📌 Core Information
🔹 Job Title: (Junior) Influencer Marketing Manager - German Speaker
🔹 Company: Emma – The Sleep Company
🔹 Location: Frankfurt, Hesse, Germany
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Frankfurt office)
🚀 Job Overview
Key aspects of this role include:
- End-to-end influencer campaign management
- Influencer scouting, evaluation, and negotiation
- Contract management and cost tracking
- Collaboration with creative and legal teams
- Performance tracking and program evolution
ASSUMPTION: This role requires a strong understanding of German social media platforms and audience behavior, as well as proficiency in English and German.
📋 Key Responsibilities
✅ Coordinate the end-to-end execution of influencer campaigns, ensuring timely and quality deliverables
✅ Scout, evaluate, and negotiate with influencers across different platforms
✅ Handle contracts, cost management, collaboration with external agencies, and internal approval flows
✅ Collaborate closely with creative and legal teams to align on messaging and campaign strategy
✅ Track performance, collect insights, and help evolve the influencer program
ASSUMPTION: This role involves a high degree of independence and self-reliance, with a focus on driving results and continuous learning.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in a relevant field (e.g., business, communication, or marketing)
Experience: Ideally, some experience in influencer marketing, but not strictly required for entry-level candidates
Required Skills:
- Fluency in English and German
- Analytical skills and data-driven mindset
- Self-reliance and structured working style
- Strong communication and negotiation skills
- Ability to approach others openly and confidently
Preferred Skills:
- Experience with influencer marketing platforms and tools
- Knowledge of the sleep industry or related fields
ASSUMPTION: Candidates with relevant internship experience or projects demonstrating their skills in influencer marketing will be strongly considered.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (AI-estimated, based on entry-level marketing roles in Frankfurt)
Benefits:
- Competitive benefits package (details not specified)
- Opportunities for personal and professional growth
- Diverse and inclusive workplace culture
Working Hours: Full-time (40 hours/week), with flexible working hours and remote work opportunities for specific roles
ASSUMPTION: The salary range is an estimate based on market research for entry-level marketing roles in Frankfurt. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Emma – The Sleep Company operates in the manufacturing industry, specializing in sleep technology, mattress design, and ergonomic sleep solutions.
Company Size: Emma – The Sleep Company has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: 2015, with a mission to transform the world of sleep through innovative, high-quality products and exceptional customer experiences.
Company Description:
- Emma – The Sleep Company is the world’s largest direct-to-consumer sleep brand, available in over 35 countries with more than 25 stores across Europe.
- The company focuses on developing the best sleep comfort products, empowering customers to awaken their best every day.
- Emma – The Sleep Company is committed to promoting inclusion in the workplace, celebrating diversity, and providing equal opportunities for all employees.
Company Specialties:
- Sleep Technology
- Mattress Design and Innovation
- Ergonomic Sleep Solutions
- Sustainable Sleep Solutions
- E-commerce Retail
- Global Sleep Wellness
- Sleep Research and Insights
Company Website: https://team.emma-sleep.com/
ASSUMPTION: Emma – The Sleep Company's focus on innovation, quality, and customer-centricity drives its success in the competitive sleep industry.
📊 Role Analysis
Career Level: Entry-level (Junior) position, offering opportunities for growth and development within the influencer marketing team and the broader organization.
Reporting Structure: This role reports directly to the Influencer Marketing Manager or a similar senior position within the marketing department.
Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects, depending on the company's policies and the employee's needs.
Growth Opportunities:
- Progression to a mid-level or senior influencer marketing role within the company
- Expansion into related marketing or management roles within Emma – The Sleep Company
- Cross-functional collaboration and learning opportunities across various departments
ASSUMPTION: Successful candidates will have the opportunity to grow within the company, taking on more responsibilities and advancing their careers as they develop their skills and demonstrate their value.
🌍 Location & Work Environment
Office Type: Emma – The Sleep Company's Frankfurt office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Wilhelm-Leuschner-Str. 78, Frankfurt am Main, Hessen 60329, DE
Geographic Context:
- Frankfurt is a major financial and cultural hub in Germany, offering a vibrant urban environment with numerous amenities and attractions.
- The city is well-connected by public transportation, making it easy to commute from various neighborhoods.
- Frankfurt's central location in Germany allows for convenient travel to other major cities and countries in Europe.
Work Schedule: Full-time (40 hours/week), with flexible working hours and the possibility of remote work for specific roles, as mentioned earlier.
ASSUMPTION: The work environment at Emma – The Sleep Company's Frankfurt office is dynamic, collaborative, and inclusive, with a strong focus on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager or a panel of team members
- Case study or task-based assessment (if applicable)
- Final interview with the senior leadership team
Key Assessment Areas:
- Language proficiency in English and German
- Analytical and problem-solving skills
- Communication and negotiation abilities
- Cultural fit and alignment with Emma – The Sleep Company's values
- Initiative and self-reliance in driving results
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in influencer marketing or related fields.
- Demonstrate your understanding of the German social media landscape and audience behavior in your application materials.
- Prepare examples of successful influencer marketing campaigns or projects you've worked on, if applicable.
- Research Emma – The Sleep Company's mission, values, and company culture to show your enthusiasm and alignment during the interview process.
ATS Keywords: Influencer Marketing, German Social Media, Negotiation, Contract Management, Performance Tracking, Analytical Skills, Communication, Self-Reliance, Structured Working, Personal Development
ASSUMPTION: The application process for this role may vary depending on the specific needs and preferences of the hiring manager or the HR department.
🛠️ Tools & Technologies
- Influencer marketing platforms (e.g., Grin, AspireIQ, or Upfluence)
- Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
- Project management software (e.g., Asana, Trello, or Monday.com)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or Power BI)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the employee's needs.
👔 Cultural Fit Considerations
Company Values:
- Think big and take ownership
- Collaborate, learn, and grow together
- Disrupt and innovate
Work Style:
- Independent and self-reliant
- Structured and organized
- Data-driven and analytical
- Open and communicative
- Continuously seeking personal and professional development
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable taking initiative and driving results independently?
- Do you enjoy collaborating with others and learning from diverse perspectives?
- Are you passionate about the sleep industry and eager to contribute to Emma – The Sleep Company's mission?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Emma – The Sleep Company's values and work style, as well as a genuine enthusiasm for the company's mission and products.
⚠️ Potential Challenges
- Managing multiple influencer campaigns simultaneously, requiring strong organizational skills and time management
- Navigating the complexities of the German social media landscape and audience behavior
- Balancing the demands of internal stakeholders and external partners, such as influencers and agencies
- Adapting to the fast-paced and ever-evolving nature of the influencer marketing industry
ASSUMPTION: Successful candidates will be proactive in addressing these challenges and seeking support from their team and managers when needed.
📈 Similar Roles Comparison
- Compared to other influencer marketing roles, this position offers a unique focus on the German social media landscape and audience behavior
- Emma – The Sleep Company's commitment to innovation and quality sets it apart from competitors in the sleep industry
- This role provides an opportunity for career growth and development within a dynamic and expanding organization
ASSUMPTION: Candidates should research similar roles and companies to better understand the unique opportunities and challenges presented by this position at Emma – The Sleep Company.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign for a new Emma – The Sleep Company product launch
- Conducting market research and analysis to identify trends and opportunities in the German influencer marketing landscape
- Collaborating with cross-functional teams to create engaging and effective influencer content that aligns with the company's brand and messaging
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader influencer marketing strategy for Emma – The Sleep Company?
- What opportunities are there for growth and development within the influencer marketing team and the broader organization?
- How does Emma – The Sleep Company support the work-life balance of its employees?
- What is the company's approach to fostering a diverse and inclusive work environment?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application and potential fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in influencer marketing or related fields
- Prepare examples of successful influencer marketing campaigns or projects you've worked on, if applicable
- Research Emma – The Sleep Company's mission, values, and company culture to show your enthusiasm and alignment during the interview process
- Follow up with the HR department or the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
