📌 Core Information
🔹 Job Title: Internship PR Sportstyle
🔹 Company: PUMA Group
🔹 Location: PUMA Way Headquarters, Herzogenaurach, Germany
🔹 Job Type: Internship
🔹 Category: Public Relations
🔹 Date Posted: 2025-05-26
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the PR team in various tasks, including briefing press releases, managing communications calendar, and assisting with partnerships and shipments.
- Working closely with the PR team to ensure smooth operations and timely delivery of projects.
- Contributing to the creation and distribution of PR tools and team newsletters.
- Managing agency project trackers and supporting the team with paid media partnerships.
ASSUMPTION: This role is designed to provide practical experience in public relations within the sports industry, with a focus on the Sportstyle business unit at PUMA.
📋 Key Responsibilities
✅ Briefing press releases for the Sportstyle business unit.
✅ Managing the communications calendar and PR toolkit creation and distribution.
✅ Supporting with paid media partnerships and Select partnerships (PR needs).
✅ Managing shipments of goods from HQ and supporting with storage management.
✅ Creating and distributing team newsletters.
✅ Managing agency project tracker and supporting with various PR needs.
ASSUMPTION: The responsibilities listed are subject to change based on the team's priorities and the intern's performance.
🎯 Required Qualifications
Education: Pursuing a degree in Public Relations, Communications, Marketing, or a related field.
Experience: No prior experience required, but a strong interest in the sneaker/streetwear landscape is essential.
Required Skills:
- Team player with a positive attitude.
- Organized and self-managed.
- Understanding of the sneaker/streetwear landscape.
- Willingness to learn and develop.
- Social savvy.
Preferred Skills:
- Previous experience in public relations or a related field.
- Fluency in multiple languages.
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and basic knowledge of PR tools are expected.
💰 Compensation & Benefits
Salary Range: Internships at PUMA are typically paid, with the salary range depending on the intern's education level and experience. The average intern salary in Germany is around €1,200 - €1,500 per month. However, this information is not explicitly stated in the job listing.
Benefits:
- Gain practical experience in public relations within the sports industry.
- Work in a vibrant and dynamic environment with a global brand.
- Opportunity to learn from experienced professionals in the field.
Working Hours: Full-time, with a starting date of 15.07.2025 and a duration of 6 months.
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Germany. The actual salary may vary depending on the company's policy and the intern's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: PUMA operates in the retail industry, with a focus on designing, developing, selling, and marketing footwear, apparel, and accessories for various sports and lifestyle categories.
Company Size: PUMA is a large corporation with over 10,000 employees worldwide, providing a diverse and extensive work environment for interns.
Founded: PUMA was founded in 1948 and has since grown into a global brand, collaborating with renowned designers and athletes to create innovative products.
Company Description:
- PUMA is one of the world’s leading sports brands, offering performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports.
- The company distributes its products in more than 120 countries and employs about 20,000 people worldwide.
- PUMA is headquartered in Herzogenaurach, Germany, with additional offices and facilities across the globe.
Company Specialties:
- Design and development of footwear, apparel, and accessories for various sports and lifestyle categories.
- Collaboration with renowned designers and athletes for innovative product creation.
- Global distribution and marketing of sports and lifestyle products.
Company Website: http://about.puma.com/en/careers
ASSUMPTION: The company's success and global presence provide interns with valuable opportunities to learn and grow within the industry.
📊 Role Analysis
Career Level: This role is an entry-level internship, providing practical experience and a foundation for a career in public relations or a related field.
Reporting Structure: The intern will report directly to the PR team and work closely with them on various projects and tasks.
Work Arrangement: This is an on-site, full-time internship with a duration of 6 months, starting on 15.07.2025.
Growth Opportunities:
- Gain practical experience in public relations and event management.
- Develop professional skills and build a network within the industry.
- Potential full-time employment opportunities after the internship, depending on performance and company needs.
ASSUMPTION: The internship provides a unique opportunity for personal and professional growth, with the potential for long-term career prospects at PUMA.
🌍 Location & Work Environment
Office Type: PUMA's headquarters is a modern, professional office environment with a global and dynamic atmosphere.
Office Location(s): PUMA Way Headquarters, Herzogenaurach, Germany
Geographic Context:
- Herzogenaurach is a town in Bavaria, Germany, with a population of around 24,000 people.
- The town is known for its sports industry, with PUMA and adidas both having their headquarters there.
- Herzogenaurach offers a mix of urban and rural living, with easy access to nearby cities like Nuremberg and Frankfurt.
Work Schedule: Full-time, with a starting date of 15.07.2025 and a duration of 6 months.
ASSUMPTION: The work environment at PUMA's headquarters is vibrant and dynamic, providing interns with a unique opportunity to learn and grow within the sports industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the PR team to discuss the role, responsibilities, and expectations.
- Background check and onboarding for successful candidates.
Key Assessment Areas:
- Communication skills and ability to work effectively in a team.
- Understanding of the sneaker/streetwear landscape and interest in the sports industry.
- Organization, time management, and self-motivation skills.
- Adaptability and willingness to learn and develop.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of the sneaker/streetwear landscape and interest in the sports industry.
- Showcase your strong communication skills and ability to work effectively in a team.
ATS Keywords: Public Relations, Internship, Sports Industry, Sneaker, Streetwear, Team Player, Positive Attitude, Organized, Self-Managed, Willingness to Learn, Social Savvy
ASSUMPTION: The application process for this internship is subject to change, and it is essential to monitor the job listing for updates and follow the instructions provided.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- PR tools and software (specific tools may vary depending on the team's needs)
- Social media platforms (Instagram, Twitter, Facebook, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's needs and the intern's assigned tasks.
👔 Cultural Fit Considerations
Company Values:
- Be Driven: PUMA encourages its employees to be passionate, ambitious, and committed to driving results.
- Be Vibrant: The company fosters a vibrant and dynamic work environment, celebrating individuality and creativity.
- Be Together: PUMA promotes teamwork, collaboration, and a strong sense of community among its employees.
- Be You: The company values diversity and encourages employees to bring their unique perspectives and experiences to the table.
Work Style:
- PUMA offers a fast-paced and dynamic work environment, with a focus on innovation and continuous improvement.
- The company encourages its employees to be proactive, take initiative, and contribute to the team's success.
- PUMA values a strong work-life balance, providing employees with the flexibility and support they need to thrive both personally and professionally.
Self-Assessment Questions:
- Do you share PUMA's values and are you passionate about driving results in a vibrant and dynamic work environment?
- Are you a team player with strong communication skills and a willingness to collaborate with others?
- Do you have a strong interest in the sneaker/streetwear landscape and a desire to learn and develop within the sports industry?
ASSUMPTION: Applicants should assess their fit with PUMA's values and work style to ensure a successful and fulfilling internship experience.
⚠️ Potential Challenges
- Managing multiple tasks and priorities in a fast-paced work environment.
- Adapting to the specific needs and expectations of the PR team and the company as a whole.
- Balancing the demands of the internship with academic responsibilities and personal commitments.
- Navigating the cultural and linguistic nuances of working in a global company.
ASSUMPTION: These potential challenges are common to many internships and can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Unlike other internships in the sports industry, this role focuses specifically on the Sportstyle business unit at PUMA, providing a unique opportunity to gain experience in a specific aspect of the company's operations.
- This internship offers a global perspective, with the opportunity to work on projects and campaigns that span multiple regions and markets.
- Compared to other entry-level roles in public relations, this internship provides a comprehensive overview of the PR function within a global sports brand, with the potential for long-term career growth and development.
ASSUMPTION: Applicants should consider the unique aspects of this internship and how it aligns with their career goals and interests.
📝 Sample Projects
- Supporting the creation and distribution of press releases for the Sportstyle business unit.
- Managing the communications calendar and PR toolkit creation and distribution.
- Assisting with paid media partnerships and Select partnerships (PR needs).
- Managing shipments of goods from HQ and supporting with storage management.
- Creating and distributing team newsletters.
- Managing agency project tracker and supporting with various PR needs.
ASSUMPTION: The specific projects and tasks assigned to the intern may vary depending on the team's priorities and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship, and how can I contribute to the team's success in these areas?
- How does this internship fit into the broader PR strategy for the Sportstyle business unit and the company as a whole?
- What opportunities are there for professional development and growth within the company after the completion of the internship?
- How does the PR team collaborate with other departments and functions within the company, and what role will I play in these collaborations?
- What are the most challenging aspects of this role, and how can I best prepare to overcome these challenges?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company, and to demonstrate their interest and engagement in the internship opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your understanding of the sneaker/streetwear landscape and your strong communication skills.
- Prepare for the interview by researching PUMA's values, work style, and the specific requirements of the role.
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
