📌 Core Information
🔹 Job Title: Junior Creative Marketing Specialist - PPC/ Paid Social (m/f/x) - German speaking
🔹 Company: Scalable GmbH
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting the coordination of advertising material creation across multiple performance marketing channels
- Collaborating with various stakeholders to prioritize concept production based on KPIs
- Assisting in the planning and execution of advertising material tests to maximize performance
- Contributing to the scaling of advertising material production using tools and AI
- Holistically measuring, analyzing, and evaluating advertising performance to identify promising communication strategies
- Staying updated on advertising trends, techniques, and best practices
- Analyzing direct and indirect competitors to identify opportunities for campaigns
ASSUMPTION: This role requires a strong focus on collaboration, creativity, and data-driven decision making. It is ideal for a junior marketing professional looking to gain experience in performance marketing and advertising.
📋 Key Responsibilities
✅ Supporting the coordination of advertising material creation across all performance marketing channels (Google, YouTube, Meta, TikTok, Reddit, etc.)
✅ Collaborating with various stakeholders, including design, brand, international, growth teams, and external partners, to produce efficient concepts based on KPIs
✅ Assisting in the planning and execution of advertising material tests in paid campaigns to continuously maximize performance
✅ Contributing to the scaling of advertising material production using tools (e.g., Storyteq, AI, etc.)
✅ Holistically measuring, analyzing, and evaluating advertising performance across all channels to identify promising communication strategies
✅ Staying updated on advertising trends, techniques, and best practices
✅ Analyzing direct and indirect competitors to identify opportunities for campaigns
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong communication, organizational, and data analysis skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 0-2 years of experience in performance marketing, advertising, or a related field
Required Skills:
- Interest in performance marketing and creative production
- Strong collaboration skills with design teams and external service providers
- Creativity and strong interest in storytelling, visual, and motion design
- Ability to communicate creative concepts verbally, visually, and in writing
- Strong data-driven mindset and excellent analytical skills
- Fluency in English and German; additional languages are a plus
- Familiarity with Figma is a plus
- Interest and previous experience in the financial sector is a plus
Preferred Skills:
- Experience with performance marketing tools and platforms
- Knowledge of the financial services industry
ASSUMPTION: While previous experience is not required, a strong interest in performance marketing and advertising, along with a creative mindset and analytical skills, are essential for success in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for entry-level marketing roles in Munich)
Benefits:
- Flexible vacation days
- Monthly contribution to 'Deutschland Ticket'
- Free subscription for PRIME+ Broker
- Attractive compensation package
- Company pension scheme
Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely some days
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Munich. The benefits package is designed to attract and retain top talent in the competitive FinTech industry.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically FinTech and digital investment management
Company Size: Medium (501-1,000 employees), offering a collaborative and dynamic work environment
Founded: 2014, with offices in Munich, Berlin, London, and Vienna
Company Description:
- Scalable Capital is a leading FinTech in Europe, bringing people and technology-based investment together
- Offers a broker with a trading flat rate and interest and a digital wealth management service
- Creates and manages globally diversified ETF portfolios for clients with sustainable investment strategies when desired
Company Specialties:
- Digital investment management
Company Website: www.scalable.capital
ASSUMPTION: Scalable Capital is a fast-growing FinTech company focused on digital investment management, offering a range of services for private individuals and businesses.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and development within the marketing team
Reporting Structure: This role reports directly to the Marketing Manager and works closely with various stakeholders across the marketing team and other departments
Work Arrangement: Hybrid, with a mix of on-site and remote work, allowing for flexibility and a healthy work-life balance
Growth Opportunities:
- On-the-job training and mentorship opportunities within the marketing team
- Potential to take on more responsibilities and advance to a mid-level marketing role
- possibility to work on international projects and collaborate with colleagues in other offices
ASSUMPTION: This role offers a unique opportunity for a junior marketing professional to gain experience in performance marketing and advertising, with potential for growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central Munich
Office Location(s): Seitzstraße 8e, 80538 Munich, Germany
Geographic Context:
- Munich is the capital of Bavaria and the third-largest city in Germany
- Known for its vibrant culture, rich history, and strong economy
- Offers a high quality of life, with numerous parks, museums, and recreational activities
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely some days
ASSUMPTION: The Munich office offers a collaborative and dynamic work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and a team member
- Final interview with the Head of Marketing
Key Assessment Areas:
- Creativity and problem-solving skills
- Data-driven mindset and analytical skills
- Communication and collaboration skills
- Interest in performance marketing and advertising
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your creative work and be ready to discuss them during the interview
- Research Scalable Capital and be prepared to discuss how your skills and interests align with the company's mission and values
ATS Keywords: Performance Marketing, PPC, Paid Social, Advertising, Creative Production, Collaboration, Data Analysis, German-speaking, Figma, Financial Sector
ASSUMPTION: The application process is designed to assess the candidate's creativity, analytical skills, and cultural fit within the marketing team and the company as a whole.
🛠️ Tools & Technologies
- Performance marketing platforms (e.g., Google Ads, Facebook Ads, TikTok Ads)
- Ad creation and design tools (e.g., Figma, Canva, Adobe Creative Suite)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
ASSUMPTION: Familiarity with relevant performance marketing platforms, ad creation tools, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration and teamwork
- Continuous learning and improvement
- Integrity and transparency
- Innovation and creativity
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Flexible and adaptable
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a creative mindset and a strong interest in advertising and marketing?
- Are you comfortable working in a fast-paced, dynamic environment?
ASSUMPTION: Scalable Capital values candidates who are customer-centric, collaborative, and data-driven, with a strong focus on continuous learning and improvement.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured work environment
- The role requires a strong focus on data analysis and interpretation, which may be challenging for candidates who are not comfortable working with data
- Collaborating with various stakeholders may require strong communication and project management skills
- Working in a hybrid environment may present challenges in terms of communication and collaboration
ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents several challenges that candidates should be aware of before applying.
📈 Similar Roles Comparison
- Junior Marketing Specialist - PPC/SEM (German-speaking)
- Similar responsibilities and required skills
- Focus on PPC/SEM campaigns rather than a broader range of performance marketing channels
- May offer more specialized training in PPC/SEM strategies and tactics
- Junior Creative Marketing Specialist - Social Media (German-speaking)
- Similar responsibilities and required skills
- Focus on social media advertising rather than a broader range of performance marketing channels
- May offer more specialized training in social media advertising strategies and tactics
- Junior Marketing Specialist - Brand (German-speaking)
- Similar required skills, such as creativity, collaboration, and data analysis
- Focus on brand management and strategy rather than performance marketing
- May offer more opportunities for creative and strategic thinking
ASSUMPTION: While these roles share some similarities, they also have distinct differences in terms of focus, required skills, and potential career paths.
📝 Sample Projects
- Developing and executing a PPC campaign for a new product launch, including keyword research, ad creation, and A/B testing
- Collaborating with the design team to create visually appealing and engaging ads for social media platforms
- Analyzing advertising performance data to identify trends and opportunities for optimization and improvement
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role, from creative ad development to data analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other teams within the marketing department and the company as a whole?
- What opportunities are there for professional growth and development within this role and the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your creative work and be ready to discuss them during the interview
- Research Scalable Capital and be prepared to discuss how your skills and interests align with the company's mission and values
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
