📌 Core Information
🔹 Job Title: Junior Brand Manager - Jack Daniel's Family of Brands
🔹 Company: Brown-Forman
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of brand strategies for the Jack Daniel's Family of Brands, focusing on the Super Premium portfolio.
- Collaborating with cross-functional teams to ensure brand consistency and monitor brand performance.
- Planning and executing brand initiatives across various channels, including brand events, on-trade activations, digital/social media, and point-of-sale materials.
- Contributing to the development of new product launches and brand extensions.
- Working in a dynamic team environment and thriving in a fast-paced environment.
ASSUMPTION: This role requires a strong understanding of marketing principles, brand management, and event planning. Experience in the FMCG industry and knowledge of the Polish on-trade channel would be beneficial.
📋 Key Responsibilities
✅ Supporting the Marketing Manager and Brand Managers in the development and implementation of brand plans for the Jack Daniel's Family of Brands, with a focus on the Super Premium portfolio.
✅ Assisting in the execution of brand initiatives across various channels, including brand events, on-trade activations, digital/social media, point-of-sale materials, and other touchpoints.
✅ Coordinating and supporting the planning and execution of branded events, ensuring seamless delivery and impactful brand experiences.
✅ Monitoring and analyzing brand performance, providing regular reports and insights to the team.
✅ Collaborating with cross-functional teams, including sales, trade marketing, and external agencies or vendors, to ensure brand consistency and achieve business objectives.
✅ Overseeing budgets and tracking expenses related to brand activities.
✅ Supporting the development of marketing materials and assets (including digital assets).
✅ Contributing to the development of new product launches and brand extensions.
✅ Collaborating and communicating effectively with international teams to ensure alignment with global brand strategy and share best practices.
✅ Supporting the Marketing Manager with ad-hoc projects and initiatives, providing valuable contributions to various team objectives.
ASSUMPTION: This role requires strong organizational and project management skills, as well as excellent communication and interpersonal skills. Proficiency in Google Workspace is also essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum 2 years of experience in a marketing or brand-related role.
Required Skills:
- Proven track record of supporting the execution of successful marketing initiatives.
- Organizational and project management skills.
- Excellent communication and interpersonal skills.
- Strong analytical and problem-solving skills.
- Strong computer skills with current, or the ability to quickly build, proficiency in Google Workspace.
- Fluency in Polish and English.
Preferred Skills:
- Passionate about marketing with experience in a related role in an FMCG company.
- Experience in event management.
- Knowledge of the Polish On-Trade channel.
- Creative mindset with a keen eye for detail.
ASSUMPTION: While a degree in Marketing or Business is preferred, candidates with relevant experience and a strong portfolio may also be considered.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between PLN 12,000 - 15,000 gross per month, based on experience and market standards for a Junior Brand Manager role in Warsaw. This is an AI-estimated range and may vary based on individual performance and company discretion.
Benefits:
- Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Working Hours: This role requires a standard full-time workweek, typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for event planning and execution.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on individual performance and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Brown-Forman operates in the Beverage Manufacturing industry, with a focus on premium spirits. The company is known for its iconic brands, including Jack Daniel's, Woodford Reserve, and Herradura.
Company Size: Brown-Forman is a mid-sized company with approximately 5,700 employees worldwide. This size allows for a balance between a structured work environment and the opportunity for individual growth and impact.
Founded: Brown-Forman was founded in 1870 and has a rich history in the spirits industry. The company has evolved over the years, expanding its portfolio and global presence.
Company Description:
- Brown-Forman is a premium spirits company with a portfolio that includes some of the most recognized and respected brands in the industry.
- The company is committed to responsible drinking and upholds its founding promise of “Nothing Better in the Market.”
- Brown-Forman offers a premium employee experience, with a focus on total rewards and employee engagement.
Company Specialties:
- Adult Beverages and Consumer Packaged Goods
Company Website: http://www.brown-forman.com
ASSUMPTION: Brown-Forman is a well-established company with a strong brand portfolio and a commitment to responsible drinking. The company offers a premium employee experience and is known for its strong company culture.
📊 Role Analysis
Career Level: This role is a professional-level position, offering the opportunity for growth and development within the marketing function.
Reporting Structure: The Junior Brand Manager reports directly to the Marketing Manager and works closely with the broader Jack Daniel’s team, particularly in the planning and execution of branded events.
Work Arrangement: This role requires a standard full-time workweek, with some flexibility for event planning and execution. The role is based in Warsaw, Mazowieckie, Poland, with the possibility of occasional travel for events and meetings.
Growth Opportunities:
- This role offers the opportunity to gain hands-on experience in brand management and contribute to the success of one of the most recognized names in the industry.
- The dynamic and fast-paced environment provides ample opportunities for learning and growth.
- Brown-Forman is committed to employee development and offers various training and development opportunities.
ASSUMPTION: This role offers a unique opportunity for individuals looking to gain experience in brand management and marketing within the spirits industry. The company's commitment to employee development and growth provides ample opportunities for career progression.
🌍 Location & Work Environment
Office Type: Brown-Forman's Warsaw office is a modern, collaborative workspace that fosters creativity and innovation.
Office Location(s): Warsaw, Mazowieckie, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, offering a vibrant cultural scene, rich history, and a thriving business environment.
- The city is known for its beautiful architecture, green spaces, and diverse culinary scene.
- Warsaw is a major economic hub in Central and Eastern Europe, with a strong focus on finance, technology, and business services.
Work Schedule: The standard workweek is Monday through Friday, with some flexibility for event planning and execution. The role may require occasional travel for events and meetings.
ASSUMPTION: Warsaw offers a dynamic and vibrant work environment, with a rich cultural scene and a thriving business community. The city's central location in Europe provides easy access to other major markets and opportunities for international collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or video interview with the hiring manager and/or team members to discuss the role, responsibilities, and qualifications.
- Final interview or assessment, which may include a case study or presentation.
Key Assessment Areas:
- Marketing and brand management skills.
- Event planning and execution experience.
- Communication and interpersonal skills.
- Problem-solving and analytical skills.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, as well as any event planning or execution experience.
- Demonstrate your passion for marketing and the spirits industry in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication skills, and cultural fit.
- Research Brown-Forman and the Jack Daniel's brand to show your enthusiasm and understanding of the company and its products.
ATS Keywords: Marketing, Brand Management, Event Planning, Jack Daniel's, Brown-Forman, FMCG, Polish On-Trade Channel, Digital Marketing, Social Media, Point-of-Sale Materials, Budget Management, Project Management, Teamwork, Communication Skills, Problem-Solving Skills, Google Workspace
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing and brand management skills, event planning experience, and cultural fit. Applicants should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Drive, Google Docs, Google Sheets, Google Slides)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Event planning and management software (e.g., Eventbrite, Cvent, Bizzabo)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Proficiency in Google Workspace and Microsoft Office Suite is required for this role. Familiarity with event planning and management software, as well as project management tools, would be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We conduct our business with honesty, fairness, and respect for others.
- Responsibility: We take personal responsibility for our actions and their outcomes.
- Teamwork: We work together to achieve common goals and celebrate our successes.
- Adaptability: We embrace change and continuously seek improvement.
- Passion: We are passionate about our brands and our business.
Work Style:
- Collaborative: We work together to achieve common goals and celebrate our successes.
- Dynamic: We embrace change and continuously seek improvement.
- Fast-paced: We operate in a fast-paced environment and thrive on the energy and excitement that comes with it.
- Results-driven: We focus on delivering results and achieving our goals.
Self-Assessment Questions:
- Do you have a passion for marketing and a strong understanding of brand management principles?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have experience planning and executing events, and are you comfortable managing budgets and tracking expenses?
- Are you a strong communicator, with excellent interpersonal skills and the ability to work effectively in a team?
- Do you have a creative mindset and a keen eye for detail?
ASSUMPTION: Brown-Forman values a strong work ethic, collaboration, and a passion for its brands. Applicants should be comfortable working in a fast-paced, dynamic environment and have a strong understanding of marketing and brand management principles.
⚠️ Potential Challenges
- This role requires a strong understanding of marketing principles, brand management, and event planning, which may be challenging for candidates without relevant experience.
- The fast-paced environment may be overwhelming for candidates who prefer a more structured work environment.
- The role may require occasional travel for events and meetings, which may be challenging for candidates who prefer a purely on-site work arrangement.
- The competitive nature of the spirits industry may present challenges in terms of market share and brand visibility.
ASSUMPTION: While this role offers many opportunities for growth and development, it also presents several challenges that candidates should be aware of before applying.
📈 Similar Roles Comparison
- This role is similar to a Junior Brand Manager or Assistant Brand Manager role in the spirits or FMCG industry, with a focus on brand management, event planning, and marketing initiatives.
- However, this role is unique in its focus on the Jack Daniel's Family of Brands and the opportunity to contribute to the growth of the Super Premium portfolio.
- Career progression in this role may lead to a Brand Manager or Senior Brand Manager position, with increased responsibilities and leadership opportunities.
ASSUMPTION: While this role shares similarities with other Junior Brand Manager or Assistant Brand Manager roles, its focus on the Jack Daniel's Family of Brands and the opportunity to contribute to the growth of the Super Premium portfolio make it a unique and attractive opportunity for candidates interested in the spirits industry.
📝 Sample Projects
- Planning and executing a successful brand event, including vendor management, budget tracking, and on-site event management.
- Developing and implementing a digital marketing campaign to increase brand awareness and engagement on social media platforms.
- Conducting market research and analyzing brand performance to inform strategic decision-making and improve brand performance.
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may be involved in as a Junior Brand Manager for the Jack Daniel's Family of Brands. The specific projects may vary based on the brand's needs and market conditions.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for the Jack Daniel's Family of Brands?
- What opportunities are there for growth and development within the marketing function at Brown-Forman?
- How does Brown-Forman support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should tailor their questions to their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, as well as any event planning or execution experience.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication skills, and cultural fit.
- Research Brown-Forman and the Jack Daniel's brand to show your enthusiasm and understanding of the company and its products.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
