📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Coral Springs (on-site)
🔹 Job Type: Full-time, On-site with potential hybrid
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, with potential for hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across multiple brands, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a bias toward action, and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and audience segmentation
ASSUMPTION: Candidates with experience in eCommerce or performance-driven environments will likely have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and may vary based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a fast-paced and dynamic work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Potential to transition to a hybrid work arrangement after initial on-site period
- Opportunities to collaborate with various teams and brands within the company
- Possibility to take on more responsibilities and advance within the Messaging team or other departments
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: On-site at the company's headquarters in Delray Beach, FL, with the potential for a hybrid work arrangement
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant and growing city in South Florida, known for its arts, culture, and beaches
- The company's headquarters is located in the heart of downtown Delray Beach, offering easy access to various amenities
- The area has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, 40 hours per week, with the potential for a hybrid work arrangement after the initial on-site period
ASSUMPTION: The on-site requirement for the first 6-12 months allows for better integration into the team and company culture, while the potential for a hybrid work arrangement offers flexibility for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the Messaging Team Lead and/or other team members
- Final interview with the company's leadership team
Key Assessment Areas:
- Understanding of SMS marketing and direct response metrics
- Problem-solving skills and ability to think critically
- Communication skills and cultural fit
- Technical skills and experience with relevant platforms
Application Tips:
- Highlight relevant experience and achievements in digital marketing, lifecycle marketing, or SMS campaign execution
- Tailor your resume and cover letter to emphasize your understanding of direct response metrics and data-driven mindset
- Prepare examples of successful SMS campaigns or projects you've worked on, if applicable
ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI, data-driven mindset, execution excellence, analytical thinking, collaboration, curiosity, growth, sense of urgency
ASSUMPTION: The interview process for this role may involve multiple rounds of interviews, allowing the company to assess the candidate's skills and cultural fit thoroughly.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Push notification platforms (if applicable)
- Analytics tools: Google Analytics, Mixpanel, or similar
- Project management tools: Asana, Trello, or similar
ASSUMPTION: The specific tools and technologies used may vary depending on the brands and projects the candidate works on.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Customer-focused
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively and supporting your team members?
- Do you have a strong sense of urgency and the ability to work quickly without sacrificing accuracy?
ASSUMPTION: Launch Potato values candidates who are a strong cultural fit, as they are more likely to succeed and contribute to the company's success.
⚠️ Potential Challenges
- On-site requirement for the first 6-12 months may not be suitable for candidates who prefer remote work
- Fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or slower-paced environment
- Requires strong attention to detail and the ability to manage multiple campaigns simultaneously
- May involve working with tight deadlines and quick turnaround times
ASSUMPTION: These challenges are inherent to the role and industry, and candidates should be aware of them before applying.
📈 Similar Roles Comparison
- This role is similar to other junior marketing or SMS specialist positions, but may offer more responsibility and growth opportunities within a larger company
- Unlike other roles, this position requires on-site work for the first 6-12 months, with the potential for a hybrid work arrangement
- Career path may include progression to senior marketing roles or other departments within the company
ASSUMPTION: Candidates should research similar roles and compare the responsibilities, requirements, and benefits to make an informed decision.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion for BlissXO
- Creating and deploying targeted SMS campaigns for SmarterAuto to drive revenue and margin growth
- Analyzing push notification performance and optimizing strategies for Prizes & Games
ASSUMPTION: These sample projects are based on the core responsibilities outlined in the job description and may vary depending on the specific brands and campaigns the candidate works on.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing and optimizing SMS campaigns?
- How does the Messaging team collaborate with other departments within the company?
- What opportunities are there for professional growth and development within the Messaging team or other departments?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and understanding of direct response metrics
- Prepare examples of successful SMS campaigns or projects you've worked on, if applicable
- Follow up with the company within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
