📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Orlando, FL (remote)
🔹 Job Type: On-site (with remote option)
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Entry-level (1-2 years)
🔹 Remote Status: Hybrid (remote with on-site requirements)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team and supporting peers
- Working in a fast-paced, performance-driven environment
ASSUMPTION: This role requires a strong focus on execution, data-driven decision making, and continuous learning to succeed in a dynamic environment.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a data-driven mindset, and the ability to work quickly and accurately under tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and optimization strategies
ASSUMPTION: While not explicitly stated, proficiency in using marketing analytics tools and platforms is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and may vary based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startups
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a fast-paced and innovative work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Messaging Team Lead and collaborates with cross-functional teams, including Brand, Creative, and Data teams
Work Arrangement: Hybrid (remote with on-site requirements), with flexible hours and a focus on results-driven work
Growth Opportunities:
- Learning and developing skills in SMS marketing, push notifications, and data-driven decision making
- Gaining experience working with high-impact brands and cross-functional teams
- Potential for career progression within the Messaging team or other departments within Launch Potato
ASSUMPTION: Given Launch Potato's focus on performance and growth, there may be opportunities for career advancement based on strong performance and demonstrated skills.
🌍 Location & Work Environment
Office Type: Hybrid (remote with on-site requirements)
Office Location(s): Delray Beach, Florida (with remote work options)
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida, known for its arts, culture, and beaches
- The city offers a mix of urban and suburban living, with a diverse community and numerous amenities
- Florida is a state with no state income tax, which may impact take-home pay
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: While the role is remote-friendly, there may be occasional on-site requirements for team meetings, training, or other collaborative efforts.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Messaging Team Lead and other team members
- Final interview with the Director of Messaging or another senior leader
Key Assessment Areas:
- SMS marketing platform experience and proficiency
- Data-driven mindset and analytical skills
- Attention to detail and execution skills
- Communication and collaboration abilities
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and skills in your resume, with a focus on SMS marketing and data-driven decision making
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for working with high-impact brands
- Prepare examples of your work or case studies that showcase your ability to manage and optimize SMS campaigns
- Follow up after your interview to express your appreciation and reiterate your interest in the role
ATS Keywords: SMS marketing, direct response metrics, campaign execution, data-driven, QA, collaboration, performance-focused, experimentation
ASSUMPTION: Given Launch Potato's focus on performance and growth, applicants should emphasize their ability to drive results and contribute to the company's success.
🛠️ Tools & Technologies
- SMS marketing platforms (e.g., Attentive, Postscript, Klaviyo)
- Push notification platforms (e.g., Urban Airship, VWO Engage)
- Marketing analytics tools (e.g., Google Analytics, Mixpanel)
- Project management and collaboration tools (e.g., Asana, Slack)
ASSUMPTION: Applicants should be comfortable learning and using new tools and technologies as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Data-driven
- Customer-focused
Work Style:
- Fast-paced and dynamic
- Results-driven and focused on execution
- Collaborative and team-oriented
- Data-driven and analytical
Self-Assessment Questions:
- Do I thrive in a fast-paced, performance-driven environment?
- Am I comfortable working with data and using it to make decisions?
- Can I effectively collaborate with cross-functional teams and support my peers?
- Do I have a strong attention to detail and a commitment to quality?
ASSUMPTION: Applicants should assess their fit with Launch Potato's values and work style to ensure a successful and satisfying work experience.
⚠️ Potential Challenges
- Managing multiple campaigns and messages simultaneously, requiring strong organizational skills and attention to detail
- Working with tight deadlines and quick turnaround times, necessitating a strong sense of urgency
- Adapting to a fast-paced, ever-changing environment, requiring flexibility and resilience
- Collaborating with cross-functional teams, requiring strong communication and interpersonal skills
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work quickly and accurately, and adapt to changes in a dynamic environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on SMS and push messaging campaigns, requiring specialized knowledge and skills
- As an entry-level role, this position offers opportunities for growth and development within a fast-paced, performance-driven company
- Compared to other marketing roles, this position may have a stronger focus on execution and QA, with a greater emphasis on data-driven decision making
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Optimizing an SMS onboarding flow to improve user engagement and conversion rates
- Analyzing campaign performance data to identify trends and opportunities for improvement
- Collaborating with the Creative team to develop and test new message content and offers
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities applicants can expect in this role, with a focus on data-driven decision making and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing and optimizing SMS campaigns?
- How does the Messaging team collaborate with other departments, such as Brand and Creative?
- What opportunities are there for growth and development within the Messaging team or other departments?
- How does Launch Potato support work-life balance for its employees?
- Can you provide an example of a successful SMS campaign and the strategies used to achieve those results?
ASSUMPTION: Applicants should use the interview process to gather information about the role, the team, and the company, and to assess their fit with the organization's values and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills, with a focus on SMS marketing and data-driven decision making
- Write a cover letter that demonstrates your understanding of the role and your enthusiasm for working with high-impact brands
- Prepare examples of your work or case studies that showcase your ability to manage and optimize SMS campaigns
- Follow up after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
