📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Fort Lauderdale, FL (on-site)
🔹 Job Type: Full-time, Hybrid (on-site for the first 6-12 months)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site with potential for hybrid after initial period
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team and supporting peers
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of SMS marketing platforms and direct response metrics, as well as excellent communication and collaboration skills.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires a detail-oriented mindset, strong execution skills, and the ability to work quickly and accurately under tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Proven ability to build, deploy, and optimize SMS campaigns
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and audience segmentation
- Knowledge of SQL or other data analysis tools
ASSUMPTION: Candidates with experience in eCommerce or performance marketing settings may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro and varies according to Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a fast-paced and dynamic work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: Hybrid, with on-site requirements for the first 6-12 months and potential for remote work based on individual performance
Growth Opportunities:
- Potential to transition to a hybrid schedule based on individual performance
- Opportunities for professional development and career advancement within the company
- Exposure to various aspects of digital marketing and advertising
ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to work with a diverse and international team.
🌍 Location & Work Environment
Office Type: On-site with potential for hybrid work
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant and growing city in South Florida, with a diverse population and a thriving arts and culture scene
- The city offers a mix of urban and suburban living, with easy access to beaches, parks, and other amenities
- Delray Beach is conveniently located near major highways and public transportation options
Work Schedule: Full-time, 40 hours per week, with potential for flexible scheduling based on individual performance
ASSUMPTION: The on-site requirement for the first 6-12 months may provide an opportunity for new hires to integrate into the company culture and build relationships with their team members.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR team
- In-depth interview with the Messaging Team Lead and other team members
- Final interview with the hiring manager or a panel of team members
Key Assessment Areas:
- Technical skills and knowledge of SMS marketing platforms
- Data-driven mindset and analytical thinking
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in SMS marketing and direct response metrics
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work under pressure
ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI, data-driven, execution, QA, collaboration, communication, performance-focused experimentation
ASSUMPTION: The interview process for this role may place a strong emphasis on technical skills, data-driven mindset, and cultural fit.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Push notification platforms (if applicable)
- Data analysis tools: SQL or other relevant software
- Project management and collaboration tools
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the needs of the Messaging team.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Diverse and inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively and supporting your team members?
- Do you have a strong attention to detail and a data-driven mindset?
ASSUMPTION: Launch Potato values a diverse, inclusive, and collaborative work environment, and candidates who demonstrate a strong fit with these values may be more successful in the interview process.
⚠️ Potential Challenges
- On-site requirement for the first 6-12 months may limit flexibility for some candidates
- Fast-paced and performance-driven work environment may be challenging for candidates who prefer a slower pace or more structured work environment
- Strong focus on data-driven decision-making and performance metrics may require candidates to develop new skills or improve existing ones
- Candidates may face competition from other applicants with relevant experience in SMS marketing and direct response metrics
ASSUMPTION: These potential challenges may vary depending on the individual candidate's preferences, skills, and experiences.
📈 Similar Roles Comparison
- This role is similar to other junior marketing or SMS marketing positions, but may offer more focus on performance-driven experimentation and collaboration
- Candidates with experience in eCommerce or performance marketing settings may find this role to be a good fit for their skills and interests
- This role may offer opportunities for growth and advancement within the company, similar to other entry-level or mid-level marketing roles
ASSUMPTION: The specific comparisons between this role and similar roles may vary depending on the candidate's background and experiences.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion
- Developing and executing A/B tests to improve campaign performance
- Creating and implementing push notification campaigns to complement SMS efforts
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may vary depending on the company's specific needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Messaging team?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does the company measure success and performance for this role?
- What are the next steps for career growth and advancement within the company?
ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the opportunities for growth and advancement. Candidates may also want to ask questions specific to their own interests and experiences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/launch2/jobs/5587148004
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role and company
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work under pressure
- Research the company and the industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager or HR team after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
