📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Pompano Beach (on-site)
🔹 Job Type: Full-time, On-site with potential hybrid
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, with potential for hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of SMS marketing platforms and direct response metrics, as well as excellent communication skills.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role involves a high degree of detail-oriented work and requires a strong sense of urgency.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with eCommerce platforms (e.g., Shopify, Magento)
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, 40 hours per week. On-site for the first 6-12 months, with potential for hybrid schedule based on individual performance.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and locations. Actual compensation may vary based on individual performance and company growth.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees. This size allows for a more intimate work environment with ample opportunities for growth and impact.
Founded: 2014. Launch Potato has been growing and expanding its portfolio of brands and technologies since its founding.
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from its diverse, energetic culture and high-performing, entrepreneurial team, which makes it an attractive place for like-minded teammates and partners.
📊 Role Analysis
Career Level: Junior. This role is an entry-level position with opportunities for growth and development.
Reporting Structure: This role reports directly to the Messaging Manager.
Work Arrangement: Hybrid. The role is on-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance.
Growth Opportunities:
- Learning and developing skills in SMS marketing and direct response metrics
- Expanding knowledge of eCommerce platforms and push notification platforms
- Gaining experience in campaign management and optimization
- Potential for career progression within the Messaging team or across other departments within Launch Potato
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Launch Potato's commitment to having a diverse, inclusive team and culture.
🌍 Location & Work Environment
Office Type: On-site with potential for hybrid. The role is on-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance.
Office Location(s): Pompano Beach, FL (with potential for remote work after the initial on-site period)
Geographic Context:
- Pompano Beach is located in Broward County, Florida, and is part of the Miami metropolitan area
- The area offers a mix of urban and suburban living, with easy access to beaches, parks, and cultural attractions
- Launch Potato's headquarters in Delray Beach is approximately 45 minutes south of Pompano Beach
Work Schedule: Full-time, 40 hours per week. The work schedule may vary based on individual performance and the company's needs.
ASSUMPTION: The initial on-site requirement allows for better integration into the team and company culture, while the potential for hybrid work offers flexibility for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Messaging Manager and/or other team members
- Final interview with the Director of Messaging or another senior leader
Key Assessment Areas:
- Technical skills in SMS marketing and direct response metrics
- Communication and collaboration skills
- Problem-solving and analytical thinking
- Cultural fit with Launch Potato's values and work environment
Application Tips:
- Highlight relevant experience and skills in your resume, with a focus on SMS marketing and direct response metrics
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Launch Potato's culture
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
ATS Keywords: SMS marketing, direct response metrics, campaign management, optimization, CTR, conversion rate, ROI, margin, QA, on-time delivery, user engagement, collaboration, performance-focused experimentation
ASSUMPTION: Launch Potato uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- SMS marketing platforms (e.g., Attentive, Postscript, Klaviyo)
- Push notification platforms (e.g., VWO Engage, Leanplum)
- eCommerce platforms (e.g., Shopify, Magento)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the company's needs and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Inclusive
- Entrepreneurial
Work Style:
- Highly collaborative
- Data-driven
- Fast-paced and dynamic
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, performance-driven environment?
- Are you comfortable working on-site for an initial period and potentially transitioning to a hybrid schedule?
- Do you have a strong attention to detail and a sense of urgency when it comes to campaign management and optimization?
ASSUMPTION: Launch Potato values candidates who are a strong cultural fit with their performance-driven, collaborative, and inclusive work environment.
⚠️ Potential Challenges
- The initial on-site requirement may be a challenge for candidates who prefer a fully remote work arrangement
- The role requires a strong attention to detail and a sense of urgency, which may be challenging for candidates who prefer a more laid-back work environment
- The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more stable and predictable work environment
- The role may require occasional work outside of regular business hours to ensure campaign delivery and performance optimization
ASSUMPTION: These potential challenges are specific to this role and may not apply to all candidates or other roles within Launch Potato.
📈 Similar Roles Comparison
- This role is similar to other junior marketing associate positions, but with a specific focus on SMS marketing and direct response metrics
- Compared to other marketing roles, this position requires a higher degree of detail-oriented work and a strong sense of urgency
- Career progression in this role may lead to opportunities in campaign management, optimization, or other marketing specializations within Launch Potato
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing field, with a focus on SMS marketing and direct response metrics.
📝 Sample Projects
- Managing and optimizing SMS campaigns for BlissXO, SmarterAuto, and Prizes & Games
- Improving user engagement and conversion rates through onboarding flow audits and enhancements
- Conducting A/B tests to optimize campaign performance and iterate on messaging strategies
ASSUMPTION: These sample projects are specific to the responsibilities outlined in the job description and may vary based on the company's needs and the candidate's expertise.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Launch Potato's brands?
- What opportunities are there for growth and development within the Messaging team and across other departments within Launch Potato?
- How does Launch Potato support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These key questions are designed to assess the role's priorities, fit within the company's broader strategy, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in SMS marketing and direct response metrics
- Write a cover letter that demonstrates your understanding of the role and your fit with Launch Potato's culture
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
