📌 Core Information
🔹 Job Title: Junior Creative Marketing Specialist - PPC/ Paid Social (m/f/x) - German speaking
🔹 Company: Scalable GmbH
🔹 Location: Munich, Germany (with remote/hybrid options)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (on-site and remote work)
🚀 Job Overview
Key aspects of this role include:
- Supporting the coordination of advertising material creation across various performance marketing channels
- Collaborating with stakeholders to prioritize efficient concepts based on KPIs
- Assisting in the conceptualization of a plan for advertising material tests in paid campaigns
- Helping to scale advertising material production using tools and AI
- Analyzing and evaluating advertising material performance holistically across all channels
- Staying updated on advertising trends, techniques, and best practices
- Analyzing direct and indirect competitors to identify opportunities for campaigns
ASSUMPTION: This role requires a strong interest in performance marketing and creative production, with some experience preferred. It involves close collaboration with various teams and stakeholders, requiring excellent communication skills and a data-driven approach.
📋 Key Responsibilities
✅ Supporting the coordination of advertising material creation across performance marketing channels (Google, YouTube, Meta, TikTok, Reddit, etc.)
✅ Working closely with stakeholders (Design, Brand, International, Growth, external partners) to produce efficient concepts based on KPIs
✅ Assisting in the conceptualization of a plan for advertising material tests in paid campaigns to maximize performance
✅ Helping to scale advertising material production using tools (e.g., Storyteq, AI) and other methods
✅ Measuring, analyzing, and evaluating advertising material performance holistically across all channels to identify promising communication strategies
✅ Staying updated on advertising trends, techniques, and best practices
✅ Analyzing direct and indirect competitors to identify opportunities for campaigns
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring a balance of creative thinking and data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 0-2 years of experience in performance marketing, creative production, or a related field
Required Skills:
- Interest in performance marketing and creative production
- Strong collaboration skills with design teams and external service providers
- Creativity with a passion for storytelling, visual, and motion design
- Ability to communicate creative concepts verbally, visually, and in writing
- Strong analytical skills and data-driven approach
- Excellent communication skills in English and German (additional languages are a plus)
- Familiarity with Figma is a plus
- Interest and previous experience in the financial sector is a plus
Preferred Skills:
- Experience with performance marketing tools and platforms
- Knowledge of the financial services industry
ASSUMPTION: While specific industry experience is not required, a strong interest in the financial services sector and a willingness to learn are essential for success in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (gross, based on experience and qualifications)
Benefits:
- Become part of one of Europe's fastest-growing and most visible FinTech startups, creating an innovative service that significantly impacts customers' lives
- Work in a diverse and international team with a customer-centric focus and the opportunity to collaborate with various departments
- Flexible work arrangements, with the option to work remotely or in the office in Munich or Berlin
- Modern hardware and tools for productive work
- Internal knowledge-sharing sessions and a personal budget for external events
- Flexible vacation days and the opportunity to work abroad
- Attractive compensation package and company pension scheme
- Monthly contribution to the 'Deutschland Ticket' and free subscription for the PRIME+ broker
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Germany. The final offer may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Fintech)
Company Size: Medium (501-1,000 employees) - Offers a supportive and collaborative work environment with ample opportunities for growth and learning
Founded: 2014 - Scalable Capital has been a leading FinTech in Europe since its inception, bringing people and technology-based investment together
Company Description:
- Scalable Capital is a leading FinTech in Europe, offering a digital investment platform that enables customers to manage their finances independently
- The company provides a broker with a flat trading fee and interest, allowing customers to trade stocks, ETFs, cryptocurrencies, funds, and more with as little as €1
- Scalable Capital also offers digital wealth management, creating and managing globally diversified ETF portfolios for clients with sustainable investment strategies upon request
Company Specialties:
- Digital investment management
- Performance marketing
- Creative production
Company Website: www.scalable.capital
ASSUMPTION: Scalable Capital is a fast-growing FinTech company with a strong focus on innovation and customer-centricity. Working at Scalable Capital offers the opportunity to grow both personally and professionally in an exciting and dynamic environment.
📊 Role Analysis
Career Level: Entry-level (Junior)
Reporting Structure: This role reports directly to the Marketing Team Lead and collaborates closely with various stakeholders, including Design, Brand, International, Growth, and external partners
Work Arrangement: Hybrid (on-site and remote work) with flexible hours and the option to work remotely
Growth Opportunities:
- Learning and developing new skills in performance marketing and creative production
- Collaborating with various teams and stakeholders to gain a holistic understanding of the business
- Potential career progression into more senior marketing roles or specialized positions within the marketing department
ASSUMPTION: This role offers excellent opportunities for professional growth and development, with a strong focus on learning and collaboration.
🌍 Location & Work Environment
Office Type: Modern and collaborative office spaces in Munich and Berlin, with remote work options available
Office Location(s): Munich, Germany (Seitzstraße 8e, 80538) and Berlin, Germany (Saarbrücker Str. 37A, 10405)
Geographic Context:
- Munich: A vibrant city in southern Germany, known for its rich history, culture, and strong economy
- Berlin: The capital and largest city in Germany, offering a diverse and multicultural environment with a thriving tech and startup scene
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: Both Munich and Berlin offer exciting and dynamic work environments, with a strong focus on innovation and collaboration. The hybrid work arrangement provides the best of both worlds, allowing employees to work from home or in the office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study (if applicable)
- On-site or video interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- Creativity and problem-solving skills
- Analytical and data-driven approach
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Demonstrate your passion for performance marketing and creative production in your application materials
- Showcase your understanding of the financial services industry and Scalable Capital's mission and values
ATS Keywords: Performance Marketing, Creative Production, Collaboration, Storytelling, Visual Design, Motion Design, Data Analysis, Communication, Figma, Financial Sector Knowledge
ASSUMPTION: The application process at Scalable Capital is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values. Tailoring your application materials to the specific requirements of this role will increase your chances of success.
🛠️ Tools & Technologies
- Performance marketing platforms (e.g., Google Ads, Facebook Ads, TikTok Ads)
- Creative design tools (e.g., Figma, Adobe Creative Suite)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: Familiarity with relevant performance marketing, creative design, and data analysis tools is essential for success in this role. Candidates should be eager to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Putting customers at the heart of everything we do
- Innovation: Embracing change and continuous improvement
- Collaboration: Working together to achieve common goals
- Integrity: Acting with honesty and transparency in all our actions
- Excellence: Striving for the highest standards in everything we do
Work Style:
- Data-driven: Making informed decisions based on data and analytics
- Creative: Encouraging innovation and out-of-the-box thinking
- Collaborative: Working closely with team members and stakeholders to achieve common goals
- Agile: Adapting to change and embracing new challenges
Self-Assessment Questions:
- How do you align with Scalable Capital's customer-centric approach to business?
- Can you provide an example of a time when you used data to inform a creative decision or strategy?
- How do you approach collaboration with team members and stakeholders to achieve common goals?
ASSUMPTION: Scalable Capital values candidates who demonstrate a strong cultural fit with the company's mission, values, and work style. Assessing your alignment with these factors will increase your chances of success in the application process.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment, requiring adaptability and quick decision-making
- Collaborating with various teams and stakeholders, requiring strong communication and project management skills
- Analyzing and interpreting data to inform creative decisions, requiring a strong analytical mindset
- Keeping up with the latest trends and best practices in performance marketing and creative production, requiring continuous learning and development
ASSUMPTION: While this role presents several challenges, it also offers numerous opportunities for professional growth and development. Candidates should be prepared to embrace these challenges and leverage them as learning experiences.
📈 Similar Roles Comparison
- Junior Marketing Specialist (PPC/SEM) - Focuses more on paid advertising campaigns and less on creative production
- Junior Graphic Designer - Focuses more on visual design and less on performance marketing and data analysis
- Junior Marketing Analyst - Focuses more on data analysis and less on creative production and performance marketing
ASSUMPTION: While these roles share some similarities with the Junior Creative Marketing Specialist position, they each have unique focuses and requirements. Candidates should consider their interests and skills when comparing these roles.
📝 Sample Projects
- Developing and executing a paid advertising campaign for a new product launch, including creative concept development, targeting, and optimization
- Analyzing and reporting on the performance of advertising materials across various channels, identifying trends, and making data-driven recommendations for improvement
- Collaborating with the design team to create visually appealing and engaging advertising materials that resonate with the target audience
ASSUMPTION: These sample projects provide a glimpse into the types of tasks and responsibilities that candidates can expect in this role. However, the specific projects and priorities may vary depending on the company's needs and the candidate's skills and experiences.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Scalable Capital support the professional development and growth of its employees?
- Can you provide an example of a successful marketing campaign that the company has executed, and what made it successful?
- How does Scalable Capital approach collaboration and communication with external partners and service providers?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success. Tailoring your questions to the specific company and position will help you make a strong impression.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or examples of your creative work, if applicable
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
