📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Delray Beach, FL (on-site)
🔹 Job Type: On-site for the first 6–12 months, with the potential to transition to a hybrid schedule based on individual performance
🔹 Category: Marketing
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site for the first 6–12 months, with the potential to transition to a hybrid schedule
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Ensuring flawless execution and on-time delivery of campaigns
- Collaborating with a highly collaborative team and supporting peers
ASSUMPTION: This role requires a strong understanding of SMS marketing platforms and direct response metrics. The position is ideal for an individual with 1-2 years of experience in digital marketing or SMS campaign execution, seeking to grow in a performance-driven environment.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The role requires a high level of attention to detail, strong communication skills, and the ability to work well within a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin; data-driven mindset
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills; collaborative, coachable, and ready to work on-site at our HQ in Delray Beach, FL
Preferred Skills:
- Experience with additional marketing channels (e.g., email, social media, PPC)
- Familiarity with marketing automation tools and CRM systems
- Proficiency in data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: While the required skills listed above are essential for this role, Launch Potato values candidates who are eager to learn and grow within the company. Relevant coursework, internships, or personal projects may also be considered.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-Sharing Bonus
- Competitive Benefits
Working Hours: Full-time (40 hours per week), with the potential for a hybrid schedule after the initial on-site period
ASSUMPTION: The salary range provided is an estimate based on market rates for the nearest major metro and Launch Potato’s Levels Framework. Actual compensation may vary based on individual performance and company growth.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato’s mission is to connect advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato is a fast-growing, performance-driven company that values diversity, equity, and inclusion. The company offers competitive benefits and profit-sharing bonuses to its employees.
📊 Role Analysis
Career Level: Junior Marketing Associate
Reporting Structure: This role reports directly to the Messaging Manager and works closely with the Messaging team, as well as other departments such as Brand and Creative
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Proven performance in this role may lead to opportunities for advancement within the Messaging team or other departments
- The company offers a Levels Framework that outlines career progression and compensation growth
- Launch Potato encourages employees to take on new challenges and learn new skills to support their professional development
ASSUMPTION: This role is ideal for an entry-level or junior marketing professional seeking to gain experience in SMS marketing and performance-driven environments. Strong performers in this role may have opportunities to grow within the company as it continues to expand.
🌍 Location & Work Environment
Office Type: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida with a thriving arts and culture scene
- The city offers a mix of urban and suburban living, with easy access to beaches, parks, and entertainment options
- Delray Beach is conveniently located near major highways and airports, making it an ideal location for commuters
Work Schedule: Full-time (40 hours per week), with the potential for a hybrid schedule after the initial on-site period
ASSUMPTION: The initial on-site requirement for this role allows new employees to integrate into the company culture and build relationships with their team members. After the initial period, employees may have the opportunity to work remotely for part of the week, depending on their performance and the needs of the team.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Messaging Manager to discuss the role, responsibilities, and expectations
- Skills assessment or case study to evaluate the candidate's ability to perform the job functions
- Final interview with the hiring manager or a panel of team members to make a hiring decision
Key Assessment Areas:
- Understanding of SMS marketing platforms and direct response metrics
- Attention to detail and execution skills
- Creative problem-solving and analytical thinking
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in digital marketing or SMS campaign execution
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
- Prepare for the interview by researching Launch Potato's brands, technologies, and industry trends
- Be ready to discuss your data-driven mindset and ability to optimize campaigns for performance
ATS Keywords: SMS marketing, direct response metrics, campaign optimization, data-driven mindset, execution skills, collaboration, performance-focused experimentation
ASSUMPTION: Launch Potato uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Data analysis and visualization tools: Google Analytics, Tableau
- Marketing automation tools and CRM systems: Depending on the role, candidates may be exposed to various tools used by the company
ASSUMPTION: The tools and technologies listed above are subject to change based on the company's needs and the specific requirements of the role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven: Launch Potato values employees who are results-oriented and committed to continuous improvement
- Collaborative: The company fosters a culture of teamwork and mutual support
- Inclusive: Launch Potato is committed to diversity, equity, and inclusion, and values employees from all backgrounds
Work Style:
- Fast-paced: The company operates in a dynamic and fast-changing environment, requiring employees to be adaptable and responsive
- Data-driven: Launch Potato makes decisions based on performance data and ROI, encouraging employees to be analytical and results-focused
- Creative: The company values innovative thinking and encourages employees to approach problems with a creative mindset
Self-Assessment Questions:
- Do you have experience with SMS marketing platforms and a proven ability to build, deploy, and optimize campaigns?
- Are you comfortable working in a fast-paced, performance-driven environment?
- Do you have strong communication and collaboration skills, and are you eager to work on-site at our HQ in Delray Beach, FL?
ASSUMPTION: Launch Potato values candidates who are a strong cultural fit for the company and are eager to contribute to its mission and growth. The self-assessment questions listed above are designed to help candidates evaluate their fit for the role and the company's culture.
⚠️ Potential Challenges
- The initial on-site requirement may present challenges for candidates who prefer to work remotely or live far from Delray Beach
- The role requires a strong attention to detail and the ability to manage multiple messages, offers, and flows, which may be challenging for candidates who struggle with organization or multitasking
- The performance-driven nature of the role may present challenges for candidates who are not comfortable working in a fast-paced, results-focused environment
- The company's rapid growth and expansion may present challenges for candidates who prefer a more stable or established work environment
ASSUMPTION: The potential challenges listed above are intended to help candidates evaluate their fit for the role and the company's culture. Launch Potato is committed to supporting its employees' growth and development and providing a positive work environment.
📈 Similar Roles Comparison
- This role is similar to other Junior Marketing Associate positions, but with a specific focus on SMS marketing and performance-driven environments
- Compared to other marketing roles, this position requires a strong understanding of direct response metrics and a data-driven mindset
- Career path comparison: Proven performance in this role may lead to opportunities for advancement within the Messaging team or other departments, with the potential for growth into senior marketing roles or management positions
ASSUMPTION: The comparison points listed above are intended to help candidates understand the unique aspects of this role and how it compares to other marketing positions. Launch Potato values candidates who are eager to learn and grow within the company and offers opportunities for career advancement based on individual performance.
📝 Sample Projects
- Optimizing onboarding flows for BlissXO, SmarterAuto, and Prizes & Games to improve user engagement and conversion
- Conducting A/B tests to evaluate the performance of different messaging strategies and offers
- Analyzing campaign performance data to identify trends, insights, and opportunities for optimization
ASSUMPTION: The sample projects listed above are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The specific projects and priorities may vary based on the company's needs and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing and optimizing SMS and push messaging campaigns?
- How does the Messaging team collaborate with other departments, such as Brand and Creative?
- What opportunities are there for professional development and growth within the Messaging team or the company as a whole?
- How does Launch Potato support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: The key questions listed above are intended to help candidates gain a deeper understanding of the role, the team, and the company culture. Launch Potato values candidates who are proactive and engaged in the interview process and encourages them to ask questions and express their concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Launch Potato's brands, technologies, and industry trends
- Be ready to discuss your data-driven mindset and ability to optimize campaigns for performance
- Follow up with the hiring manager or HR within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
