📌 Core Information
🔹 Job Title: Internship Marketing Sportstyle Select
🔹 Company: PUMA Group
🔹 Location: PUMA Way Headquarters, Herzogenaurach, Germany
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the BU Sportstyle Marketing team in campaign creation and execution
- Managing photo shooting and production planning for Select category projects
- Overseeing product processes for shoots and assisting with project management
- Collaborating with various teams and individuals worldwide
ASSUMPTION: This internship is designed to provide hands-on experience in marketing within the sportswear industry, with a focus on the Sportstyle category.
📋 Key Responsibilities
✅ Supporting the BU Sportstyle Marketing team in campaign creation and execution across Select category projects
✅ Photo shooting/production planning in collaboration with the Planning team, including shot list coordination and communication with GTM, Regions, and Planning
✅ Managing product processes for shoots – ordering samples, shipping to production partners on time
✅ Assisting with seeding orders and requests
✅ Updating team status docs, ensuring timely delivery of tasks, chasing external partners
✅ Supporting the team in project management of product launches, events, and activations
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Business, or a related field
Experience: Entry-level, no prior experience required
Required Skills:
- Organizational skills
- Project management skills
- Effective communication skills
- Awareness of competitors’ marketing activities
- Knowledge of the sportswear, fashion, and lifestyle environment
Preferred Skills:
- Previous internship or work experience in marketing
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong work ethic, high energy, and a passion for the job.
💰 Compensation & Benefits
Salary Range: Internships at PUMA typically offer a stipend of €1,200 per month (based on industry standards for Germany).
Benefits:
- Gain practical experience in marketing within the sportswear industry
- Work alongside experienced professionals in a global company
- Potential for the internship to lead to full-time employment
Working Hours: Full-time (40 hours/week), with flexible hours based on project needs
ASSUMPTION: The salary range is an estimate based on industry standards for internships in Germany. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: PUMA operates in the global sportswear and footwear industry, with a strong focus on performance and lifestyle products.
Company Size: PUMA is a large corporation with over 14,000 employees worldwide, offering a dynamic and international work environment.
Founded: PUMA was founded in 1948 and has since grown into one of the world's leading sports brands.
Company Description:
- PUMA is committed to providing fast products for the world’s fastest athletes
- The company offers performance and sport-inspired lifestyle products in categories such as Football, Running, and Training
- PUMA collaborates with renowned designers and brands to bring sport influences into street culture and fashion
Company Specialties:
- Footwear design and manufacturing
- Apparel design and manufacturing
- Sports marketing and sponsorships
Company Website: http://about.puma.com/en/careers
ASSUMPTION: PUMA's global presence and extensive product portfolio provide interns with diverse learning opportunities.
📊 Role Analysis
Career Level: This internship is an entry-level position, ideal for students or recent graduates seeking to gain practical experience in marketing.
Reporting Structure: The intern will report directly to the BU Sportstyle Marketing team and work closely with various departments, such as Planning, GTM, and Regions.
Work Arrangement: The internship is on-site, with a starting date of approximately September 1, 2025, and a duration of 6 months.
Growth Opportunities:
- Developing a strong portfolio of marketing projects and campaigns
- Building professional networks within the sportswear industry
- Potential for full-time employment upon completion of the internship
ASSUMPTION: This internship offers a unique opportunity for personal and professional growth within the dynamic sportswear industry.
🌍 Location & Work Environment
Office Type: PUMA's headquarters is a modern, professional office environment with a global and multicultural atmosphere.
Office Location(s): PUMA Way Headquarters, Herzogenaurach, Germany
Geographic Context:
- Herzogenaurach is a town in the Middle Franconia region of Bavaria, Germany
- The area offers a mix of urban and rural environments, with easy access to nearby cities like Nuremberg and Frankfurt
- The region is known for its rich history and cultural attractions
Work Schedule: The internship is full-time, with flexible hours based on project needs. The work schedule may include evenings and weekends, depending on the demands of the role.
ASSUMPTION: The work environment at PUMA's headquarters is dynamic, multicultural, and focused on driving innovation and performance in the sportswear industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the PUMA careers website
- Phone or video screening with the HR department
- In-depth interview with the BU Sportstyle Marketing team
- Final decision and offer
Key Assessment Areas:
- Organizational skills and project management abilities
- Communication and interpersonal skills
- Knowledge of the sportswear, fashion, and lifestyle environment
- Cultural fit with PUMA's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Demonstrate your passion for marketing and the sportswear industry
- Showcase your ability to manage multiple projects simultaneously and work effectively in a team
ATS Keywords: Marketing, Sportstyle, Select, Campaign Creation, Project Management, Photo Shooting, Production Planning, Product Process, Seeding, Teamwork, Collaboration
ASSUMPTION: The application process at PUMA is competitive, and candidates should emphasize their relevant skills and experiences to increase their chances of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Communication platforms (e.g., email, Slack, or Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and project management positions.
👔 Cultural Fit Considerations
Company Values:
- Be Driven: PUMA values individuals who are passionate, motivated, and committed to driving performance and innovation
- Be Vibrant: The company encourages creativity, self-expression, and a vibrant work environment
- Be Together: PUMA fosters a collaborative and inclusive culture, with a strong emphasis on teamwork
- Be You: The company values individuality and encourages employees to bring their unique perspectives to the table
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented approach
- Focus on driving results and delivering high-quality work
Self-Assessment Questions:
- Do I have strong organizational skills and the ability to manage multiple projects simultaneously?
- Am I passionate about marketing and the sportswear industry?
- Do I thrive in a fast-paced, collaborative work environment?
- Do I possess strong communication and interpersonal skills?
ASSUMPTION: Candidates who align with PUMA's values and work style are more likely to succeed in this internship and contribute to the company's success.
⚠️ Potential Challenges
- The role may require working on evenings and weekends, depending on project demands
- The internship is based in Germany, which may require relocation or commuting for international candidates
- The role involves managing multiple projects simultaneously, which can be challenging for entry-level candidates
- The internship is for a fixed duration of 6 months, which may limit long-term career prospects within the company
ASSUMPTION: While this internship offers valuable experience and growth opportunities, candidates should be aware of the potential challenges and ensure they align with their personal and professional goals.
📈 Similar Roles Comparison
- This internship is focused on the Sportstyle category, which differs from other marketing roles within PUMA that may focus on specific sports or product lines
- Compared to other marketing internships in the sportswear industry, this role offers a unique opportunity to work on campaigns for a broad range of products
- Career progression may involve transitioning to a full-time marketing role within PUMA or pursuing opportunities in other companies within the sportswear industry
ASSUMPTION: Candidates should research similar roles within PUMA and the broader sportswear industry to gain a better understanding of the opportunities and career paths available to them.
📝 Sample Projects
- Managing a photo shoot for a new Sportstyle product launch, including coordinating with external partners and ensuring samples are ordered and shipped on time
- Assisting with the planning and execution of a marketing event or activation, such as a product launch or brand experience
- Contributing to the development and implementation of a marketing campaign for a specific Sportstyle product or collection
ASSUMPTION: The specific projects an intern works on will depend on the needs of the BU Sportstyle Marketing team and the priorities of the company at the time of the internship.
❓ Key Questions to Ask During Interview
- What are the key priorities for the BU Sportstyle Marketing team in the next 6 months, and how can this internship contribute to achieving those goals?
- How does this internship fit into the broader marketing strategy for PUMA's Sportstyle category?
- What opportunities are there for professional development and growth within the company?
- How does PUMA support work-life balance for its employees, particularly for interns?
- What is the typical career path for a marketing professional within PUMA, and how can this internship contribute to that trajectory?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates a candidate's interest in the role and commitment to their professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the PUMA careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
- Prepare for your interview by researching PUMA's brand, products, and marketing strategies
- Follow up with the HR department after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
