📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Coconut Creek (on-site)
🔹 Job Type: On-site with potential hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site initially, potential hybrid later
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a sense of urgency, and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and audience segmentation
ASSUMPTION: Candidates with experience in eCommerce or performance-driven environments will likely have an easier time succeeding in this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, 40 hours per week
ASSUMPTION: Salary range is estimated based on market rates for the nearest major metro and Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse, energetic culture and high-performing, entrepreneurial team contribute to its success.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Potential to transition to a hybrid work schedule after initial on-site period
- Opportunities to contribute to knowledge-sharing and best practice documentation
- Potential to take on more responsibilities and advance within the Messaging team
ASSUMPTION: This role offers growth opportunities for candidates who demonstrate strong performance and a commitment to continuous learning.
🌍 Location & Work Environment
Office Type: On-site with potential hybrid
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant city in South Florida with a mix of urban and suburban environments
- The city offers a variety of cultural attractions, dining options, and outdoor activities
- Delray Beach has a subtropical climate with mild winters and hot, humid summers
Work Schedule: Full-time, 40 hours per week, with potential for flexible hours based on performance
ASSUMPTION: Candidates should be comfortable working in an on-site environment and potentially transitioning to a hybrid schedule.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- On-site interview with the Messaging Team Lead
- Final interview with the Marketing Director
Key Assessment Areas:
- Understanding of direct response metrics and data-driven mindset
- Attention to detail and execution skills
- Creativity and ability to test, iterate, and learn from results
- Communication skills and cultural fit
Application Tips:
- Highlight relevant experience with SMS marketing platforms and direct response metrics
- Tailor your resume and cover letter to emphasize your skills and how they match the required qualifications
- Prepare for behavioral interview questions that assess your problem-solving skills and ability to work collaboratively
ATS Keywords: SMS marketing, direct response metrics, data-driven mindset, execution skills, collaboration, creativity
ASSUMPTION: The interview process may vary based on the company's needs and the candidate's qualifications.
🛠️ Tools & Technologies
- SMS marketing platforms (Attentive, Postscript, Klaviyo)
- Push notification platforms (if applicable)
- Analytics tools (Google Analytics, Mixpanel)
- Project management tools (Asana, Trello)
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Results-oriented and entrepreneurial mindset
Work Style:
- Highly collaborative and team-oriented
- Fast-paced and performance-driven
- Focused on continuous learning and improvement
- Comfortable working in an on-site environment with potential hybrid schedule
Self-Assessment Questions:
- Do I have a strong understanding of direct response metrics and a data-driven mindset?
- Am I comfortable working in a highly collaborative, fast-paced environment?
- Do I have strong execution skills and attention to detail?
- Am I comfortable working on-site and potentially transitioning to a hybrid schedule?
ASSUMPTION: Candidates who align with Launch Potato's company values and work style will likely be a good fit for this role.
⚠️ Potential Challenges
- Working on-site for the first 6-12 months may be challenging for candidates who prefer remote work
- Managing multiple campaigns and flows may require strong time management and prioritization skills
- Working in a fast-paced, performance-driven environment may be challenging for candidates who prefer a slower pace
- Competition for this role may be high, given Launch Potato's strong reputation and benefits package
ASSUMPTION: Candidates should carefully consider their preferences and work style when applying for this role.
📈 Similar Roles Comparison
- This role is similar to other junior marketing associate positions, but with a focus on SMS and push messaging campaigns
- Compared to other marketing roles, this position requires a strong understanding of direct response metrics and a data-driven mindset
- Career progression in this role may lead to more senior marketing positions within Launch Potato or other companies
ASSUMPTION: Candidates should research similar roles and consider their career goals when applying for this position.
📝 Sample Projects
- Optimizing onboarding flows to improve user engagement and conversion for BlissXO
- Creating and executing A/B tests to improve push notification open rates for SmarterAuto
- Analyzing campaign performance data to identify trends and opportunities for Prizes & Games
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the onboarding process for new employees?
- How does the Messaging team collaborate and support each other's work?
- What opportunities are there for professional development and growth within the Marketing department?
- How does Launch Potato measure the success of its SMS and push messaging campaigns?
- What is the company culture like, and how does it support the success of its employees?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral interview questions that assess your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager within 48 hours of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
