Junior Creative Strategist (Instagram/TikTok) (m/w/d)

📌 Core Information

🔹 Job Title: Junior Creative Strategist (Instagram/TikTok) (m/w/d)

🔹 Company: Creative Dreams by barkerz

🔹 Location: Remote (Germany)

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 11, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing creative strategies for social media ads
• Writing scripts for social media ads
• Collaborating with account managers and designers on client projects
• Researching market trends and developing creative marketing angles
• Working in a fast-paced, data-driven environment

ASSUMPTION: This role requires strong creative writing skills and a deep understanding of social media platforms, particularly Instagram and TikTok.

📋 Key Responsibilities

✅ Write scripts for social media ads, focusing on Instagram and TikTok

✅ Develop creative strategies, copy, and communication plans for client projects

✅ Collaborate with account managers, designers, and media buying teams to ensure consistent messaging and high-performing ads

✅ Stay up-to-date with social media trends and market developments to continuously improve ad performance

✅ Contribute to a positive and collaborative team environment

ASSUMPTION: This role may require occasional overtime to meet project deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 0-2 years of experience in copywriting, social media marketing, or a related field

Required Skills:

• Excellent copywriting skills in German
• Strong knowledge of Instagram and/or TikTok
• Ability to adapt to rapidly changing social media trends
• Strong communication and teamwork skills
• Proficient in Microsoft Office and Google Suite

Preferred Skills:

• Experience with social media advertising platforms (e.g., Facebook Ads Manager)
• Familiarity with market research tools (e.g., SimilarWeb, SEMrush)
• Basic knowledge of HTML and CSS

ASSUMPTION: Candidates with experience in performance marketing or agency environments may have an advantage.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience and performance)

Benefits:

• Remote work and modern working environment
• Urban Sports Club membership
• Regular team events (digital and in-person)
• MacBook and Apple accessories
• Internal and external training opportunities
• Strong team culture with a focus on growth and innovation

Working Hours: Full-time (40 hours per week) with flexible hours and the possibility of remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: Small (11-50 employees)

Founded: 2022 (as Creative Dreams by barkerz)

Company Description:

• Creative Dreams by barkerz is a performance creative agency specializing in creating best-performing ads for social media platforms
• The company focuses on data-driven, structured, and creative approaches to deliver maximum value to its clients
• Creative Dreams by barkerz operates with a strong team culture, emphasizing constant growth, candor, innovation, creativity, and passion

Company Specialties:

• Performance creative strategy
• Social media advertising
• Data-driven marketing
• Creative design and content

Company Website: creative-dreams.co

ASSUMPTION: Creative Dreams by barkerz is a young, growing agency with a strong focus on innovation and performance.

📊 Role Analysis

Career Level: Entry-level (Junior)

Reporting Structure: This role reports directly to the Creative Director

Work Arrangement: Remote OK, with the possibility of occasional in-person meetings or events

Growth Opportunities:

• Advancement to mid-level or senior creative strategist roles
• Expansion of responsibilities to include additional social media platforms or account management
• Professional development through internal and external training opportunities

ASSUMPTION: This role offers significant growth potential for candidates looking to build a career in social media marketing or advertising.

🌍 Location & Work Environment

Office Type: Remote (with the possibility of occasional in-person meetings or events)

Office Location(s): Düsseldorf, Germany

Geographic Context:

• Düsseldorf is a major city in western Germany, known for its fashion and advertising industries
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities
• Düsseldorf is well-connected by public transportation and has an international airport

Work Schedule: Full-time (40 hours per week) with flexible hours and the possibility of remote work

ASSUMPTION: Candidates should be comfortable working remotely and have a reliable internet connection.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Creative test or assignment
• Final interview with the Creative Director

Key Assessment Areas:

• Creative writing skills
• Knowledge of Instagram and/or TikTok
• Adaptability to rapidly changing social media trends
• Communication and teamwork skills

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Include a portfolio of your best work, if available
• Be prepared to discuss your understanding of social media trends and marketing strategies
• Demonstrate your enthusiasm for the role and the company's mission

ATS Keywords: Social Media, Copywriting, Creative Strategy, Market Research, Trend Recognition, Team Collaboration, Communication Skills, Adaptability

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the company.

🛠️ Tools & Technologies

• Microsoft Office and Google Suite
• Social media advertising platforms (e.g., Facebook Ads Manager)
• Market research tools (e.g., SimilarWeb, SEMrush)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The specific tools and technologies required may vary depending on the client's needs and the project's scope.

👔 Cultural Fit Considerations

Company Values:

• Constant Growth
• Candor & Tough Love
• Always Innovating
• Creativity Sells
• Passion, Fun, and Love

Work Style:

• Data-driven and structured
• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working remotely and collaborating with a team?
• Do you have a strong passion for social media and marketing?
• Are you open to feedback and willing to learn from your colleagues?

ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Rapidly changing social media trends and algorithms
• Meeting tight deadlines for client projects
• Balancing multiple client projects and priorities
• Working remotely and maintaining a strong team dynamic

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Junior Creative Strategist (Instagram/TikTok) vs. Junior Copywriter: The former focuses more on strategy and market research, while the latter is more focused on writing and content creation
• Junior Creative Strategist (Instagram/TikTok) vs. Social Media Manager: The former is more focused on creative strategy and copywriting, while the latter is responsible for overall social media management and engagement
• Junior Creative Strategist (Instagram/TikTok) vs. Marketing Coordinator: The former is more specialized in creative strategy and copywriting, while the latter has a broader range of marketing responsibilities

ASSUMPTION: This role may have some overlap with other marketing or advertising positions, but it is primarily focused on creative strategy and copywriting for social media ads.

📝 Sample Projects

• Developing a creative strategy and copy for an e-commerce client's Instagram and TikTok ads
• Researching market trends and developing a creative marketing angle for a B2B client's LinkedIn campaign
• Collaborating with a design team to create a series of engaging and high-performing ads for a client's Facebook and Instagram accounts

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the client's needs and the company's priorities.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the company in the next year, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the team's dynamic, and how do team members collaborate and support one another?
• What are the most important priorities for this role in the first 90 days?
• How does the company measure the success of its creative strategies and copywriting efforts?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company's priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio of your best work, if available
• Be ready to discuss your understanding of social media trends and marketing strategies
• Follow up with the company within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.