major city in Selangor, Malaysia, with a vibrant business environment and numerous multinational corporations.
- The office is located in a bustling commercial area, with easy access to public transportation and amenities.
- Malaysia offers a tropical climate, with high temperatures and humidity year-round.
Work Schedule: Full-time (40 hours per week), with flexible hours based on project needs. The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
ASSUMPTION: The office environment at Bosch Group is multicultural and diverse, offering interns the opportunity to work with colleagues from various backgrounds and gain exposure to different perspectives.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-person or video interview with the hiring manager and/or marketing team to discuss the role and assess qualifications
- Background check and reference check for selected candidates
Key Assessment Areas:
- Communication skills and language proficiency (English and Bahasa Malaysia)
- Interpersonal skills and cultural fit
- Basic knowledge of marketing principles and enthusiasm for learning
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare for the interview by researching Bosch Group and the marketing industry, and practicing common interview questions
- Demonstrate your enthusiasm for the role and eagerness to learn during the interview
ATS Keywords: Marketing campaigns, brand management, marketing collaterals, marketing game plans, Big Data Dashboard, annual marketing game plan, power tools, consumer goods, energy and building technology
ASSUMPTION: The application process for this internship is competitive, and candidates should demonstrate strong communication skills, a solid work ethic, and a genuine interest in marketing to increase their chances of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software or tools (e.g., Hootsuite, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Microsoft Office Suite and basic marketing software is preferred, but not required. The intern will receive training and support to develop the necessary skills for the role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Bosch encourages creativity and continuous improvement
- Performance: Bosch values high performance and results-driven behavior
- Determination: Bosch fosters a culture of perseverance and resilience
Work Style:
- Collaborative: Bosch values teamwork and cross-functional collaboration
- Dynamic: Bosch operates in a fast-paced and ever-changing environment
- Results-driven: Bosch focuses on achieving tangible results and driving business impact
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working in a multicultural team and adapting to different perspectives?
- Do you have a strong work ethic and a commitment to driving results?
ASSUMPTION: Candidates who align with Bosch's company values and work style will be more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Balancing multiple projects and priorities in a fast-paced environment
- Adapting to a multicultural work environment and diverse perspectives
- Developing a strong understanding of Bosch's products and services within a short period
- Meeting the expectations of a global company with a strong brand presence
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, enabling the intern to develop essential skills for their career.
📈 Similar Roles Comparison
- This internship focuses on marketing for consumer goods, while similar roles in other departments may focus on automotive, industrial, or energy and building technology products.
- Marketing roles within Bosch Group may vary depending on the specific business segment and regional focus.
- This internship offers a broad range of marketing experiences, while specialized roles may focus on specific aspects, such as digital marketing or event management.
ASSUMPTION: Candidates should research similar roles within Bosch Group and the broader marketing industry to gain a better understanding of the opportunities and challenges associated with each position.
📝 Sample Projects
- Executing a social media campaign to promote a new power tool product launch
- Managing a brand campaign for a household appliance, ensuring consistent messaging and visual identity across various channels
- Supporting the annual marketing game plan for the consumer goods division, contributing to long-term strategy and goal-setting
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities the intern may encounter during their tenure. The specific projects and priorities may vary based on the company's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this internship contribute to the overall marketing strategy for Bosch Group's consumer goods division?
- What opportunities are there for professional development and growth within the company?
- How does Bosch support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and enthusiasm for learning, increasing your chances of success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare for the interview by researching Bosch Group and the marketing industry, and practicing common interview questions
- Demonstrate your enthusiasm for the role and eagerness to learn during the interview
- Follow up with the hiring manager within one week after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
