📌 Core Information
🔹 Job Title: Junior Consumer & Marketing Insights Consultant
🔹 Company: NielsenIQ
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-time
🔹 Category: Marketing & Sales
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Running projects smoothly, from questionnaire design to report automation and analysis
- Coordinating with internal teams and serving as a daily contact point for clients
- Performing market research and delivering clear action points to clients
- Working in a global environment with multi-country projects
ASSUMPTION: This role involves a high level of client interaction and project management, requiring strong organizational skills and clear communication.
📋 Key Responsibilities
✅ Run projects smoothly, from questionnaire design to report automation and analysis
✅ Coordinate with internal teams (Project Management, Marketing Science, IT Development, etc.)
✅ Serve as a daily contact point for clients, understanding their needs and providing relevant insights
✅ Perform market research and deliver clear action points to clients
✅ Collaborate with other team members throughout the company
ASSUMPTION: This role requires a strong attention to detail, as well as the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field
Experience: A maximum of 2 years of experience in a market research agency or global company in the FMCG industry, in ad-hoc studies, consumer panel, etc.
Required Skills:
- Client-facing positiveness and comfort, with clear and assertive communication (both verbally and in writing)
- Brand tracking proven expertise, and interest in all methodologies (consumer, advertising, behavioral research, qualitative, etc.)
- Global or multi-country projects key experience
- Advanced Excel and PowerPoint usage and affinity
- Organizational skills to manage research projects, meeting deadlines and budgeted time
- Natural positiveness, openness, while being people-caring
- Eagerness to learn and to develop aptitude on advanced market research topics & projects
- Fluent in English
Preferred Skills:
- Experience with market research software and tools
- Knowledge of additional languages
ASSUMPTION: While not explicitly stated, proficiency in market research methodologies and tools is expected for this role.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (Estimated, based on industry standards for entry-level market research roles in Lisbon)
Benefits:
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Working Hours: Full-time, 40 hours per week, with flexibility for project needs
ASSUMPTION: The salary range is estimated based on industry standards for entry-level market research roles in Lisbon. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. They operate in over 100 markets, covering more than 90% of the world's population.
Company Size: NielsenIQ has 10,001+ employees globally, with a significant presence in Lisbon.
Founded: NielsenIQ was founded in 2023, following the combination of Nielsen and GfK, two industry leaders with unparalleled global reach.
Company Description:
- NielsenIQ enables clients to make data-driven decisions by listening to their needs, establishing research strategies, and providing relevant insights and recommendations.
- Their Consumer & Marketing Insights (CMI) Department focuses on helping clients grow through data-driven decision-making.
- NielsenIQ is committed to reflecting the diversity of the clients, communities, and markets they measure within their own workforce, embedding inclusion and diversity into all aspects of their workforce, measurement, and products.
Company Specialties:
- Consumer & Marketing Insights
- Retail Measurement
- Advertising Effectiveness
- Consumer Panel
- Data Analytics
Company Website: https://nielseniq.com/global/en/
ASSUMPTION: NielsenIQ's focus on consumer intelligence and data-driven decision-making makes it an attractive employer for market research professionals.
📊 Role Analysis
Career Level: Entry-level to Junior
Reporting Structure: This role reports directly to the Consumer & Marketing Insights Department and works closely with various internal teams.
Work Arrangement: On-site, with flexibility for remote work based on project needs
Growth Opportunities:
- Learning advanced market research topics and projects
- Expanding knowledge of various research methodologies
- Potential career progression to Senior Consultant or Manager roles
ASSUMPTION: This role offers significant growth opportunities for individuals eager to learn and develop their market research skills.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Praca Duque de Saldanha 1, 2, Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, known for its historic sites, vibrant culture, and coastal location.
- The office is located in the heart of Lisbon, offering easy access to public transportation and nearby amenities.
- The Lisbon office is a multicultural environment, with employees from various backgrounds and nationalities.
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on project needs
ASSUMPTION: The Lisbon office provides a dynamic and multicultural work environment, fostering collaboration and learning opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Communication skills and client-facing positiveness
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
- Market research knowledge and enthusiasm for learning
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of market research methodologies and your eagerness to learn
- Prepare examples of your problem-solving skills and ability to manage projects effectively
ATS Keywords: Market Research, Consumer Panel, Brand Tracking, Project Management, Client Facing, Communication, Excel, PowerPoint, Global Projects, Multi-Country Projects
ASSUMPTION: Applicants should focus on demonstrating their strong communication skills, project management abilities, and enthusiasm for market research in their application and interview preparation.
🛠️ Tools & Technologies
- Market research software and tools (e.g., SPSS, R, Python, Tableau)
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Proficiency in market research software and tools is expected for this role, with opportunities to learn and develop skills in new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Innovative
- Collaborative
- Inclusive
- Data-driven
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to learning
Self-Assessment Questions:
- Do you thrive in a dynamic, client-facing environment?
- Are you comfortable managing multiple projects and deadlines?
- Are you eager to learn and develop your market research skills?
- Do you embrace a data-driven and collaborative work style?
ASSUMPTION: Applicants should assess their fit with NielsenIQ's values and work style, ensuring they are comfortable in a dynamic, client-facing, and data-driven environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines effectively
- Adapting to a fast-paced and dynamic work environment
- Developing expertise in various market research methodologies
- Building strong relationships with clients and internal teams
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to learning and development.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on running projects smoothly from beginning to end, with a strong emphasis on client interaction and project management.
- Industry-specific context: NielsenIQ's global presence and consumer intelligence focus set it apart from other market research firms.
- Career path comparison: This role offers growth opportunities to Senior Consultant or Manager positions, with a focus on developing market research expertise.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Conducting a brand tracking study for a multinational FMCG company
- Analyzing consumer panel data to identify trends and opportunities for a retail client
- Managing a multi-country research project, coordinating with internal teams and clients
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the work in this role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role contribute to the overall success of the Consumer & Marketing Insights Department?
- What opportunities are there for professional development and growth within NielsenIQ?
- How does NielsenIQ support work-life balance for its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: Applicants should use the interview to gain insights into the role's challenges, opportunities, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching NielsenIQ, understanding market research methodologies, and practicing your problem-solving skills
- Follow up with the hiring manager within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
