📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Boca Raton (on-site)
🔹 Job Type: Full-time, On-site with potential hybrid schedule
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: Entry-level (1-2 years)
🔹 Remote Status: On-site for the first 6-12 months, with potential for hybrid schedule
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team in a fast-paced, entrepreneurial environment
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a sense of urgency, and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and optimization strategies
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, 40 hours per week, with a flexible schedule based on individual performance
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the nearest major metro area. Final compensation will be determined based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a fast-paced and dynamic work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Messaging team, with potential collaboration with other departments such as Product and Engineering
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Learning and developing skills in SMS marketing and other digital marketing channels
- Gaining experience working in a fast-paced, entrepreneurial environment
- Potential for career advancement within the company as the team and business grow
ASSUMPTION: This role may provide opportunities for professional development and growth, as the company is looking for like-minded teammates and partners who are eager to learn and contribute to its success.
🌍 Location & Work Environment
Office Type: On-site, with the potential for a hybrid schedule
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida, known for its arts, culture, and beaches
- The office is located in downtown Delray Beach, offering easy access to amenities and public transportation
- The area has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, 40 hours per week, with a flexible schedule based on individual performance
ASSUMPTION: The on-site requirement for the first 6-12 months may allow for better integration into the team and company culture, as well as closer collaboration with colleagues.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the director or another senior team member
Key Assessment Areas:
- Technical skills in SMS marketing and direct response metrics
- Communication and collaboration skills
- Problem-solving and analytical thinking
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in SMS marketing and digital marketing
- Demonstrate a strong understanding of direct response metrics and data-driven decision-making
- Showcase creativity and a willingness to test, iterate, and learn from results
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI/margin, data-driven mindset, execution excellence, analytical thinking, collaboration, creativity
ASSUMPTION: As this role requires strong communication and collaboration skills, applicants should be prepared to demonstrate their ability to work effectively with a team and contribute to a fast-paced, entrepreneurial environment.
🛠️ Tools & Technologies
- SMS marketing platforms (e.g., Attentive, Postscript, Klaviyo)
- Push notification platforms (e.g., Urban Airship, VWO Engage)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the needs of the role.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Entrepreneurial
- Collaborative
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, entrepreneurial environment?
- Are you comfortable working on-site and collaborating with a team?
- Do you have a strong understanding of direct response metrics and a data-driven mindset?
ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling experience in this role.
⚠️ Potential Challenges
- Working on-site for the first 6-12 months may require commuting or relocating for some applicants
- The fast-paced, entrepreneurial environment may be challenging for those who prefer a more structured or slower-paced work environment
- The role requires a strong understanding of direct response metrics and a data-driven mindset, which may be challenging for those without relevant experience
- The company is looking for like-minded teammates and partners, which may result in a competitive hiring process
ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to thrive in this work environment before applying.
📈 Similar Roles Comparison
- This role is similar to other entry-level or junior marketing roles, but with a specific focus on SMS marketing and direct response metrics
- Compared to other marketing roles, this position may require a stronger understanding of data-driven decision-making and a greater emphasis on execution and QA skills
- Career paths in this role may include advancement to senior marketing roles, or transition to other digital marketing channels or specializations
ASSUMPTION: Applicants should research similar roles and compare the requirements, responsibilities, and career paths to ensure this role is the right fit for their goals and aspirations.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion rates
- Conducting A/B tests to compare the performance of different SMS campaigns or messages
- Analyzing campaign performance data to identify trends, insights, and opportunities for optimization
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may vary depending on the specific needs and priorities of the company.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Messaging team?
- How does this role contribute to the overall success of the company's marketing efforts?
- What opportunities are there for professional development and growth within this role?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and their commitment to contributing to its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in SMS marketing and digital marketing
- Prepare for interviews by researching the company, its industry, and the specific requirements of this role
- Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
