📌 Core Information
🔹 Job Title: Junior Brand Experiences Manager (w/m/d)
🔹 Company: Carlsberg
🔹 Location: Rheinfelden, Aargau, Switzerland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Gestaltend mit, wie unsere Marken auf Festivals, im Handel, bei eigenen Events oder im Rahmen von Sponsoring-Aktivitäten erlebbar werden
- Entwickelst Aktivierungskonzepte mit, die maximale Reichweite, Relevanz und einen starken ROI erzielen
- Arbeitest eng mit Trade Marketing, Sales, Digital Communications und externen Partnern zusammen, um moderne und aufmerksamkeitsstarke Markenauftritte umzusetzen
- Unterstützt bei der Budgetplanung und -kontrolle für Events und behältst unser gebrandetes Equipment im Blick
- Trägst dazu bei, Activation-Toolkits und Guidelines für einheitliche und wirkungsvolle Markenauftritte weiterzuentwickeln
ASSUMPTION: This role is focused on creating and managing brand experiences, with a strong emphasis on events and activations. It requires a high level of creativity, organization, and collaboration with various teams.
📋 Key Responsibilities
✅ Gestaltet mit, wie unsere Marken auf Festivals, im Handel, bei eigenen Events oder im Rahmen von Sponsoring-Aktivitäten erlebbar werden
✅ Entwickelst Aktivierungskonzepte mit, die maximale Reichweite, Relevanz und einen starken ROI erzielen
✅ Arbeitest eng mit Trade Marketing, Sales, Digital Communications und externen Partnern zusammen, um moderne und aufmerksamkeitsstarke Markenauftritte umzusetzen
✅ Unterstützt bei der Budgetplanung und -kontrolle für Events und behältst unser gebrandetes Equipment im Blick
✅ Trägst dazu bei, Activation-Toolkits und Guidelines für einheitliche und wirkungsvolle Markenauftritte weiterzuentwickeln
ASSUMPTION: The role involves a mix of creative and operational tasks, requiring strong project management skills and the ability to work well with others.
🎯 Required Qualifications
Education: Not specified
Experience: First experiences in the field of event management, brand activation or experimental marketing, ideally in FMCG or Lifestyle-Umfeld
Required Skills:
- Erste Erfahrungen im Bereich Eventmanagement, Brand Activation oder Experimental Marketing, idealerweise in FMCG oder Lifestyle-Umfeld
- Hohe Kreativität mit ausgeprägtem Organisationstalent, Zuverlässigkeit und der Fähigkeit, auch in hektischen Situationen den Überblick zu behalten und belastbar zu bleiben
- Freude an der Zusammenarbeit mit verschiedenen internen und externen Schnittstellen
- Datengetriebenes Arbeiten und Erfahrung in der Bewertung von ROI und Aktivierungswirkung
- Agilität, Offenheit für Neues und Gespür für Trends und kulturelle Strömungen
- Bereitschaft und Flexibilität für Einsätze am Wochenende, je nach Eventplanung – sowie ein gültiger Führerausweis
- Sehr gute Deutschkenntnisse in Wort und Schrift; Französisch und Englisch sind von Vorteil, da unsere Events in der ganzen Schweiz stattfinden
Preferred Skills:
- Erfahrung im Bereich Eventmanagement, Brand Activation oder Experimental Marketing
ASSUMPTION: While the role requires initial experience, it is open to candidates with less than two years of experience. Strong communication skills and cultural fit are likely to be important factors in the hiring decision.
💰 Compensation & Benefits
Salary Range: Not specified. Industry standards for a Junior Brand Manager in Switzerland range from CHF 70,000 to CHF 90,000 per year, depending on experience and performance.
Benefits:
- Business Vehicle
- Personal Development Opportunities
Working Hours: Full-time, with flexibility for weekend work based on event planning
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services. Carlsberg is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands.
Company Size: 10,001+ employees. As a large company, Carlsberg offers a wide range of opportunities for career growth and development.
Founded: 1847. Carlsberg was established by brewer J.C. Jacobsen, who was a true renaissance man with a strong focus on quality, research, and serving the community.
Company Description:
- Carlsberg Group was established in 1847 by brewer J.C. Jacobsen. J.C. Jacobsen was a true renaissance man. A believer in quality, research and serving the community, he shared his knowledge with fellow brewers. He looked to the future, prizing long-term growth over short-term gain.
- Today, Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. Our beer portfolio spans core beer brands, including local power brands and international premium brands, craft & speciality brands and alcohol-free brews.
- Our brands are enjoyed in more than 150 markets across Western Europe, Asia and Central & Eastern Europe, and we hold a number 1 or 2 position in more than 20 markets.
Company Specialties:
- Drinks
- Consumer Goods
- FMCG
- Beer
- Brewing
- Research
- Marketing
- Sales
- Customer Relations
- Corporate Social Responsibility (CSR)
- Emerging Markets
- and Supply chain
Company Website: http://www.carlsberggroup.com
ASSUMPTION: Carlsberg is a well-established company with a strong focus on quality, innovation, and sustainability. It offers a wide range of career opportunities and benefits for employees.
📊 Role Analysis
Career Level: Junior. This role is designed for candidates with less than two years of experience in the field of event management, brand activation, or experimental marketing.
Reporting Structure: The role reports directly to the Marketing Manager or a similar position within the company.
Work Arrangement: On-site, with flexibility for weekend work based on event planning.
Growth Opportunities:
- As a large company, Carlsberg offers a wide range of opportunities for career growth and development.
- The role provides exposure to various aspects of brand management and marketing, which can be beneficial for long-term career progression.
- Carlsberg also offers personal development opportunities, such as training and mentoring programs.
ASSUMPTION: The role offers a good starting point for a career in brand management or marketing, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: On-site. The role is based in Rheinfelden, Switzerland, with the possibility of working at other locations based on event planning.
Office Location(s): The role is based in Rheinfelden, with the possibility of working at other locations based on event planning.
Geographic Context:
- Rheinfelden is a small city in the canton of Aargau, Switzerland, with a population of approximately 15,000 people.
- The city is located near the Swiss-German border and is known for its historic old town and beautiful river views.
- Rheinfelden offers a high quality of life with a mix of urban and rural surroundings, making it an attractive place to live and work.
Work Schedule: Full-time, with flexibility for weekend work based on event planning.
ASSUMPTION: The role offers a good work-life balance, with the possibility of flexible working hours and the opportunity to work from home based on event planning.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the department head or a panel of interviewers
- Background check and reference check
- Job offer
Key Assessment Areas:
- Creativity and innovation
- Organizational skills and project management
- Communication and collaboration skills
- Problem-solving and decision-making skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for the role.
- Be prepared to discuss your experience with event management, brand activation, or experimental marketing, as well as your ability to work under pressure and manage multiple tasks.
- Showcase your creativity and problem-solving skills through examples of past projects or challenges you have faced.
- Demonstrate your cultural fit and alignment with Carlsberg's values and company culture.
ATS Keywords: Event Management, Brand Activation, Experimental Marketing, Creativity, Organization, Collaboration, Problem-Solving, Cultural Fit, Carlsberg, Marketing
ASSUMPTION: The application process is likely to be competitive, with a focus on finding candidates with strong creative and organizational skills, as well as a good cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Event management software (e.g., Eventbrite, Cvent, Bizzabo)
ASSUMPTION: The role requires strong project management and design skills, as well as a good understanding of social media and event management tools.
👔 Cultural Fit Considerations
Company Values:
- Pionier, Meister, Partner
Work Style:
- Collaborative and team-oriented
- Innovative and creative
- Results-driven and focused on ROI
- Adaptable and flexible, with a willingness to work weekends based on event planning
Self-Assessment Questions:
- Do you have experience with event management, brand activation, or experimental marketing?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you have strong communication and collaboration skills, with the ability to work well with various teams and stakeholders?
- Are you creative and innovative, with a strong focus on delivering results and ROI?
- Do you have a good understanding of the Carlsberg brand and its values?
ASSUMPTION: Carlsberg places a strong emphasis on cultural fit and alignment with company values. Candidates who demonstrate a good understanding of the company's mission and values, as well as a strong cultural fit, are likely to be successful in the role.
⚠️ Potential Challenges
- The role may require working weekends and evenings based on event planning, which could impact work-life balance.
- The role may involve tight deadlines and high-pressure situations, which could be challenging for some candidates.
- The role may require travel and on-site work at various locations, which could be inconvenient for some candidates.
- The role may involve working with a wide range of stakeholders, including external partners and vendors, which could present communication and collaboration challenges.
ASSUMPTION: The role offers a dynamic and challenging work environment, with the opportunity to gain valuable experience in brand management and marketing. However, it also presents potential challenges that candidates should be aware of and prepared to face.
📈 Similar Roles Comparison
- Junior Brand Manager vs. Junior Brand Experiences Manager: While both roles focus on brand management, the Junior Brand Experiences Manager role places a greater emphasis on event management and activation.
- Industry-specific context: The role is specific to the food and beverage industry, with a focus on beer and other beverage brands.
- Career path comparison: The role offers a good starting point for a career in brand management or marketing, with opportunities for growth and development within the company.
ASSUMPTION: The role offers a unique opportunity to gain experience in brand management and marketing within the food and beverage industry, with a focus on event management and activation.
📝 Sample Projects
- Planning and executing a successful brand activation event for a major festival or music concert
- Developing and implementing a targeted marketing campaign to increase brand awareness and engagement among a specific demographic
- Managing the budget and logistics for a large-scale event, ensuring maximum ROI and minimal waste
ASSUMPTION: The role offers a wide range of opportunities for creative and innovative project management, with a focus on delivering results and ROI.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the brand in the next 12 months, and how can this role help address them?
- What opportunities are there for growth and development within the company?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for the role.
- Prepare examples of your past projects or challenges that demonstrate your creativity, problem-solving skills, and cultural fit.
- Research the company and the brand to show your understanding and enthusiasm for the role.
- Follow up with the hiring manager one week after your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
