Junior B2B Marketing Manager CRM (f/m/x)

📌 Core Information

🔹 Job Title: Junior B2B Marketing Manager CRM (f/m/x)

🔹 Company: AUTO1 Group

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving B2B marketing initiatives to engage dealers and grow business
• Managing KPIs and optimizing campaigns through data-driven strategies
• Collaborating with cross-functional teams to deliver impactful marketing projects
• Developing and executing campaign ideas based on user profiles and data analysis
• Supporting daily CRM marketing activities and coordinating tasks

ASSUMPTION: This role requires a strong analytical mindset, attention to detail, and the ability to work independently and in a team environment. The ideal candidate will be eager to learn and drive projects forward in a fast-paced, performance-driven team.

📋 Key Responsibilities

✅ Analyze and manage KPIs to measure success and optimize marketing initiatives

✅ Oversee the entire B2B customer relationship with dealers and identify key touchpoints

✅ Develop and prioritize new campaign ideas based on data and user profiles

✅ Build concepts for prioritized ideas, including prototypes, copy, and design briefs

✅ Execute and coordinate CRM tasks, such as preparing/editing campaign and transactional emails, translations, testing, and system updates

✅ Learn the full email ecosystem and support daily CRM marketing activities

✅ Independently manage and update tasks in Asana, communicating priorities and deadlines

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation. The ideal candidate will be comfortable balancing these aspects and adapting to new challenges.

🎯 Required Qualifications

Education: A completed degree in digital marketing or a similar field

Experience: 0-2 years of relevant experience, with a focus on CRM or email marketing preferred

Required Skills:

• Strong analytical skills and proficiency in Excel
• Highly motivated and able to work independently
• Special attention to detail and organizational skills
• Fluency in English; any other European language is a plus

Preferred Skills:

• Experience in B2B marketing or CRM
• Proven track record of driving lucrative projects
• Ability to prioritize tasks based on perceived impact

ASSUMPTION: Candidates should have a strong foundation in digital marketing and be eager to learn and grow in a dynamic, international environment.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI-estimated, based on experience level and market standards)

Benefits:

• Education budget for online courses, conferences, and trainings
• Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
• Special offers on used cars for employees, family, and friends
• Flexible working hours and 30 days of vacation
• Mental well-being support with free access to Headspace

Working Hours: Full-time, with flexible working hours and the option to work from home

ASSUMPTION: The salary range is estimated based on market standards for entry-level to 2-year experience in digital marketing roles in Berlin. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: AUTO1 Group operates in the technology, information, and internet industry, focusing on mobility, technology, innovation, startups, fin-tech, automotive, and disruption.

Company Size: AUTO1 Group has 5,001-10,000 employees, providing ample opportunities for growth and collaboration.

Founded: AUTO1 Group was founded in 2012 and has since grown into a leading digital automotive platform, listed as a public company.

Company Description:

• AUTO1 Group is a multi-brand technology company that offers consumers the fastest and easiest way to sell their cars through local European consumer brands like wirkaufendeinauto.de.
• The merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals.
• The retail brand, Autohero, is using the company's technology, scale, and operational excellence to develop the best consumer experience for buying a car online.

Company Specialties:

• Mobility
• Technology
• Innovation
• Startups
• Fin-tech
• Automotive
• Disruption

Company Website: auto1-group.com/careers/

ASSUMPTION: AUTO1 Group's diverse range of brands and focus on innovation provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is an entry-level to 2-year experience position, offering the opportunity to grow and develop marketing skills in a dynamic environment.

Reporting Structure: The Junior B2B Marketing Manager CRM will report directly to the Marketing Manager and collaborate with cross-functional teams, including Sales, Remarketing, Operations, Product, Logistics, Management, and Design.

Work Arrangement: This role is on-site (hybrid), with flexible working hours and the option to work from home.

Growth Opportunities:

• Learning and developing marketing skills in a fast-paced, international environment
• Collaborating with cross-functional teams to drive impactful marketing initiatives
• Potential career progression into senior marketing roles within the company

ASSUMPTION: This role offers a unique opportunity to gain hands-on experience in B2B marketing and collaborate with various teams to drive business growth.

🌍 Location & Work Environment

Office Type: AUTO1 Group's headquarters is located in a vibrant, multicultural neighborhood in Berlin, Germany.

Office Location(s): Bergmannstraße 72, 10961 Berlin, Germany

Geographic Context:

• Berlin is the capital and largest city of Germany, known for its rich history, cultural diversity, and thriving tech industry.
• The office is located in the trendy Kreuzberg district, offering easy access to public transportation, shops, restaurants, and nightlife.
• Berlin has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Full-time, with flexible working hours and the option to work from home

ASSUMPTION: The office environment at AUTO1 Group is dynamic, international, and collaborative, providing a unique work experience in the heart of Berlin.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Creativity and campaign development
• Attention to detail and organizational skills
• Communication and team collaboration

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of B2B marketing and CRM principles in your application materials
• Prepare for interview questions that assess your analytical, creative, and collaborative skills

ATS Keywords: B2B marketing, CRM, email marketing, data analysis, campaign development, project management, attention to detail, organizational skills, team collaboration, A/B testing, communication, user profiling

ASSUMPTION: The application process at AUTO1 Group is designed to assess candidates' skills and cultural fit, with a focus on analytical, creative, and collaborative abilities.

🛠️ Tools & Technologies

• Asana (project management)
• Excel (data analysis)
• CRM software (e.g., Salesforce, HubSpot, or similar)
• Email marketing platforms (e.g., Mailchimp, SendGrid, or similar)

ASSUMPTION: The tools and technologies used in this role are standard for digital marketing and CRM positions, with a focus on project management, data analysis, and email marketing.

👔 Cultural Fit Considerations

Company Values:

• Challenge
• Pace
• Growth

Work Style:

• Collaborative
• Performance-driven
• Data-driven
• International

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you have a proven track record of driving lucrative projects and delivering results?

ASSUMPTION: AUTO1 Group values candidates who are motivated, team-oriented, and eager to drive projects forward in a dynamic, international environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Working with cross-functional teams and stakeholders to deliver impactful marketing initiatives
• Adapting to new tools, technologies, and processes as the company grows and evolves
• Balancing strategic planning, creative execution, and analytical evaluation in a single role

ASSUMPTION: The dynamic nature of this role may present challenges, but it also offers ample opportunities for growth and development in a fast-paced, international environment.

📈 Similar Roles Comparison

• This role focuses on B2B marketing and CRM, whereas similar roles may focus on B2C marketing, content creation, or social media management
• B2B marketing requires a strong understanding of business-to-business dynamics and a focus on driving engagement and business growth through targeted campaigns
• Career progression in B2B marketing may lead to roles such as Senior B2B Marketing Manager, B2B Marketing Director, or similar positions within the company

ASSUMPTION: This role offers a unique opportunity to gain experience in B2B marketing and CRM, with potential career progression into senior marketing roles within the company.

📝 Sample Projects

• Developing and executing a targeted email campaign to engage dealers and drive business growth
• Analyzing campaign performance data to optimize marketing initiatives and improve ROI
• Collaborating with cross-functional teams to deliver impactful marketing projects, such as event planning or product launches

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative opportunities available in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for AUTO1 Group?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does AUTO1 Group support the professional development and growth of its employees?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within the company?
• How does AUTO1 Group foster a collaborative and inclusive work environment?

ASSUMPTION: These interview questions are designed to assess the role's fit within the company's overall marketing strategy, as well as the opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for interview questions that assess your analytical, creative, and collaborative skills
• Follow up with the hiring manager, Emily Albrecht, one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.