📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Pompano Beach (on-site)
🔹 Job Type: Full-time, Hybrid (On-site for the first 6-12 months)
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong on-site presence for the first 6-12 months to ensure proper training, collaboration, and integration into the team. After this period, there may be opportunities to transition to a hybrid schedule based on individual performance.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role involves a high degree of responsibility and attention to detail, as the associate will be managing campaigns that directly impact revenue and margin for multiple brands.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with eCommerce platforms (e.g., Shopify, BigCommerce)
- Knowledge of HTML and CSS
ASSUMPTION: While not explicitly stated, having experience with eCommerce platforms and knowledge of HTML and CSS could be beneficial for this role, as it may involve working with various platforms and creating engaging content for campaigns.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time, with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and varies based on Launch Potato’s Levels Framework. The company is a performance-driven organization, so future increases will be based on company and personal performance, not annual cost of living adjustments.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato is a fast-growing, dynamic company with a diverse, energetic culture. The company's success comes from its high-performing, entrepreneurial team, and it is always looking for like-minded teammates and partners.
📊 Role Analysis
Career Level: Entry-level to Mid-level
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: Hybrid, with an initial on-site requirement for the first 6-12 months
Growth Opportunities:
- Potential to transition to a hybrid schedule based on individual performance
- Opportunities for professional development and career growth within the company
ASSUMPTION: This role offers opportunities for growth and development within the company, as Launch Potato values internal promotions and career progression.
🌍 Location & Work Environment
Office Type: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule
Office Location(s): Pompano Beach (on-site), with the potential to work remotely after the initial on-site period
Geographic Context:
- Pompano Beach is a city in Broward County, Florida, with a population of approximately 106,000 people
- The city is located near the Atlantic coast, offering easy access to beaches and outdoor activities
- Pompano Beach has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, with a standard workweek of 40 hours
ASSUMPTION: The initial on-site requirement for this role is to ensure proper training, collaboration, and integration into the team. After this period, there may be opportunities to work remotely, depending on individual performance and the company's needs.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- SMS marketing experience and knowledge
- Data-driven mindset and analytical skills
- Attention to detail and execution excellence
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in SMS marketing and data analysis
- Tailor your resume and cover letter to emphasize your fit for this role and company
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI, margin, data-driven, execution excellence, collaboration, communication, creativity, testing, iteration
ASSUMPTION: Launch Potato uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- SMS marketing platforms (e.g., Attentive, Postscript, Klaviyo)
- Push notification platforms (e.g., VWO Engage, Leanplum)
- eCommerce platforms (e.g., Shopify, BigCommerce)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's needs and the associate's responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Customer-focused
- Diverse and inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively and supporting your team members?
- Do you have a data-driven mindset and a strong attention to detail?
- Are you open to feedback and willing to adapt your approach based on results?
ASSUMPTION: Launch Potato values a diverse, inclusive team and culture. The company is committed to having a workforce that reflects the diversity of its customers and the communities it serves.
⚠️ Potential Challenges
- Initial on-site requirement for the first 6-12 months may impact work-life balance for some candidates
- Fast-paced, performance-driven environment may be challenging for candidates who prefer a slower pace or less pressure
- Working with multiple brands and campaigns may require strong organizational skills and the ability to manage multiple priorities
- Candidates may need to adapt to new tools and technologies as the company's needs evolve
ASSUMPTION: These potential challenges are specific to this role and company. Candidates should carefully consider their personal preferences and work style when deciding whether this opportunity is the right fit for them.
📈 Similar Roles Comparison
- This role is similar to a Junior Marketing Associate or Marketing Coordinator position, with a focus on SMS and push messaging campaigns
- Unlike other marketing roles, this position requires a strong on-site presence for the first 6-12 months and a data-driven, performance-focused approach
- Career progression in this role may lead to opportunities in marketing management, campaign strategy, or other related fields
ASSUMPTION: This role is unique in its focus on SMS and push messaging campaigns, and the initial on-site requirement. Candidates should compare this opportunity to similar roles in the marketing field to better understand its unique aspects and requirements.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion for BlissXO
- Creating and testing push notification campaigns for SmarterAuto to drive app installs and in-app purchases
- Analyzing campaign performance data to identify trends and opportunities for improvement across multiple brands
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role. Candidates should be prepared to discuss their experience with similar projects and how they approached them.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing SMS campaigns across multiple brands?
- How does the Messaging team collaborate and support each other in achieving our goals?
- What opportunities are there for professional development and career growth within the Messaging team and the company as a whole?
- How does Launch Potato measure the success of SMS and push messaging campaigns, and what KPIs are most important?
- What is the company culture like, and how do the company's values influence day-to-day work?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture. Candidates should prepare thoughtful questions that demonstrate their interest in the opportunity and their fit for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Research Launch Potato's brands, technologies, and company culture to demonstrate your interest and understanding of the opportunity
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
