📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: West Palm Beach, FL (on-site)
🔹 Job Type: On-site with potential hybrid transition
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, with potential hybrid transition
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team and supporting peers
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of SMS marketing platforms and direct response metrics, as well as excellent communication skills and a data-driven mindset.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role involves a high degree of detail-oriented work, requiring strong execution and QA skills across multiple messages, offers, and flows.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin; data-driven mindset
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills; collaborative, coachable, and ready to work on-site
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and audience segmentation
ASSUMPTION: Candidates with experience in eCommerce or performance-driven settings may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with a sense of urgency and a bias toward action
ASSUMPTION: Salary range is estimated based on market rates for similar roles in the nearest major metro area and Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a fast-paced and dynamic work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Potential to transition to a hybrid work arrangement after the initial on-site period
- Opportunities to collaborate with and learn from a highly collaborative team
- Potential to contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing team.
🌍 Location & Work Environment
Office Type: On-site at the company's headquarters in Delray Beach, FL, with the potential for hybrid work
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida with a population of approximately 68,000
- The city is known for its beaches, arts, culture, and dining scene
- Delray Beach is located about 15 miles south of West Palm Beach and 45 miles north of Miami
Work Schedule: Full-time, with a sense of urgency and a bias toward action
ASSUMPTION: The on-site requirement for the first 6-12 months allows for better collaboration, training, and integration into the team and company culture.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess communication skills and cultural fit
- In-depth interview with the Messaging Team Lead to discuss responsibilities, qualifications, and career goals
- Skills assessment or case study to evaluate problem-solving and analytical thinking
Key Assessment Areas:
- Communication skills, both verbal and written
- Understanding of SMS marketing platforms and direct response metrics
- Problem-solving and analytical thinking
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience with SMS marketing platforms and direct response metrics
- Tailor your resume and cover letter to emphasize your communication skills, attention to detail, and data-driven mindset
- Prepare for the interview by researching Launch Potato's brands, technologies, and company culture
ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI/margin, data-driven mindset, detail-oriented, creative thinker, strong communication skills, collaborative, coachable
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's problem-solving and analytical thinking skills.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Push notification platforms (if applicable)
- Performance analytics tools: Google Analytics, Mixpanel, or similar
- Project management tools: Asana, Trello, or similar
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Entrepreneurial
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively with a highly collaborative team?
- Do you have a data-driven mindset and a strong attention to detail?
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a fast-paced and dynamic work environment.
⚠️ Potential Challenges
- The initial on-site requirement may present challenges for candidates who prefer remote work
- The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured or slower-paced work environment
- The role requires a strong understanding of direct response metrics and SMS marketing platforms, which may present a learning curve for candidates without relevant experience
- The company's unique international team may present cultural challenges for candidates who are not comfortable working in a diverse environment
ASSUMPTION: The potential challenges listed above are specific to this role and may not apply to all candidates or situations.
📈 Similar Roles Comparison
- This role is similar to other junior marketing associate positions, but with a focus on SMS and push messaging campaigns
- Compared to other marketing roles, this position requires a strong understanding of direct response metrics and SMS marketing platforms
- Career path comparison: This role may lead to opportunities in marketing management, digital marketing strategy, or other related fields within the company
ASSUMPTION: The comparison points listed above are specific to this role and may not apply to all candidates or situations.
📝 Sample Projects
- Optimizing onboarding flows to improve user engagement and conversion across SMS brands
- Conducting A/B tests to evaluate the performance of different messaging strategies and offers
- Analyzing campaign performance data to identify trends, patterns, and opportunities for improvement
ASSUMPTION: The sample projects listed above are specific to this role and may not apply to all candidates or situations.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does the company support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company foster a collaborative and innovative work environment?
- What are the next steps for career progression within the marketing team?
ASSUMPTION: The key questions listed above are specific to this role and may not apply to all candidates or situations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with SMS marketing platforms and direct response metrics
- Prepare for the interview by researching Launch Potato's brands, technologies, and company culture
- Follow up with the hiring manager within 48 hours after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
