📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Miami, FL (hybrid)
🔹 Job Type: On-site (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team and supporting peers
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of SMS marketing platforms and direct response metrics, as well as excellent communication skills and a data-driven mindset.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: The role requires a detail-oriented approach, strong execution skills, and the ability to test, iterate, and learn from results quickly.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with eCommerce platforms and marketing automation tools
ASSUMPTION: Candidates should have a proven ability to build, deploy, and optimize SMS campaigns, as well as a data-driven mindset and strong communication skills.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time, with a hybrid work arrangement (on-site at the Delray Beach, FL headquarters)
ASSUMPTION: Future increases in compensation will be based on company and personal performance, not annual cost of living adjustments.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which makes it an attractive place for like-minded teammates and partners.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: Hybrid work arrangement, with on-site work required at the Delray Beach, FL headquarters
Growth Opportunities:
- Potential to grow within the Messaging team or explore other opportunities within the company
- Chance to work on high-impact brands and drive measurable results
- Opportunity to learn and develop skills in SMS marketing, data analysis, and campaign optimization
ASSUMPTION: This role offers a unique opportunity to gain experience in SMS marketing and work with a collaborative, high-performing team in a fast-paced environment.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with on-site work required at the Delray Beach, FL headquarters
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida, offering a mix of urban and beach living
- The city is known for its arts, culture, and culinary scene, as well as its beautiful beaches and outdoor activities
- Delray Beach is conveniently located near major cities such as Miami, Fort Lauderdale, and West Palm Beach
Work Schedule: Full-time, with a hybrid work arrangement (on-site at the Delray Beach, FL headquarters)
ASSUMPTION: The hybrid work arrangement allows for flexibility while ensuring that employees can collaborate and build relationships with their team members in person.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate SMS marketing and data analysis skills
- On-site or virtual interview with the Messaging Team Lead and other team members
- Final interview with a senior leader or hiring manager
Key Assessment Areas:
- SMS marketing and campaign optimization skills
- Data-driven mindset and analytical thinking
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in SMS marketing, digital marketing, or lifecycle marketing
- Tailor your resume and cover letter to emphasize your understanding of direct response metrics and data-driven decision-making
- Prepare for the technical assessment or case study by brushing up on your SMS marketing and data analysis skills
- Research Launch Potato's company culture and values to demonstrate your cultural fit
ATS Keywords: SMS marketing, campaign optimization, direct response metrics, data-driven mindset, collaboration, communication, digital marketing, lifecycle marketing, performance-driven, eCommerce, hybrid work arrangement
ASSUMPTION: The application process for this role is designed to assess candidates' technical skills, cultural fit, and alignment with Launch Potato's values and mission.
🛠️ Tools & Technologies
- SMS marketing platforms (e.g., Attentive, Postscript, Klaviyo)
- Push notification platforms (e.g., Leanplum, VWO Engage)
- eCommerce platforms (e.g., Shopify, Magento, BigCommerce)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Candidates should have experience with SMS marketing platforms and be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Entrepreneurial
- Data-driven
- Customer-focused
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively and supporting your team members?
- Do you have a data-driven mindset and a strong attention to detail?
- Are you open to feedback and continuous learning?
ASSUMPTION: Candidates should assess their fit with Launch Potato's company values and work style to ensure a successful and fulfilling experience in the role.
⚠️ Potential Challenges
- Managing multiple campaigns and flows simultaneously, requiring strong organizational skills and attention to detail
- Working in a fast-paced, performance-driven environment, which may require adaptability and flexibility
- Collaborating with a diverse, international team, which may present cultural and time zone challenges
- Working on-site at the Delray Beach, FL headquarters, which may require relocation or commuting for some candidates
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to thrive in this work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on SMS marketing and campaign optimization, but may share similarities with other marketing or lifecycle marketing roles
- Industry-specific context: The advertising services industry is competitive and fast-paced, with a strong focus on performance and results
- Career path comparison: This role may serve as a stepping stone to more senior marketing or management positions within the company or the industry
ASSUMPTION: Candidates should research similar roles and the industry to ensure they understand the unique aspects of this position and the opportunities it presents.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion for BlissXO
- Analyzing campaign performance data to identify trends and opportunities for improvement across SmarterAuto and Prizes & Games
- Collaborating with the Messaging team to develop and implement A/B tests to improve campaign performance
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities candidates can expect in this role, but the specific projects may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Messaging team?
- How does this role contribute to the company's overall mission and goals?
- What opportunities are there for growth and development within this role or the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in SMS marketing, digital marketing, or lifecycle marketing
- Prepare for the technical assessment or case study by brushing up on your SMS marketing and data analysis skills
- Research Launch Potato's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
