Junior Digital Marketing Analyst (Sao Paulo - contractor)

📌 Core Information

🔹 Job Title: Junior Digital Marketing Analyst (Sao Paulo - contractor)

🔹 Company: Inner Circle

🔹 Location: São Paulo, São Paulo, Brazil

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing and analyzing paid campaigns to drive user growth
• Collaborating with teams to implement digital marketing strategy
• Building comprehensive reports on campaign performance
• Proposing new expansion opportunities in Brazil

ASSUMPTION: This role is ideal for a recent graduate or early-career professional looking to gain hands-on experience in digital marketing and campaign management.

📋 Key Responsibilities

✅ Run and optimize paid campaigns across various channels to promote overall growth in new users and other relevant KPIs

✅ Build comprehensive and actionable reports about campaign performance, generating insights about channels, campaign goals, segmentation, and creatives

✅ Study and propose new high-potential places to expand the company's presence in Brazil

✅ Collaborate with Brand and CRM teams to implement the digital marketing plan effectively

ASSUMPTION: The role requires a strong focus on data analysis and interpretation, as well as excellent communication and collaboration skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field

Experience: 1-3 years of experience in managing digital campaigns

Required Skills:

• Familiarity with Google Workspace tools (Google Sheets, Google Slides, etc.)
• Proficiency in English
• Data-driven mindset
• Attention to detail
• Excellent communication skills
• Collaborative team player
• Growth mindset

Preferred Skills:

• Fluency in Portuguese
• Experience with TikTok Ads, Meta Ads, Google Ads, and Apple Search Ads

ASSUMPTION: While the role requires a specific degree, relevant experience and skills can be gained through internships, personal projects, or online courses.

💰 Compensation & Benefits

Salary Range: Based on Brazilian market standards for junior digital marketing roles, the estimated salary range is R$ 3,000 - R$ 5,000 per month (before taxes).

Benefits:

• 40-hour contract
• Contractor position
• Amazing work space in the heart of Sao Paolo
• Macbook or other hardware of choice
• Stay healthy and bring your own device compensation
• Training and development budget
• Frequent team get-togethers and team activities
• Free Inner Circle VIP membership for the applicant and their single friends

Working Hours: Full-time (40 hours per week) with flexible hours and a focus on results

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Inner Circle operates in the online dating industry, focusing on exclusive, curated communities for ambitious and interesting individuals.

Company Size: Inner Circle is a mid-sized company with 11-50 employees, providing a dynamic and collaborative work environment.

Founded: 2012, in Amsterdam, the Netherlands

Company Description:

• Inner Circle is less like a dating app and more like a member’s club made for dating
• Niche by design, it caters to people who live ambitious, interesting lifestyles and want to date people who move in similar circles
• Built on the belief that opposites don’t attract, the company curates a community where everyone is worth dating, and people have more in common than just being single

Company Specialties:

• Online Dating
• Exclusive events
• Matchmaking

Company Website: https://www.theinnercircle.co

ASSUMPTION: Inner Circle's unique approach to dating sets it apart from other dating apps and creates a strong brand identity.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and development within the digital marketing team

Reporting Structure: The role reports directly to the Digital Marketing Manager

Work Arrangement: On-site, with a focus on results and flexible hours

Growth Opportunities:

• Learning and developing digital marketing skills
• Expanding knowledge of the Brazilian market and consumer behavior
• Potential career progression within the digital marketing team

ASSUMPTION: This role offers a unique opportunity for early-career professionals to gain hands-on experience in digital marketing and make a significant impact on the company's growth.

🌍 Location & Work Environment

Office Type: Modern and collaborative workspace in the heart of Sao Paolo

Office Location(s): Sao Paolo, Brazil

Geographic Context:

• Sao Paolo is the largest city in Brazil and the Americas, with a vibrant cultural scene and diverse population
• The city offers numerous opportunities for professional growth and networking within the tech and marketing industries
• Sao Paolo is known for its dynamic nightlife, arts, and cultural attractions

Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results

ASSUMPTION: The work environment at Inner Circle is dynamic, collaborative, and focused on driving growth through innovative digital marketing strategies.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the Digital Marketing Manager
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign management experience
• Communication and collaboration skills
• Cultural fit with the company's values and mission

Application Tips:

• Highlight relevant experience and skills, including any internships or personal projects
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively

ATS Keywords: Digital Marketing, Campaign Management, Data Analysis, Paid Campaigns, Brazil, User Growth, Collaboration, Google Workspace

ASSUMPTION: The application process at Inner Circle is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Google Workspace (Google Sheets, Google Slides)
• Social media advertising platforms (TikTok Ads, Meta Ads, Google Ads, Apple Search Ads)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The role requires proficiency in Google Workspace tools and familiarity with social media advertising platforms. Experience with data analysis and visualization tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Exclusivity
• Curated community
• Ambitious and interesting lifestyles

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Dynamic and innovative

Self-Assessment Questions:

• Do you thrive in a collaborative work environment and enjoy working with teams to achieve common goals?
• Are you comfortable analyzing data and using insights to inform decision-making?
• Do you share Inner Circle's values and believe in the company's mission to create a curated community for ambitious and interesting individuals?

ASSUMPTION: Inner Circle values candidates who are a strong cultural fit and align with the company's mission and values.

⚠️ Potential Challenges

• Managing multiple paid campaigns simultaneously, requiring strong organizational skills and attention to detail
• Adapting to a dynamic work environment with changing priorities and deadlines
• Working in a competitive industry with a focus on driving user growth and engagement
• Navigating the Brazilian market and consumer behavior, which may differ from other regions

ASSUMPTION: The role presents unique challenges and opportunities for growth and development within the digital marketing field.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a stronger emphasis on campaign management and data analysis
• Inner Circle's unique approach to dating sets it apart from other companies in the industry, offering a more curated and exclusive user experience
• This role provides an opportunity for early-career professionals to gain hands-on experience in digital marketing and make a significant impact on the company's growth

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities, making it an attractive choice for early-career digital marketing professionals.

📝 Sample Projects

• Developing and executing a paid campaign strategy to drive user growth in a specific Brazilian city
• Analyzing campaign performance data to identify trends and optimize future campaigns
• Collaborating with the Brand and CRM teams to create targeted marketing materials and promotional content

ASSUMPTION: These sample projects illustrate the key responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does the digital marketing team collaborate with other departments, such as Brand and CRM?
• What opportunities are there for professional growth and development within the digital marketing team?
• How does Inner Circle approach user engagement and retention in the Brazilian market?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates the candidate's interest in the role and the company, as well as their ability to think critically and problem-solve.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for the role and the company's mission
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
• Research Inner Circle's unique approach to dating and be prepared to discuss how your skills and experience align with the company's values and mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.